--- title: ActiveCampaign Email Deliverability Marketing Secrets description: Email deliverability is what John Morrison of ActiveCampaign does for a living. Learn how to increase your sales through better email engagement. image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/The-Sales-Podcast-John-Morrison-141.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/john-morrison-activecampaign#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Sep 21, 2015 # ActiveCampaign Email Deliverability Marketing Secrets ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/john-morrison-activecampaign) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/john-morrison-activecampaign) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/john-morrison-activecampaign) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/john-morrison-activecampaign) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/john-morrison-activecampaign) ## Sales Tips you'll learn in this episode of [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)... - The technical things you can do to increase your email deliverability rates - The non-technical things you can do to increase your email deliverability rates - How most companies define and measure email deliverability - Whether or not you should have your contacts double opt-in - The things you should be measuring when it comes to your email deliverability - How Gmail treats your messages - How email bounces are handled > List hygiene is key for email deliverability." #### **Links Mentioned** - Get input from Johan and [ActiveCampaign](https://www.activecampaign.com/?_r=38MD33WU) on the ActiveCampaign blog - "Sent on behalf of" in ActiveCampaign - "Soft bounces and hard bounces" on ActiveCampaign - Apple uses [Proof Point](https://www.proofpoint.com) to find spammers - Use list verification software like Klean13 Now go sell something. [![Check out these tools I use and recommend. AI, SaaS, CRM, Landing Pages, Surveys, etc.  ](https://no-cache.hubspot.com/cta/default/443614/interactive-184983871077.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKSt0yY2F4b%2B1rtgKXn3jnXKuNk47RZASvQ6inVRjBLGuz4huDTOO8kG1077ic14A3mUJb2FE0rcW7%2Beqmyjlzdf3Xmjh0vynUjxPsL6Dw4TCS%2BXRgysfBH1ZhOkk1kMWs97uU3qZaFneQTStL5Cco6sZgtswRs1mwvFd5VYAU48Bf%2B8T853Ayy%2Bp9jni%2Fx7AaJz0Zfvr3KcP%2FjMQ%3D%3D&webInteractiveContentId=184983871077&portalId=443614) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![Why Your Emails Aren't Delivered With Brendan Dubbels of Ontraport](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/the-sales-podcast-brendan-dubbels-140.jpg?height=200&name=the-sales-podcast-brendan-dubbels-140.jpg)](https://thesaleswhisperer.com/blog/brendan-dubbels-ontraport-email-deliverability) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Why Your Emails Aren't Delivered With Brendan Dubbels of Ontraport](https://thesaleswhisperer.com/blog/brendan-dubbels-ontraport-email-deliverability) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Sep 21, 2015 Email Marketing Tips you'll learn in this episode of The Sales Podcast... The technical things you... [Read more](https://thesaleswhisperer.com/blog/brendan-dubbels-ontraport-email-deliverability) [![Light a Spark With Sendspark Founder, Bethany Stachenfeld | The Sales Podcast with Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/bethany_stachenfeld_sales_podcast_573.png?height=200&name=bethany_stachenfeld_sales_podcast_573.png)](https://thesaleswhisperer.com/blog/bethany-stachenfeld) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Light a Spark With Sendspark Founder, Bethany Stachenfeld](https://thesaleswhisperer.com/blog/bethany-stachenfeld) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Mar 03, 2025 Do personalization at scale with video email \[ LISTEN NOW ON APPLE PODCASTS \] [Read more](https://thesaleswhisperer.com/blog/bethany-stachenfeld) [![](https://thesaleswhisperer.com/hubfs/Documents/tsw_meeting_agenda.pdf)](https://thesaleswhisperer.com/blog/nate-wright-email-marketing) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Do Email Marketing Like a Human To Make More Sales (Nate Wright)](https://thesaleswhisperer.com/blog/nate-wright-email-marketing) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Email Marketing is alive and well if you do it Nate Wright's way \[ LISTEN NOW ON APPLE PODCASTS \]... [Read more](https://thesaleswhisperer.com/blog/nate-wright-email-marketing) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-14T18:18:41.965Z", "datePublished" : "2015-09-21T08:00:00.000Z", "headline" : "ActiveCampaign Email Deliverability Marketing Secrets", "image" : [ "https://thesaleswhisperer.com/hubfs/_Podcast_Images/The-Sales-Podcast-John-Morrison-141.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/john-morrison-activecampaign", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```