---
title: Close More Big Deals Fast With Sales War Room Expert, Lisa Magnuson
description: Lisa Magnuson coaches big teams on how to close big deals faster and her new book shares research from 57 experts to help you close more sales.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/LinkedIn-Expert-Melonie-Dodaro-On-The-Sales-Podcast-Session-62-small.jpg
---
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Feb 27, 2020
# Close More Big Deals Fast With Sales War Room Expert, Lisa Magnuson
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Pick Your Account QB to Lead The Sale
**Click here to download the episode.**
---
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- 41 sales VPs told her the book they wanted written
- Live interviews over a year in researching the book
- Hiring is a great start
- You must create the engine to drive results
- Execute
- Follow through
- Build a culture that focuses on big deals
- War rooms
- Account teams
- Big deals, i.e. the complex sale
- With a team you can keep your prices high
- Engage the executive sponsor
- Sell on value
- Account teams help you sell on value
- Who should lead the account team?
- You need yellow and red flags so we know what to look for when things aren't working
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJiSRS4tS2BDYsDJshLJWgPtvJqXAhU1vTj7YmX7xIrDgqShDIKLTXnkuoYz13t0N1VgkusD%2F9FwvGB9LcsBDF7TNy2uC2cIv6TwAMbEuZuKn0vgQuuURJ0YjNx2%2BLtxKbQwbDZIgcqTFoEkrn%2Bv4d1KPFT1LBZymUSf5xlKJMAMQ4%2Fz%2Bd4ymI2kr%2BJSeENjB1qPZYKkCT2&webInteractiveContentId=178194433547&portalId=443614)
> You must decide who the account quarterback will be."
- 15 years in sales consulting
- "War Room Services" joins the account teams and helps close the deals
- $40 million deal that didn't look promising at first
- Had to defeat an incumbent and overcome geography issues
- Took nine months
- Within 90 days that client got them a huge referral
- Sometimes you're not ready for bigger deals
- Are you committed to pursue this opportunity from start to finish?
- What's the strategic value of landing this account?
- Can you fulfill on the order?
- 16 plays of leadership, culture, execution, etc.
- Plus a sideline coach, i.e. 16 experts from around the world
- Brian Burtz is one of the experts who says "change the rules."
- How to handle top performing salespeople, including the renegades
- Opportunity finder playbook
- Sales managers have 2x challenges as goals today
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Visit [Top Line Sales](https://toplinesales.com/)
- Buy Lisa Magnuson's book, "[The TOP Sales Leader Playbook: How to Win 5X Deals Repeatedly](https://amzn.to/394MxPm)"
- Buy her book for sales pros, "[The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relation](https://amzn.to/2uieBQB)"
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/fluint-crm-sushi-podcast)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Close Bigger Enterprise Deals Faster With Fluint](https://thesaleswhisperer.com/blog/fluint-crm-sushi-podcast)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
[Read more](https://thesaleswhisperer.com/blog/fluint-crm-sushi-podcast)
[](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
[Salesforce.com](https://thesaleswhisperer.com/blog/topic/salesforce-com), [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)
## [Prospecting Tips: How To Sell To Big Companies, Jill Konrath](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Sales Training Expert Jill Konrath
[Read more](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
[](https://thesaleswhisperer.com/blog/close-the-sale-tim-sanders)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Close The Sale, Professional Sales Trainer Tim Sanders](https://thesaleswhisperer.com/blog/close-the-sale-tim-sanders)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Aug 08, 2016
You must amplify your message affordably to grow. Here's how to do that on Facebook. Closing Tips...
[Read more](https://thesaleswhisperer.com/blog/close-the-sale-tim-sanders)
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