---
title: Get Mentally Tough With LaRae Quy
description: A 24-year career in the FBI taught LaRae Quy how to be mentally tough. Hear how to become stronger yourself on this episode of The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/laRae_quy_sales_podcast_499.png
---
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Apr 20, 2021
# Get Mentally Tough With LaRae Quy
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## The FBI made her tough. She'll make you succeed.
**.**
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Mental Toughness](https://thesaleswhisperer.com/blog/navy-seal-bruce-roberts/) lessons covered on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Former counterintelligence FBI agent (24 years in espionage and undercover)
- Grew up in Wyoming on a cattle ranch “where fast food is hitting a deer at 60 mph!”
- Founder of the Mental Toughness Center
- Trainer
- Author
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLGDgkbvSG6KZ5PsNMEF3yj3TShIpIZYMe9BcfNg37NVGEx%2FjSHm58PBSFNJt2TGHhw0%2FiF2G2bzKgCIzZ61J2y5kBjrBdcZPW9vWLJQa11sf9AOt0ADx5bJu9N570ocOcR2tGDgMMCYYJ3qUgdfZQq6785pj1FKG6Im%2FqmYaFMJP1rRz%2Ft8OcsY%2F8P9BtdaHZGbMgybWRw5uo%3D&webInteractiveContentId=184981315418&portalId=443614)
- Was gritty when the FBI interviewed her
- Fidelity. Bravery. Integrity.
- Worked with the CIA
- Got an advanced degree in spiritual direction
- The FBI taught her to dig down, to peel the layers back
- We’ve had it so easy in our nation and people are not tough
> Most good things are hard.”
- Change your mindset to change your behavior to change your outcome
- More of an understanding from the humble leaders that we don’t have all the answers
- Take control of your life instead of just witnessing
- It’s not just bulldozing your way through obstacles
- It’s a curiosity
- Men and women have similar challenges
- We must fight for what we want
- She “ran over them with competence” if they got in her way
---
Related Posts:
- [Set Yourself Free (With Better Inbound Marketing)](https://thesaleswhisperer.com/blog/set-yourself-free-better-inbound-marketing)
- [Increase Your E-commerce Sales](https://thesaleswhisperer.com/blog/daniel-kurt-unific)
---
- “The FBI was hard on anyone who was weak!”
- Push-ups came difficult to her so he had to work on it
- Don’t try to make the road easy. Prepare them.
- Positive thinking is a cornerstone of mental toughness
- On her first day of class at the FBI Academy
- We need to develop and cultivate five positive thoughts for each negative thought
- Marries neuroscience with social psychology
- Our brain is wired to be negative to keep us safe so it looks for the bad things that can be a threat to our safety
- Good news is like Teflon while bad news is like Velcro
- [Positive thinkers are not optimists](https://thesaleswhisperer.com/blog/optimism-open-communication-opportunity/). They think they will prevail despite their circumstances not changing for the better.
- Optimists think their circumstances will change for the better.
- Life is not always fair
- Adapt
- This has to come from within
- Do the hard work
- We live in a shallow world
- Most of us are living someone else’s values
- Know what your values are
- If something is important to you, you’ll [find the grit](https://thesaleswhisperer.com/blog/how-a-navy-seal-makes-every-sale)
- Believe in what you’re doing
- “Follow your passion” is so much about you. Ugh! Look at your purpose to find what you can contribute to the world.
- You’re not your own god.
- Someone besides you matters!
- Her first arrest she was with her training agent and had a SWAT team with a plan to get this guy at a red light
- They hit a series of green lights and they lost the SWAT team!
- Her trainer pulled up next to the bad guy and told LaRae “It has to be you.”
- How do we get to the truth?
- [How aligned are you with what you’re selling](https://thesaleswhisperer.com/blog/what-is-personal-selling)?
- Meet the people where they are.
- Don’t allow your [sales agenda](https://thesaleswhisperer.com/joy-stress) to bubble up to the surface and dominate.
- Be true to who you are
## [](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJpJ4zhi%2FJJ0of1RgQppXadqYHxVwm2Cnk65%2Br6a%2BySmz%2BzJ97nfrPetBIpEvp30tPqFraHEj2poHM%2F1gQ6Hto%2FgqHI8DFK1SJZaABqLX%2F9Dl%2FtXA%2BSl5K1VRenSxfsoYm5e7eIgEGmCW1Hl3p074xw4l8s5mqMkbdjFT7QIFK3yl3x1d22l%2BEwkzBKFgHW509xbvrWAX%2F0&webInteractiveContentId=178194433547&portalId=443614)
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- See if you’re mentally tough with [LaRae Quy’s Mental Toughness Assessment](https://laraequy.com/take-the-assessment/)
- Order LaRae Quy’s book, "[SECRETS of a Strong Mind (2nd edition): How to Build Inner Strength to Overcome Life's Obstacles](https://amzn.to/3f3PS7v)"
- Connect with [LaRae Quy on X](https://twitter.com/LaRaeQuy)
- [Leadership](https://thesaleswhisperer.com/blog/hurricane-harvey-leadership)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIqSt4f4tuirCsXAuniMev9Qfb1e5RbAeuSfG7vpbtaPKb6qOZmbjllpafSJ%2FRcj8u3jEDoOvLVR41zaa4lFEr6CnFKzObjNZJLuCsB7AyKNYQNuaLRppZmnxii88aRjSqHHM%2FMSsKc21ZFYyAESGY87p85DaZKSVmNdp0WYlMPiT%2FgVDNqCb4v37fzpoz5S9i%2FvWqKg7f3&webInteractiveContentId=184500196010&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/yaguara-crm-sushi)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)
## [Yaguara on The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/yaguara-crm-sushi)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
How modern teams use real-time data to set, measure, and meet goals \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/yaguara-crm-sushi)
[](https://thesaleswhisperer.com/blog/how-many-stitches-does-a-baseball-have)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [How many stitches does a baseball have?](https://thesaleswhisperer.com/blog/how-many-stitches-does-a-baseball-have)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Like an effective prospecting call or successful sales call, there is more to a baseball than meets...
[Read more](https://thesaleswhisperer.com/blog/how-many-stitches-does-a-baseball-have)
[](https://thesaleswhisperer.com/blog/brad-sugars)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Pull Profits Out of a Hat With Action Coach Founder, Brad Sugars](https://thesaleswhisperer.com/blog/brad-sugars)
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Dec 04, 2021
Focus On What Never Changes In Business .
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