--- title: Do White-Hat SEO With Kyle Roof description: Kyle Roof shares how to do clean, effective, white-hat SEO in 2023 and beyond. He knows because he has a patent on doing white-hat SEO. image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/kyle_roof_sales_podcast_601.png --- [Skip to content](https://thesaleswhisperer.com/blog/kyle-roof#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jan 26, 2023 # Do White-Hat SEO With Kyle Roof ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/kyle-roof) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/kyle-roof) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/kyle-roof) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/kyle-roof) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/kyle-roof) ## Create inbound leads with good SEO ***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***   ## [Professional Sales Tips](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)... - Burned-out trial attorney with his wife. - Moved to Korea for one year, which turned into five years of teaching English. - Now they live in Thailand - Had to create a website for a business he started. - His brother was a coder/developer. - Opened a coding business in India. - The police in India shook down his brother and arrested him, and kicked him out of town. - Hemorrhaging clients at that point. - Kyle had clients who needed SEO, and he had to learn it overnight to keep the lights on in 2013/2014. - Got good at it and started an agency with his Australian partner. - Now they have 31 employees. --- Related episodes and posts - [SEO Fundamentals](https://thesaleswhisperer.com/blog/seo-basics-today) - [The Proven Secret To Do SEO Right](https://thesaleswhisperer.com/blog/matthew-woodward-seo) --- - Law school helped him with analytics and research and connecting the dots, which helped him with SEO. - He created a tool to test the algorithm of Google. - Nobody was doing this. - He created a U.S. Patent. - Google doesn't want to make huge changes to its algorithm. - Title Tag, H1, Paragraph Tags (Ptag), and URL. - Div tags are nothing. - "Google can't read like a human." - Tools like SEMRush are all-inclusive, whereas Kyle's program is looking at on-page SEO. - He turned it into a Python script. - Types of SEO - On-page: the words you put on your site and where you put them. - Off-page: i.e., backlinks pointing back to you. It's essentially a vote, but not all votes are not equal. Links can lose value over time, i.e., link rot. - Technical: can Google find your site and crawl it? - How long should your homepage be? - It's your business card. - Use human language on your website.   [![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKITLeor0YoIxDDECUBR05gRK5AlHo%2FeqRO%2Fz8VnPKdWDmkhk34MYonrpodAZx3vl7b871xjWCD3Bt4%2FaT9H47wPamQmgaEC%2Fgs4v%2BqnFfVvY8vZv1EIaUbNc5yOLSrm9tK1PMlK5j2Lur8Fy%2BIjbz%2F8Ei4eDNnRn6TEv%2Bx8doqc8DvE0FF%2BRsxc%2BGHKbaDPXy%2F6yfDcxkO&webInteractiveContentId=178194433547&portalId=443614) - Create your Roman Numeral outline as you create your website. - Can you be a bad writer but good at SEO? - Just answer the basic question. - Don't get too much into the weeds. - To draw an apple, go study an apple. - The secret is hiding in plain sight, i.e., study the pages Google shows you that rank. - Big guys focus on short keywords vs. long-tail keywords/phrases. - The longtail keywords are good for buyer intent. - It's less traffic but better traffic on the longtail. - At least quarterly look at how your page is doing. - "People also ask." - For example, add to your pages answers to questions. - Don't assume your page isn't doing well. - Look at your analytics. - Don't just delete your pages. Take the time to redirect them if they're old and not getting traffic. - Video is nice because you can transcribe it. - Infographics are making a comeback. - AI is finding information and spinning it, so relax. > Infographics are making a comeback."   [![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLYXa50UUxFwMbaFgkkr7gaHPBCqRYBYTLc7vibaQ2OU1j2N55V5R9BXxC7F486ywBGmMdIcy0gogIO8B3M581In0DjPpGyGOPQ1OA9dMFNAI3jMoOrvfcN8ko9ZcYuAlCBV0N8pKQit464jQ2ghV7%2F0HRqi9mArAnLn%2BMjHUPrC6bTIPFAEoj04nD2Dxg9pT1IPgHBrvS%2F9EagpgB%2BrAin&webInteractiveContentId=184500196010&portalId=443614)   ## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast **GUEST INFO:** - Guest Site: [https://kyleroof.com/](https://kyleroof.com/) - Guest Training Site: [http://internetmarketing.gold/](http://internetmarketing.gold/) - Guest SEO Tool: https://pageoptimizer.pro/ - Guest Twitter: - Guest Instagram: - Guest LinkedIn: **PODCAST INFO:** - Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast) - Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL) - Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX) - [YouTube Full Episodes](https://www.youtube.com/saleswhisperer) **SUPPORT & CONNECT:** Check out the sponsors above, it’s the best way to support this podcast - Twitter: [https://x.com/fixerwes](https://x.com/fixerwes) - Instagram: [https://www.instagram.com/fixerwes](https://www.instagram.com/fixerwes) - LinkedIn: [https://www.linkedin.com/in/thesaleswhisperer/](https://www.linkedin.com/in/thesaleswhisperer/) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![Turn Clicks Into Customers With the VIP of SEO and CRO Duane Forrester — AI-powered sales insights from Wes Schaeffer, The Sa](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-36377058.jpg?height=200&name=pexels-36377058.jpg)](https://thesaleswhisperer.com/blog/duane-forrester-seo-cro) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Turn Clicks Into Customers With the VIP of SEO and CRO Duane Forrester](https://thesaleswhisperer.com/blog/duane-forrester-seo-cro) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Aug 27, 2018 SEO is alive and well but DKM is taking over. Learn how the two work together to make every sale. . [Read more](https://thesaleswhisperer.com/blog/duane-forrester-seo-cro) [![](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/cards-300x225.jpg?height=200&name=cards-300x225.jpg)](https://thesaleswhisperer.com/blog/how-to-memorize-a-deck-of-cards-ron-white-memory-champion) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [How to memorize a deck of cards - Ron White Memory Champion](https://thesaleswhisperer.com/blog/how-to-memorize-a-deck-of-cards-ron-white-memory-champion) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Information flows at us faster and from more angles and devices every day. But information is only [Read more](https://thesaleswhisperer.com/blog/how-to-memorize-a-deck-of-cards-ron-white-memory-champion) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [How To Remember Everyone You Meet With Memory Champion, Ron White](https://thesaleswhisperer.com/blog/ron-white) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jan 26, 2020 Walk Into a Room & Remember Everyone You Meet . [Read more](https://thesaleswhisperer.com/blog/ron-white) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-17T21:18:23.749Z", "datePublished" : "2023-01-26T12:00:00.000Z", "headline" : "Do White-Hat SEO With Kyle Roof", "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/kyle-roof", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```