He has a potty mouth but his message is right on. You only get one shot. Do not miss your chance.
On another note, this is what Gen Y is listening to and so are The Millenials and Gen X. They are all now influencing the Boomers.
So pay attention to the Alpha Voices. Times they are a'changin.
Lose yourself and seize the opportunity.
Market like you mean it. Now go sell something.