---
title: Make Charm Offensive With These Copywriting Tips, Lukas Resheske
description: Discover the difference between content writing and copywriting from professional copywriter and entrepreneur, Lukas Resheske.
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---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Jul 16, 2018

# Make Charm Offensive With These Copywriting Tips, Lukas Resheske

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Learn how to create great copywriting fast to make every sale

**Click here to download the episode.** 

---

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***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***

## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Your copywriting should be at the 4th grade level
- People get really weird about writing
- We're okay speaking to people one on one
- Nobody has "talker's block" but we do have "writer's block"
- Do not major in the minors
- People are still reading
- About 80% of Facebook videos are watched without the sound  on
- Writing out ads by hand can help junior copywriters
- Eugene Schwartz took a recording of Marty selling Boardroom
- **"The Arm Chair Exercise"** 
    - Helps if you're writing for a client
    - Across from you in a comfy chair is your ideal prospect
    - Visualize them
    - Start
    - How do you get their attention
    - What's their response?
    - That's your first draft
- The need for urgency, scarcity, and calls to action
- Content is more forgiving vs Advertising
- Copywriting has a goal to get your reader to take action
- Consider the medium
- Script your ads down to the second
- Longer form content as Facebook posts on his profile are working for him
- He's seeing clients have success as well on their Facebook Pages
- Communicating via the written word works everywhere
- If you're new in business, do your own copywriting
- As you approach six figures and beyond, bring in an outside copywriter
- Bring a junior copywriter on as you grow
- How to find a good copywriter 
    - Stalk them online
    - Interview them 
          - Make sure they are inquisitive
    - Get a junior copywriter for $1,000 to $2,000 per month
    - Can help with Google AdWords, headlines, social media, blog posts
    - Find the chemistry
    - Give them homework before you hire them (pay them for their time)
- Content vs Copy 
    - Communicate concepts for sharing
    - Write so they take an action

**Related Articles:**

- [Copywriting Legend John Carlton Is In The House](https://thesaleswhisperer.com/blog/john-carlton-copywriting-legend)
- [Copywriting 101](https://thesaleswhisperer.com/blog/copywriting-101)

> Do the Armchair Exercise."

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJZuoPLfwkFuxmIlL0yf%2FuDziwdHJEHSAhl8QVKSsMjVxFrUR%2FXuA%2BZCQvJcAdvjKq8CUo77CRfpmAGFfqCK8ZTtebHHZynuMJ3bKB9QFARhfS02eopEKOdA792mjYMKVzJVe%2BIxZhcZllP3%2Bcdw6TdSkiAPvQ%2Bh9SVHkPecFnr2WyF6%2F%2BneufQoHmjnnYllxj1nZDOhKK%2B%2BfJTmqL8pPZE&webInteractiveContentId=184500196010&portalId=443614)

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Visit [Lukas Resheske's home on the web](https://www.lukasresheske.com)
- [The Copywriting Business Formula: Volume One](https://amzn.to/2MidK6F)
- "[Breakthrough Advertising](https://amzn.to/2ys1ygW)" by Eugene Schwartz
- Bond Halbert, "[The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!](https://amzn.to/2tjl9Ka)"

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJZuoPLfwkFuxmIlL0yf%2FuDziwdHJEHSAhl8QVKSsMjVxFrUR%2FXuA%2BZCQvJcAdvjKq8CUo77CRfpmAGFfqCK8ZTtebHHZynuMJ3bKB9QFARhfS02eopEKOdA792mjYMKVzJVe%2BIxZhcZllP3%2Bcdw6TdSkiAPvQ%2Bh9SVHkPecFnr2WyF6%2F%2BneufQoHmjnnYllxj1nZDOhKK%2B%2BfJTmqL8pPZE&webInteractiveContentId=184500196010&portalId=443614)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![Meet Copywriting Dojo Founder Raf Marabut on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. ](https://thesaleswhisperer.com/hs-fs/hubfs/Raf%20Marabut%20354%20The%20Sales%20Podcast.jpg?height=200&name=Raf%20Marabut%20354%20The%20Sales%20Podcast.jpg)](https://thesaleswhisperer.com/blog/raf-marabut)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Meet Copywriting Dojo Founder Raf Marabut](https://thesaleswhisperer.com/blog/raf-marabut)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Mar 19, 2019

Get your copywriting done right with fees that aren't out of sight

[Read more](https://thesaleswhisperer.com/blog/raf-marabut)

[![Copywriting 101](https://thesaleswhisperer.com/hs-fs/hubfs/Blog-files/light_saber_focus_laser_copywriting_wes_schaeffer.jpg?height=200&name=light_saber_focus_laser_copywriting_wes_schaeffer.jpg)](https://thesaleswhisperer.com/blog/copywriting-101)

[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Copywriting 101](https://thesaleswhisperer.com/blog/copywriting-101)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

(Enjoy these Copywriting 101 tips I provided via The Words of Wes back in the day. You do get The...

[Read more](https://thesaleswhisperer.com/blog/copywriting-101)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [InfusionCon: Where Doers Go To Know & Grow](https://thesaleswhisperer.com/blog/infusioncon-where-doers-go-to-know-and-grow)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Infusionsoft's InfusionCon was lit! Do more. At the Biltmore. Not the shore.

[Read more](https://thesaleswhisperer.com/blog/infusioncon-where-doers-go-to-know-and-grow)

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