---
title: Jonny Hates Marketing So You Should Listen To Him
description: Jonny Cooper hates marketing...but teaches sales and marketing, which is why you need to listen to him on The Sales Podcast to grow your sales.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-4443209.jpg
---
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Feb 08, 2020
# Jonny Hates Marketing So You Should Listen To Him
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Show You're Alive By Going Live
**.**
---
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Don't call it marketing. Call it helping people that look like your ideal client.
- Get clear on who you help and the one big thing you do for those people.
- Build an evergreen program for them so you don't have to work too hard and deliver to more people.
- Now start conversations.
- How to do 680,000£ with no funnel, no website, no paid traffic
- Client Attraction Blueprint for 4,000£
- You have to do something to grow your business
- Find what works best and do more of that
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJSJx%2FdIPEI5gKzKL3csu4YOTApF%2BM%2F4848f6VY%2Fr2uA6Dx%2B9e5mervoH08F7K%2BwZ7p%2BMdvxUuzdAL%2BFi19jsnkIWSjsqY8jjwFauPkF6yu7Oisdqoxj3PsUijapV33KUoeHcucpNJlDZHBwfvGvnFIqQDQ%2FPfs7W1WSjaA7DcmOPl7BOZc%2BCj0AaniXiDjAG9yhjIAdjFs&webInteractiveContentId=178194433547&portalId=443614)
> People like us do things like this." ~ Seth Godin
- Use the native scheduling took in the Facebook platform to post a few posts per day
- Get on camera
- We're talking about building a personal brand
- Share yourself
- Hang out and make that your office
- He started giving a lot for free but when you give generously people still want to pay for what's left
- His paid group is his Inner Circle
- Gives people trials for a week or so to try out the group
- He avoids third-party inspirational quotes
- If you're a "meme-bunny," post an inspirational quote and then say why they're wrong
- Write your own stuff. Find inspiration by detaching and asking "Who is this for?"
- You can't appeal to everyone
- Speak to a person. Literally 1-on-1.
- "People like us do things like this."
- "What keeps you awake at night?" Push
- "What are you driven towards?" Pull
- Example:
- "Are you sick of your wardrobe stinking like an ashtray?" Push
- "Would you like to kiss someone without worrying about how you smell?" Pull
- You must master the rules of the game to break them
- Reward engagement in your private, free group
- Send them a private message
- Detach from the outcome
- Stick to the process
- It's your game and your rules
- Chunk it down
- 12 weeks
- 12 modules
- Accountability buddy
- Homework
- Make 4 sales per month to launch
- Seed it with "scholarships"
- 67£/mo
- It's your game and your rules
- Don't focus on the excuses
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Join the [Jonny Hates Marketing - Organic Client Attraction For Coaches & Therapists](https://www.facebook.com/groups/JonnyHatesMarketing/)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/why-cant-infusionsoft-be-easier-to-use)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [Why Can't My Keap CRM Be Easier To Use?](https://thesaleswhisperer.com/blog/why-cant-infusionsoft-be-easier-to-use)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Is Keap Hard To Use?
[Read more](https://thesaleswhisperer.com/blog/why-cant-infusionsoft-be-easier-to-use)
[](https://thesaleswhisperer.com/blog/infusionsoft-services-a-sample-email-or-two)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [Sales, CRM, AI, and Marketing Automation Services: A Sample Email Or Two](https://thesaleswhisperer.com/blog/infusionsoft-services-a-sample-email-or-two)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
How To Build Elegant Emails Via Sales, CRM, AI, and Marketing Automation Services One of the most...
[Read more](https://thesaleswhisperer.com/blog/infusionsoft-services-a-sample-email-or-two)
[](https://thesaleswhisperer.com/blog/hubspot-vs-salesforce-crm)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [HubSpot vs. Salesforce CRM](https://thesaleswhisperer.com/blog/hubspot-vs-salesforce-crm)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
HubSpot vs Salesforce: Target Market Salesforce Target Market
[Read more](https://thesaleswhisperer.com/blog/hubspot-vs-salesforce-crm)
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