---
title: Do You Need a Life Coach? Marc Mawhinney
description: Marc Mawhinney lost it all, which is how he found himself. Hear how he turned things around to launch his life coaching program.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/Do%20You%20Need%20a%20Life%20Coach%20Marc%20Mawhinney.png
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Jul 09, 2018

# Do You Need a Life Coach? Marc Mawhinney

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Outlearn your clients to build your coaching program

<iframe style="border-radius: 12px; margin: 0px auto; display: block;" allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" xml="lang" src="https://open.spotify.com/embed/episode/12bT7vPXmVQJD68ctgEYqI?utm_source=generator" width="560" height="152" frameborder="0" allowfullscreen loading="lazy"></iframe>

---

 

***[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)***

## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Nearly a decade in [real estate](https://thesaleswhisperer.com/blog/lisa-forss-goran-forss-real-estate-experts)...until it collapsed
- [Coaches and mentors](https://www.thesaleswhisperer.com/meetings/wes15) helped him get back on his feet
- His accreditations come from the school of hard knocks
- Invest in yourself
- You have to outlearn your clients
- Your failures can make you more empathetic and make you a better coach

**Related Articles:**

- [Ben Settle: Rebel, Copywriter, Introvert, Entrepreneur Shows How To Sell More By Email](https://thesaleswhisperer.com/blog/copywriter-ben-settle-teaches-selling-by-email)
- [Convince & Convert With Inbound Marketing Expert Jay Baer](https://thesaleswhisperer.com/blog/jay-baer-inbound-marketing/)
- [John Lee Dumas, The Entrepreneur On Fire, Is In The Hot Seat](https://thesaleswhisperer.com/blog/sales-podcast-episodes-21-30)

> You have to outlearn your clients."

- Not everyone should be a coach
- If you hate people you probably shouldn't be a coach
- Before you can make money while you sleep you should be able to make money when you're awake
- Having a [side hustle](https://thesaleswhisperer.com/blog/join-the-side-hustle-nation-nick-loper-wes-schaeffer-the-sales-podcast) is fine until you get your coaching program going
- Have a niche. Never go the "general route."
- He's now a coach who coaches coaches
- Three ways to get business 
    - [Podcasts](https://thesaleswhisperer.com/podcast)
    - Facebook: Groups (without ad spend) 
          - Free to join but must request
          - Must have a Facebook profile picture
          - Must be on Facebook for longer than 30 days
          - Must be a member of fewer than 250 groups
    - Email marketing: daily
- [Repurpose content](https://thesaleswhisperer.com/blog/ana-hoffman) for the group 
    - Get started and you'll build momentum
    - Be consistent
    - Be entertaining
    - Put your personality out there
    - Get out of the "mushy middle"
- Set the tone with the rules and let them know you'll be promoting your stuff in your group 
    - Do joint webinars
    - Do Facebook Live sessions
- Ignore the hate mail and/or use it to fire up your members
- Go get beat up and get tough

### [![Work With Wes... One-on-One for 90 Days When you look where you least want to, you'll find exactly what you need.   ](https://no-cache.hubspot.com/cta/default/443614/interactive-124791234312.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKLIfmhTUy3BX3jc0yuXCo6YDBnhQllJ0Z0Crc6u1P0VyUBB9NLiMmT0cV2cpATRoJF0inO2xsBFx%2Fmb5lGHFrW%2Be4Rg1in2IwWJ7ppSVleHmsZTNhBm8tmb1HhcIgj4JekVu9khSUo22siOkdJ2seMwzeBSqOclgS7z%2Bedf38Ovw21ZOV6B14HISym4zdAVAW3q%2Ft31PbfVPu49WquiCl%2B&webInteractiveContentId=124791234312&portalId=443614)

### Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Join Marc Mawhinney's private group for coaches at [The Coaching Jungle](https://www.facebook.com/groups/919866651401254)
- [Natural Born Coaches Podcast](http://www.naturalborncoaches.com)
- [The Real ABCs of a Successful Coaching Business](https://amzn.to/2y0PvGZ)
- [Thick Face, Black Heart: The Warrior Philosophy for Conquering the Challenges of Business and Life](https://amzn.to/2l4nODG)

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJAvN4X%2BxI7opWx3Tsg3SQG5y6dZLbOUhM64OSFk9zJ43lm2umCox%2FSbJSYfgIj9QKiwXar5yOsCuAZaTtycJ4tYIQKTqhjI93AqB1F0NeyWce4WmJvwBU4aMO4EYdJBUmTkLrQyV3a4GHmc8NMvEkDzfdtbasIkSp8eHD%2FcvfF6G%2BYQVGEQWNMm2YgaVi0VJyd5vi8oA1n&webInteractiveContentId=178194433547&portalId=443614)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![Zvi Guterman: How to Make High Dollar Sales Easy — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-16432528.jpg?height=200&name=pexels-16432528.jpg)](https://thesaleswhisperer.com/blog/zvi-guterman)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Zvi Guterman: How to Make High Dollar Sales Easy](https://thesaleswhisperer.com/blog/zvi-guterman)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Dec 03, 2018

How to launch and monetize you idea fast and grow sales predictably .

[Read more](https://thesaleswhisperer.com/blog/zvi-guterman)

[![From Teen Dad To Direct Mail Marketing Winner — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-1888014.jpg?height=200&name=pexels-1888014.jpg)](https://thesaleswhisperer.com/blog/shaun-buck)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [From Teen Dad To Direct Mail Marketing Winner (Shaun Buck)](https://thesaleswhisperer.com/blog/shaun-buck)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Oct 21, 2014

About Shaun Buck 19 years ago, Shaun Buck was not known as The Newsletter Pro. He was a 16-year-old...

[Read more](https://thesaleswhisperer.com/blog/shaun-buck)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [The Three Key Questions To Close Any Sale With John Martinez](https://thesaleswhisperer.com/blog/john-martinez)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Nov 19, 2019

Problem, Impact, Picture Perfect .

[Read more](https://thesaleswhisperer.com/blog/john-martinez)

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