---
title: Farms Over Funnels says Returning Guest, Justin Brooke
description: PPC expert Justin Brooke returns to discuss Google vs Facebook advertising and why he is pushing farms over funnels from his Tennessee property today.
image: https://thesaleswhisperer.com/hubfs/Justin%20Brooke%20on%20The%20Sales%20Podcast.jpg
---
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Jun 13, 2025
# Farms Over Funnels says Returning Guest, Justin Brooke
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## One ad. One page. One goal.
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Professional Sales Tips](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Amazon ads and Pinterest Ads are on the rise.
- $5/day is probably the floor on Facebook, but you probably need to be at $10/day to get started and be effective.
- Back in 2007 he was an intern for Russell Brunson and he saw marketing as expensive and you needed to ask permission.
- He realized "For $100, from my bedroom, I can tell the whole world about my product."
- When Da Rona was happening his town got a grant to help the restaurants advertise so they could sell online.
- 12 restaurants hired Justin and his wife to show them how to spend $5/day on "coffee near me" and similar campaigns.
---
Related episodes and posts
- [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- [Online Advertising 101](https://thesaleswhisperer.com/blog/what-is-sem-ppc-cpc-cpm/)
---
- Use this for hiring new staff, "Jobs near me."
- Still a Google fanboy...for a reason.
- Google Search + Facebook Retargeting is the best today.
- Facebook is a lot of games today.
- Facebook needs new ad creative every day.
- You can launch and forget it on Google.
- Facebook is feed-based, interruption-based, and people are sensitive.
- Google shows ads based on intent.
- If you're new to paid traffic, take a piece of content you've created that has gotten good traffic and boost it.
- He did a carousel post on Instagram and one out of six outperformed the others so he spent $5/day promoting that.
- You need a CTA when they hit your site.
- You need a good home page and about page.
- Your home page should not be a "catch-all."
- Explain what you do and how to get started.
- Neil Patel had a really short home page.
- One ad, One page, One goal.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIgDQbpf27o0pF6omMAXJ7xp6mgcGewgwSoh7tGAgQQ3DSgKclKX6XduX5pVbAxlNsK%2B4TTY4YRca8VSNvl1u0if%2FFBt819%2FQu7TxEe9wAP4KbTFi68z5w2f55pvu10qDJeUxv3yi3cx680h32TjGRML9%2BAZ9OU%2B0ZSBOQQw8uJK8YOa%2Bg8pzwGbSF0DahLpbcrf8P8%2B5S2&webInteractiveContentId=178194433547&portalId=443614)
- Your goals will change.
- Start with a best guess.
> One ad, one page, one goal."
- Used to live in Florida but is now in Tennessee.
- Storm shutter companies win when everyone else is suffering.
- In 2020, the whole world had to sell online, so now there's a lot more competition.
- Lots of local stores went out of business.
- AdSkills exploded due to 2020.
- The internet is the big show now.
- In 2017, the internet surpassed TV as the world's largest medium.
- But there is a lot of bad competition.
- It's a great time to be a digital advertiser.
[](https://thesaleswhisperer.com/blog/lance-tyson)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ39vpmaJz3INhRG59BnwMfdAkpH25IMRjCtSFU5ZpzlZWWfQm5KaGomLWQLieUomRz4Tc8R%2BN%2BBUuCFG%2Bj10APHAd8gSgdAs7dQ0%2F0iCM8D5zPVZrddS7Jv6Kfwzpfax3bi7u9Na1Wuk8Jeg11qNXOaE7p4Cb3cvkSfVvHqdlE5HlldwOUPHhC3JRd%2FdZY2R%2Fzttwm2wIl%2BiNp1d0CSXCz&webInteractiveContentId=184500196010&portalId=443614)
- 2005 he was an affiliate marketer.
- 2007 he bought the resale rights to a product to learn Joomla.
- Became active in forums.
- Sold the reseller business...but forgot to start a new business!
- Met Rich Schefren doing traffic for him.
- Went full-time to be his traffic guy in 2010/11.
- Now everyone wanted Justin.
- They'd teach their members why campaigns were bad if they failed, so he couldn't fail!
- Started IMScalable.
- Crossed 7-figures but didn't like the life.
- Started AdSkills as their info product.
- Sold their first course and made $48,000 in one weekend.
> Farms over funnels!"
- Farms over funnels!
> How do I create calories?"
- He was in Bali and couldn't buy groceries and that was alarming.
- He started seeing shortages here in America.
- Backyard gardens aren't near enough.
- Lost 112 pounds.
- Went on a new journey spiritually and with his health.
- It's hard to get organics and real food.
- Bought a farm but learned it's not polite to ask someone how many acres they have.
- It's hard to tame 16 acres.
- Chickens, potatoes, mushrooms.
- The Great Free State of Tennessee.
- He has gigabit internet there in the mountains.
- Our yards are as big as we make them.
- Looking into timber investing.
- Black walnut is money!
- Locust trees are sturdier than cedar.
- Mushrooms are the new super-food.
- Making a worm farm.
- Mealworms for chickens and other animals.
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
**GUEST INFO:**
- Guest Site: https://adskills.com/
- Guest Twitter: https://twitter.com/getadskills
- Guest Instagram: https://www.instagram.com/getadskills/
- Guest LinkedIn: https://www.linkedin.com/company/adskills/
- Guest Facebook: https://www.facebook.com/getadskills
**PODCAST INFO:**
- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- [YouTube Full Episodes](https://www.youtube.com/saleswhisperer)
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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/eric-lofholm-professional-sales-training)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Sales Training](https://thesaleswhisperer.com/blog/topic/professional-sales-training)
## [Eric Lofholm: From Sales Failure To Overnight Success](https://thesaleswhisperer.com/blog/eric-lofholm-professional-sales-training)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Aug 30, 2013
[Read more](https://thesaleswhisperer.com/blog/eric-lofholm-professional-sales-training)
[](https://thesaleswhisperer.com/blog/ray-higdon-entrepreneur)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Ray Higdon: From Foreclosure To Financial Freedom](https://thesaleswhisperer.com/blog/ray-higdon-entrepreneur)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 13, 2015
Sales Tips you'll learn in this episode ofThe Sales Podcast... How to dig your way out of the...
[Read more](https://thesaleswhisperer.com/blog/ray-higdon-entrepreneur)
[](https://thesaleswhisperer.com/blog/paul-tobey-entrepreneur)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [From Jazz Piano To Entrepreneur Hero, Paul Tobey](https://thesaleswhisperer.com/blog/paul-tobey-entrepreneur)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 26, 2016
Listen to Your Rich Friends...and Quiet Clients Sales Tips you'll learn inThe Sales Podcast... What...
[Read more](https://thesaleswhisperer.com/blog/paul-tobey-entrepreneur)
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