---
title: "Keith Perhac: Segment Your List To Grow Your Sales"
description: Keith Perhac is an entrepreneur with a focus on attention to detail. This has lead to the creation of his business that helps marketers segment their lists to deliver timely, relevant information to their buyers at the ideal time to grow sales. Hear how you can do it on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/Keith%20Perhac%20Segment%20Your%20List%20To%20Grow%20Your%20Sales.png
---
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Jun 13, 2025
# Keith Perhac: Segment Your List To Grow Your Sales
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## It's best to test small as well as big ideas
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Measure each step of the way to make every sale
- You can segment your visitors right away with simple multiple choice pop-ups
- We're all self-serving so we don't want to do surveys but we'll click a button to self-identify
- People rarely do what they say they'll do so measure what they do
- Few companies segment at all
- Start with a single question and measure the results and refine the segmentation
- Don't be afraid to go way out on a limb to test something. Leveraging incremental testing to refine your offering but add one outlier to really push the limit and accelerate your growth.
- It could take longer to monetize your lead than you think
- Start with split testing ideas, not just little things
- Zeno's Paradox, i.e. The Infinite Halfway Theory, can keep you from ever reaching your destination
- Looking for an accurate compass to guide you on how to best spend your marketing dollars? [Try SegMetrics free for 14 days](https://segmetrics.io/#_l_1s) and see how it can help you find the hidden profits in your marketing funnels.
**Related Articles:**
- Order Wes's new book, "[The Sales Whisperer® Way](https://whisper.spiffy.co/checkout/the-way-book/)"
- Get [private coaching from Wes](https://thesaleswhisperer.com/12-weeks-to-peak) to grow your sales
- [SOAR your sales](https://thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten) with the first guest on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLL9fjOepeXeibakcnHDfBuDaViBpq4hNPBxbxmaXTYL7aqVqqLy0DJbDFGEEjycVUdumuKyFcwKU8WhZJn3NOk7h%2F6NAOzzG5uMiSsjGd9%2BrQVLUNF%2FpiSF9Hb0vgKg%2Bdn8nuNUJK3inThldvp1LxIc57oBHY6qTQCTCnpoMeewCi%2BB2oLV68GjS1SstXZ%2FyMLUHRZLUnVb8UUltaVmyMoW&webInteractiveContentId=184500196010&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
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[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [Who's Pushing You To Do Something New?](https://thesaleswhisperer.com/blog/whos-pushing-you-sales-coaching-for-the-motivated)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
(Kids Provide The Best Sales Coaching) "Ella Bella" is 4 (back in 2011). Yesterday Ella
[Read more](https://thesaleswhisperer.com/blog/whos-pushing-you-sales-coaching-for-the-motivated)
[](https://thesaleswhisperer.com/blog/harry-maziar)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [How To Make Your Horses—and Prospects—Thirsty With Harry Maziar](https://thesaleswhisperer.com/blog/harry-maziar)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 02, 2019
There's No Such Thing As a Commodity To Professional Salespeople
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[](https://thesaleswhisperer.com/blog/donald-kelly-2)
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## [How To Not Feel Guilty When Asking For Money. Donald Kelly Returns.](https://thesaleswhisperer.com/blog/donald-kelly-2)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jul 16, 2019
Pay Attention To Sell Like a Pro .
[Read more](https://thesaleswhisperer.com/blog/donald-kelly-2)
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