---
title: Outsmart, Outmaneuver, and Outsell the Competition With Lee Salz
description: "Lee Salz discusses 'Sell Different: All New Sales Differentiation Strategies To Outsmart, Outmaneuver, and Outsell the Competition' on The Sales Podcast."
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg
---

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[Take the Scorecard](https://thesaleswhisperer.com/score)

 Sep 30, 2025

# Outsmart, Outmaneuver, and Outsell the Competition With Lee Salz

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Win more deals at the price you want

***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/5CUtESVkNZCeOo9Ebwz4Yn?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

## [Tips on How To Sell Different ](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Why are you different?
- Selling is hard today
- It's hard to differentiate today
- You won't get a lower quota
- "Win more deals at the prices you want."
- 15 chapters with exact strategies
- Too many books are too complex to implement

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLigI8D6g9nAlgnJdAhnaKQCjPCmINa5aFvnSXUrnCOTm7eW%2FUnjXa1S1j8a7Cgxn1rebFNCpZA0L8PCCXnFEeuEX8Tk9MdE5NvIaZaGvgGSPeOEHr9t5mGvOnZBynOxPY9JiM2FVKYMqU7VhgCg0D7WKaEsBrRHT%2BmYraaZty3qwX4JG7B&webInteractiveContentId=178194433547&portalId=443614)

> The buying experience matters."

- The buying experience matters
- Make people feel special
- Don't make your clients feel like a number
- Lee goes to the same restaurant because the waitress remembers them
- "People buy you." [Jeb Blount](https://thesaleswhisperer.com/blog/jeb-blount-inked)

[![01 Alison Maloni\_The Sales Podcast\_Thumbnail](https://thesaleswhisperer.com/hs-fs/hubfs/01%20Alison%20Maloni_The%20Sales%20Podcast_Thumbnail.png?width=760&height=760&name=01%20Alison%20Maloni_The%20Sales%20Podcast_Thumbnail.png)](https://thesaleswhisperer.com/blog/alison-maloni)

[![Wes Schaeffer, The Sales Whisperer black white](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLkqLPxQlJz4Zp8RjkQlRLKefqqzk0xry3ZAa6JuyGlJ2smcATIddYkusl%2Fu0Hhf0TS9m9Vm7rr6bzQozws3uEbOkvrAhvrHT%2FeN%2BvtXzGBsG%2Fv4cBgnbgr84SFnSEe0a3%2Baq%2BY2LBpn8aLDhAT80guo0u9kp%2FZgfKkaZYRgkgHWs50q9Jg&webInteractiveContentId=184500196010&portalId=443614)

 

- How to sell up and down the chain
- We've been taught to probe for pain but...
- We need to probe a level deeper to find out if it's a problem or an inconvenience
- You have pipedreams instead of a pipeline because you don't go deeper

## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast

- Get "[Sell Different](https://www.salesarchitects.com/selldifferent/)" book here by Lee Salz

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Big_Goals_Are_Easier_To_Achieve_Than_Tiny_Average_Ordinary_Goals_Theyre_More_Fun__Profitable_Too_.jpg?height=200&name=Big_Goals_Are_Easier_To_Achieve_Than_Tiny_Average_Ordinary_Goals_Theyre_More_Fun__Profitable_Too_.jpg)](https://thesaleswhisperer.com/blog/ron-karr)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Leadership Skills](https://thesaleswhisperer.com/blog/topic/leadership-skills), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)

## [Create Your Velocity Mindset To Grow Sales With Ron Karr](https://thesaleswhisperer.com/blog/ron-karr)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 May 11, 2021

You must accept your role as a leader and create a safe environment for your prospects

[Read more](https://thesaleswhisperer.com/blog/ron-karr)

[![How To Double Your Sales In 2 Years: Small Business Owners — AI-powered sales insights from Wes Schaeffer, The Sales Whispere](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-36729522.jpg?height=200&name=pexels-36729522.jpg)](https://thesaleswhisperer.com/blog/brian-madden-double-your-sales)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [How To Double Your Sales In 2 Years: Small Business Owners](https://thesaleswhisperer.com/blog/brian-madden-double-your-sales)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

[Read more](https://thesaleswhisperer.com/blog/brian-madden-double-your-sales)

[![John Saddington, Entrepreneur: Drop Out. Fight the Man. Succeed. — AI-powered sales insights from Wes Schaeffer, The Sales Wh](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-7290003.jpg?height=200&name=pexels-7290003.jpg)](https://thesaleswhisperer.com/blog/john-saddington-entrepreneur-inventor)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [John Saddington, Entrepreneur: Drop Out. Fight the Man. Succeed.](https://thesaleswhisperer.com/blog/john-saddington-entrepreneur-inventor)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Sep 25, 2013

[Read more](https://thesaleswhisperer.com/blog/john-saddington-entrepreneur-inventor)

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