How to Differentiate and Sell Your Value
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How To Sell To The Affluent Tips you'll learn today on The Sales Podcast...
- People are less-trusting today
- They have more competition with online dating apps
- How do you set yourself apart?
- On the cover of the Wall Street Journal four times
- No longer at events
Go where the money is and market to the affluent."
- You get what you pay for
- They are a yearly program vs. a month-to-month
- It's elite-level
- You get a live person helping you
- Hire the expert
- Prices are custom
- You must apply
- Role-playing is important
- Social media is huge
- PPC and LinkedIn
- Personal networks
- Google "confidential matchmaking"
- People who come to your LinkedIn profile should leave better off than they arrived
- Great salespeople are therapists, empathetic, and more
If you do it right, they're coming to you."
- She's selling hope
- "There's no guarantee. Run from anyone who says they guarantee it."
Links Mentioned In The Sales Podcast
