---
title: "Marketing To The Affluent In Dating, Selling, & Life: Lisa Hutcherson"
description: Lisa Hutcherson is an executive matchmaker who explains selling on value and marketing to the affluent on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-6474915.jpg
---
[Skip to content](https://thesaleswhisperer.com/blog/lisa-hutcherson#main-content)
[](https://www.thesaleswhisperer.com/)
- Work With Me
Show submenu for Work With Me
- [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
- [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
- [HANK The AI](https://thesaleswhisperer.com/hank)
- [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
- [Start](https://thesaleswhisperer.com/start)
- [Blog](https://thesaleswhisperer.com/blog)
- [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
Show submenu for Podcast
- [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
Open main navigation
Close main navigation
- Work With Me
Show submenu for Work With Me
- [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
- [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
- [HANK The AI](https://thesaleswhisperer.com/hank)
- [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
- [Start](https://thesaleswhisperer.com/start)
- [Blog](https://thesaleswhisperer.com/blog)
- [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
Show submenu for Podcast
- [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
- [Get The Daily](https://thesaleswhisperer.com/daily)
[Get The Daily](https://thesaleswhisperer.com/daily)
Dec 21, 2020
# Marketing To The Affluent In Dating, Selling, & Life: Lisa Hutcherson
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/lisa-hutcherson) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/lisa-hutcherson) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/lisa-hutcherson) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/lisa-hutcherson) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/lisa-hutcherson)
## How to Differentiate and Sell Your Value
**.**
---
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## **[How To Sell To The Affluent Tips](https://thesaleswhisperer.com/blog/building-value-in-sales-by-building-trust/) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...**
- People are less-trusting today
- They have more competition with online dating apps
- How do you set yourself apart?
- On the cover of the Wall Street Journal four times
- No longer at events
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI%2FAZ%2BbfGgwXtNMwYW2MAZrU0NTwT2jwNN6Ylyze3p5%2BhHgGVuIfYM9Bt6Sb4KiivFdWQ%2BvATJ0uIkM5WipTkpnO1b5zYjfi%2BuEL8yuOT8p0pWceiX1vBBMy8Ux6U%2FCsNcYKzNTCWe0y%2Bb9pdjn%2FSnEDCNx3aFmx0pU%2BXpnaB7HhuxXF2elcp%2BGDcboGjsNYkj3achbqjNn&webInteractiveContentId=178194433547&portalId=443614)
> Go where the money is and market to the affluent."
- You get what you pay for
- They are a yearly program vs. a month-to-month
- It's elite-level
- You get a live person helping you
- Hire the expert
- Prices are custom
- You must apply
- Role-playing is important
- Social media is huge
- PPC and LinkedIn
- Personal networks
- Google "confidential matchmaking"
- People who come to your LinkedIn profile should leave better off than they arrived
- Great salespeople are therapists, empathetic, and more
> If you do it right, they're coming to you."
- She's selling hope
- "There's no guarantee. Run from anyone who says they guarantee it."
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Visit Lisa Hutcherson's home on the web
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Do Selling With LinkedIn Correctly With Rhonda Sher](https://thesaleswhisperer.com/blog/rhonda-sher)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Do social media marketing right to make more B2B sales with LinkedIn .
[Read more](https://thesaleswhisperer.com/blog/rhonda-sher)
[](https://thesaleswhisperer.com/blog/melonie-dodaro-linkedin-marketing)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Melonie Dodaro: Do LinkedIn Marketing Right To Grow Your Sales](https://thesaleswhisperer.com/blog/melonie-dodaro-linkedin-marketing)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
May 09, 2014
[Read more](https://thesaleswhisperer.com/blog/melonie-dodaro-linkedin-marketing)
[](https://thesaleswhisperer.com/blog/suzanne-masefield)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Suzanne Masefield: Close More Sales When You Read People Like a Book](https://thesaleswhisperer.com/blog/suzanne-masefield)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Mar 09, 2015
About Today's Guest on The Sales Podcast Suzanne Masefield is a body-mind specialist,...
[Read more](https://thesaleswhisperer.com/blog/suzanne-masefield)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Wes Schaeffer",
"url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer"
},
"dateModified" : "2026-07-03T07:18:32.449Z",
"datePublished" : "2020-12-21T12:00:00.000Z",
"headline" : "Marketing To The Affluent In Dating, Selling, & Life: Lisa Hutcherson",
"image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-6474915.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://thesaleswhisperer.com/blog/lisa-hutcherson",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png"
},
"name" : "Fixer Wes"
}
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#organization",
"@type" : "Organization",
"founder" : {
"@id" : "https://thesaleswhisperer.com/#wes"
},
"legalName" : "TSW Group, Inc.",
"logo" : {
"@type" : "ImageObject",
"url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png"
},
"name" : "The Sales Whisperer®",
"sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
"url" : "https://thesaleswhisperer.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#website",
"@type" : "WebSite",
"name" : "The Sales Whisperer®",
"potentialAction" : {
"@type" : "SearchAction",
"query-input" : "required name=search_term_string",
"target" : {
"@type" : "EntryPoint",
"urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}"
}
},
"publisher" : {
"@id" : "https://thesaleswhisperer.com/#organization"
},
"url" : "https://thesaleswhisperer.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#wes",
"@type" : "Person",
"alternateName" : "The Sales Whisperer",
"image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg",
"jobTitle" : "Founder",
"name" : "Wes Schaeffer",
"sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
"url" : "https://thesaleswhisperer.com/about",
"worksFor" : {
"@id" : "https://thesaleswhisperer.com/#organization"
}
}
```