"You need to focus on sales-led growth."
Sales Tips you'll learn today on The Sales Podcast...
00:00 The Power of Technology in Sales and Parenting
03:04 Curiosity and Its Impact on Sales
06:06 The Myths of Product-Led Growth
08:52 Client-Centric Selling: Understanding Customer Needs
12:10 The Challenges of Modern Sales
14:57 The Role of AI in Sales Communication
18:03 Sales Training and Skill Development
21:10 The CRM Conundrum
24:03 Understanding Sales Processes
25:56 Testing and Metrics in Sales
28:06 Cold Email Strategies
29:54 Marketing and Client Engagement
31:58 The Role of Sales in Business
34:02 Advertising Strategies and Trends
35:46 Launching 'Get Sales Fit'
- He’s an expert in sales, having written, Accelerate Company Growth By Improving The Effectiveness Of Your Sales Team.
- President and Founder of RevHeat. A sales expert with over 20 years of experience. A strong advocate for the science of sales, he has generated over $1 billion in revenue and developed innovative strategies that drive business growth.
- Author of "Strategic Selling Unleashed," Ken is recognized for his insights through Forbes features, keynote speeches, and podcasts, making him a valuable resource for executives looking to enhance their sales strategies.
- Kids are great salespeople.
- Take things from the theory to the street.
- Salespeople believe all the old crap they've been taught.
- Selling is not a mysterious black box.
- You can create predictability in sales.
- PLG—Product Lead Growth—has hurt a lot of people.
- Don't fall in love with your stuff.
- Apple listened to the market.
- The opposite of PLG is "sales-led growth."
- Stop selling based on features, forms, and functions.
I just use PLG to make fun of it.”
- When was the last time you created urgency for your prospect?
- It is harder to reach people now because of the volume of noise.
- People are making decisions faster.
- Move past the sterilization of information.
I've never seen a building sign a check."
- Learn process and framework.
- He took his eye off the ball in 2023.
- In 2024, it's been "prospecting and...."
- If you have a sales team, he'll help you grow your new business close rate.
- Your emails probably aren't getting through, so confirm email marketing is working.
- He tested everything and reviewed the numbers daily.
- Text-only email outperforms pretty email.
- You must get your messaging right first.
- Business is up 200% this year.
- It's hard to influence a buyer who is 99% sold when they reach out to you.
- Do your own marketing and test your messaging on social media platforms.
- Retargeting is the cheapest form of marketing.
- TikTok is a cost-effective platform.
- "Get Sales Fit" is going straight to sellers.
GUEST INFO:
- Get his free book: https://drivingtraction.com/
- Guest LinkedIn: https://www.linkedin.com/in/kglundin/
- Guest Site: https://revheat.com/
- Get Sales Fit: https://newsletter.getsalesfit.com/
Sales Growth Tools Mentioned In The Sales Podcast
- Hire The Best Speaker for your sales meeting or marketing conference
- Take The CRM Quiz: get a free consultation with me
- Get The “Whisper Starter Pack"
- Automate your sales for $15
