---
title: Learn How To Let Nothing Stop You With Katrina Ruth Loterzo
description: Katrina Ruth Loterzo turned her business life around and shows you how to kill resistance to finally succeed in your entrepreneurial endeavors.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Lori_Carcich_sales_podcast_603_blog.png
---

[Skip to content](https://thesaleswhisperer.com/blog/katrina-ruth-loterzo#main-content)

[![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/)

- Work With Me
  
  Show submenu for Work With Me 
  
    - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
    - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
    - [HANK The AI](https://thesaleswhisperer.com/hank)
    - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
    - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
    - [Start](https://thesaleswhisperer.com/start)
    - [Blog](https://thesaleswhisperer.com/blog)
    - [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
  
  Show submenu for Podcast 
  
    - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)

Open main navigation

Close main navigation

- Work With Me
  
  Show submenu for Work With Me 
  
    - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
    - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
    - [HANK The AI](https://thesaleswhisperer.com/hank)
    - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
    - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
    - [Start](https://thesaleswhisperer.com/start)
    - [Blog](https://thesaleswhisperer.com/blog)
    - [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
  
  Show submenu for Podcast 
  
    - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
- [Get The Daily](https://thesaleswhisperer.com/daily)

[Get The Daily](https://thesaleswhisperer.com/daily)

 Apr 12, 2017

# Learn How To Let Nothing Stop You With Katrina Ruth Loterzo

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/katrina-ruth-loterzo) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/katrina-ruth-loterzo) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/katrina-ruth-loterzo) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/katrina-ruth-loterzo) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/katrina-ruth-loterzo)

## What To Do When All The Balls Drop

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/7xUnnXVRDfhVf075oge6nN?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

## What You'll Learn In This Episode of [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Why you need to write long, epic posts on Facebook
- When to use the F-word in your marketing
- Why we don't live our dreams
- Why we don't take action
- How to kill resistance dead
- Why book meetings and calls on Facebook
- How she moved away from "accidental fitness" career
- Why she quit law school and dropped "the good girl" facade to follow her dream
- She started giving facials for "stress release" instead of attending class
- She left for Europe, gained weight, and as she worked out to lose weight, she fell into a fitness business and created a 6-figure fitness business
- She walked away from four degrees and every job she ever had

[![Lori\_Carcich\_sales\_podcast\_603\_blog](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/Lori_Carcich_sales_podcast_603_blog.png?width=950&height=534&name=Lori_Carcich_sales_podcast_603_blog.png)](https://thesaleswhisperer.com/blog/lori-carcich)

- How to give yourself credit for hustling
- How to see the pieces of your life are coming together to build your future
- How to keep the faith while you stay the course
- How to choose to have faith and believe in something bigger than you
- What she said to herself in  2007 when she started her business
- Where to post your new, fresh content to reach your audience
- How to use your team to share your content far and wide
- How much content is "too much content"
- How to launch new programs regularly
- Why to break the internet "launch rules"
- How to stay calm in the mad, chaotic mess
- Why and how you need to sell every single day
- Why you need to let your internal creative / artist go wild and set it free to achieve your true entrepreneurial success
- How to bring on a team to "clean up your mess"
- What to do when all the balls drop
- Why you need to pay top dollar for top people
- How to grow organically and keep your ad budget in check
- Why one cult follower \> than 1,000 tire-kickers who just want a free ebook
- Why being true to yourself is the only way to grow
- Why you need to drop the F-bomb more often
- Why you don't need to pay money to "smart people" who only want to make you stop being you
- Why it's better to serve a huge community at an affordable price
- The one thing you need to do now to kick things into gear
- Why you need to get connected to your why
- How to get to the true why
- How to really find your motivation

*[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)*

### [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Join Kat Loterzo's Facebook Group, Daily Ass Kickery
- Visit Kat Loterzo's home on the web
- Subscribe to the Kat Loterzo YouTube channel

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKU3gMkrA2U7Z2bDJKI3%2BEAc7zBdeQHjoVoFwCsmy9CS4NIO3Cw5jMtKR7et8ma1PzmDFpwtQJZFKi2VowrIFHR43HhI4UFSMS6MTPzaRfLYz8iUBZ2lxSiicHmySNGmO9NZkwp%2B%2BQP35HGdCcq9sx87CRptueYUE2jZHxa5aeXbp%2BM1I1TVsi7EyjfC5KbdkESQNNPX4IHO0A1CuKljrc1&webInteractiveContentId=184500196010&portalId=443614)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![Leaving is less rude than not listening — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-6147231.jpg?height=200&name=pexels-6147231.jpg)](https://thesaleswhisperer.com/blog/leaving-is-less-rude-than-not-listening)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Leaving is less rude than not listening](https://thesaleswhisperer.com/blog/leaving-is-less-rude-than-not-listening)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Leaving is less rude than not listening.

[Read more](https://thesaleswhisperer.com/blog/leaving-is-less-rude-than-not-listening)

[![10 Body Parts With Only Three Letters: Lip ](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/baby_lip_service.jpg?height=200&name=baby_lip_service.jpg)](https://thesaleswhisperer.com/blog/10-body-parts-with-only-three-letters-lip)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [10 Body Parts With Only Three Letters: Lip](https://thesaleswhisperer.com/blog/10-body-parts-with-only-three-letters-lip)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Want a fat lip? Pay lip service to providing true service to your clients. Want to bore your...

[Read more](https://thesaleswhisperer.com/blog/10-body-parts-with-only-three-letters-lip)

[![Shane O'Flaherty: His Faith Lead Him To Be An Entrepreneur — AI-powered sales insights from Wes Schaeffer, The Sales Whispere](https://thesaleswhisperer.com/hs-fs/hubfs/The%20Sales%20Podcast%20Shane%20Flaherty%2084.jpg?height=200&name=The%20Sales%20Podcast%20Shane%20Flaherty%2084.jpg)](https://thesaleswhisperer.com/blog/shane-oflaherty)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Shane O'Flaherty: His Faith Lead Him To Be An Entrepreneur](https://thesaleswhisperer.com/blog/shane-oflaherty)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Sep 03, 2014

\[ LISTEN NOW ON APPLE PODCASTS \] About Today's Guest on The Sales Podcast Shane O'Flaherty was a...

[Read more](https://thesaleswhisperer.com/blog/shane-oflaherty)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Wes Schaeffer",
    "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer"
  },
  "dateModified" : "2026-07-03T22:19:13.456Z",
  "datePublished" : "2017-04-12T12:00:00.000Z",
  "headline" : "Learn How To Let Nothing Stop You With Katrina Ruth Loterzo",
  "image" : [ "https://thesaleswhisperer.com/hubfs/_Podcast_Images/Lori_Carcich_sales_podcast_603_blog.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://thesaleswhisperer.com/blog/katrina-ruth-loterzo",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png"
    },
    "name" : "Fixer Wes"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#organization",
  "@type" : "Organization",
  "founder" : {
    "@id" : "https://thesaleswhisperer.com/#wes"
  },
  "legalName" : "TSW Group, Inc.",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png"
  },
  "name" : "The Sales Whisperer®",
  "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
  "url" : "https://thesaleswhisperer.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#website",
  "@type" : "WebSite",
  "name" : "The Sales Whisperer®",
  "potentialAction" : {
    "@type" : "SearchAction",
    "query-input" : "required name=search_term_string",
    "target" : {
      "@type" : "EntryPoint",
      "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}"
    }
  },
  "publisher" : {
    "@id" : "https://thesaleswhisperer.com/#organization"
  },
  "url" : "https://thesaleswhisperer.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#wes",
  "@type" : "Person",
  "alternateName" : "The Sales Whisperer",
  "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg",
  "jobTitle" : "Founder",
  "name" : "Wes Schaeffer",
  "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
  "url" : "https://thesaleswhisperer.com/about",
  "worksFor" : {
    "@id" : "https://thesaleswhisperer.com/#organization"
  }
}
```