---
title: Make The Move From Tactical To Strategic Sales With RevHeat's Ken Lundin
description: Unleash Your Strategic Sales With Ken Lundin on The Sales Podcast with Wes Schaeffer, The Business Fixer
---
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Nov 06, 2024
# Make The Move From Tactical To Strategic Sales With RevHeat's Ken Lundin
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## "You need to focus on sales-led growth."
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKRTswt4EQHjbUOOr4BFVogOncK9hs4sgbrgVl88Ny8iNHP9N7bFJwPAaNgw1qPUqcuedKp3AHOhCj%2BnR%2FWB6iOFnTKZSzNag7NFxLqSwmjDGDKQktnGCayZwAdFrkk2TFNxLhckzeOZirw8nHQbo1IJbkrN1643xQka3m0jLYPkUEbBN2dIg6r9EFWXw18mYry7eGz5RwqC1q6JT3wlaCe&webInteractiveContentId=185369604869&portalId=443614)
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
00:00 The Power of Technology in Sales and Parenting
03:04 Curiosity and Its Impact on Sales
06:06 The Myths of Product-Led Growth
08:52 Client-Centric Selling: Understanding Customer Needs
12:10 The Challenges of Modern Sales
14:57 The Role of AI in Sales Communication
18:03 Sales Training and Skill Development
21:10 The CRM Conundrum
24:03 Understanding Sales Processes
25:56 Testing and Metrics in Sales
28:06 Cold Email Strategies
29:54 Marketing and Client Engagement
31:58 The Role of Sales in Business
34:02 Advertising Strategies and Trends
35:46 Launching 'Get Sales Fit'
- He’s an expert in sales, having written, Accelerate Company Growth By Improving The Effectiveness Of Your Sales Team.
- President and Founder of RevHeat. A sales expert with over 20 years of experience. A strong advocate for the science of sales, he has generated over $1 billion in revenue and developed innovative strategies that drive business growth.
- Author of "Strategic Selling Unleashed," Ken is recognized for his insights through Forbes features, keynote speeches, and podcasts, making him a valuable resource for executives looking to enhance their sales strategies.
- Kids are great salespeople.
- Take things from the theory to the street.
- Salespeople believe all the old crap they've been taught.
- Selling is not a mysterious black box.
- You can create predictability in sales.
- PLG—Product Lead Growth—has hurt a lot of people.
- Don't fall in love with your stuff.
- Apple listened to the market.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJBTP5AYrSFDABMmYurlg88qKZq1e%2Bi2YZYqmlkzMZCZH78BONLVNDPeOB5inFuIul5jMj9LI35hXS0i1JfpGXuuICf7AjKkhYm40kFIor0GXAWMHdpNcJLqrOvAV0shUfejbVS%2FDxyD1qQpgTGO%2FVQlsgO4Po5hw5JOz9zqAmJKfUig0N%2B37qeq7H7Du8J3gocc9doEsof&webInteractiveContentId=178194433547&portalId=443614)
- The opposite of PLG is "sales-led growth."
- Stop selling based on features, forms, and functions.
> I just use PLG to make fun of it.”
- When was the last time you created urgency for your prospect?
- It is harder to reach people now because of the volume of noise.
- People are making decisions faster.
- Move past the sterilization of information.
> I've never seen a building sign a check."
- Learn process and framework.
- He took his eye off the ball in 2023.
- In 2024, it's been "prospecting and...."
- If you have a sales team, he'll help you grow your new business close rate.
- Your emails probably aren't getting through, so confirm email marketing is working.
- He tested everything and reviewed the numbers daily.
- Text-only email outperforms pretty email.
- You must get your messaging right first.
- Business is up 200% this year.
- It's hard to influence a buyer who is 99% sold when they reach out to you.
- Do your own marketing and test your messaging on social media platforms.
- Retargeting is the cheapest form of marketing.
- TikTok is a cost-effective platform.
- "Get Sales Fit" is going straight to sellers.
**GUEST INFO:**
- Get his free book: https://drivingtraction.com/
- Guest LinkedIn: https://www.linkedin.com/in/kglundin/
- Guest Site: [https://revheat.com/](https://revheat.com/)
- Get Sales Fit: https://newsletter.getsalesfit.com/
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [Get The “Whisper Starter Pack](https://whisperpack.carrd.co/)"
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJBTP5AYrSFDABMmYurlg88qKZq1e%2Bi2YZYqmlkzMZCZH78BONLVNDPeOB5inFuIul5jMj9LI35hXS0i1JfpGXuuICf7AjKkhYm40kFIor0GXAWMHdpNcJLqrOvAV0shUfejbVS%2FDxyD1qQpgTGO%2FVQlsgO4Po5hw5JOz9zqAmJKfUig0N%2B37qeq7H7Du8J3gocc9doEsof&webInteractiveContentId=178194433547&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Assemble Your Best Sales Team With Founder Matt Green](https://thesaleswhisperer.com/blog/matt-green)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
May 23, 2023
Move beyond sales methodologies to become effective at sales \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/matt-green)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Master The Sales Essentials With Texan, Dr. Rana Salman](https://thesaleswhisperer.com/blog/rana-salman)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jul 06, 2023
The tools you need at every stage to close more deals and crush your quota... \[ LISTEN NOW ON APPLE...
[Read more](https://thesaleswhisperer.com/blog/rana-salman)
[](https://thesaleswhisperer.com/blog/dr-cindy-mcgovern-2)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Dr. Cindy McGovern Returns](https://thesaleswhisperer.com/blog/dr-cindy-mcgovern-2)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 16, 2019
"Everything is sales." \[ LISTEN NOW ON APPLE PODCASTS \] The Sales Podcast
[Read more](https://thesaleswhisperer.com/blog/dr-cindy-mcgovern-2)
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