---
title: Marketing To The Affluent With Mark Satterfield
description: Mark Satterfield says you should go where the money is to make more money in sales on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/mark__satterfield_sales_podcast_628.jpg
---
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Aug 14, 2023
# Marketing To The Affluent With Mark Satterfield
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## "Sell Shit To Rich People"
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Affluent Marketing Tips](https://thesaleswhisperer.com/blog/lisa-hutcherson) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast) ...
- Dis-qualify your prospects
- Speak the language of your tribe
- Mark produces daily content
- He has a specific tone
- He is not offensive just for the sake of being offensive
- He has fun
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLbIIsYLWd1izHWSzXjm%2F9LW%2FHEDIb2mVHGnltRsoyq1SMZfZuaxgaSvLjQqv3vAXzHyVwBlIVF4pbPl2F2kIqV9B%2BRxMIzXxFULQWkAGkUs4zw%2FlA0EIyB8S4Mmu4YLLxGO3rCQOnHjvf%2FXBirHU5FTMyOgxTsuY8uqfdW1LR7KwMUqhUqNnHpA1wBRxobbVl4opLECt09qxuT97of6jPl&webInteractiveContentId=184500196010&portalId=443614)
- He has a lot of women in his groups and communities
- People like the direct approach
- It was an evolutionary process to start selling to the rich
- He ran into some financial services prospects, and he liked the challenges they had in connecting with the affluent
- Mark is a direct marketing guy
- Direct marketing is very applicable in marketing to the affluent
- He grew up wealthy
- His friends are wealthy
- The expectations of his dad was that his kids would make money, and we did
- He had a good perspective into the lives of the affluent
- He found it was a good niche
- Dan Kennedy markets to the affluent very well
- It's still not a crowded space
- He likes people who are selling to the wealthy
- He likes high-end art dealers
- He likes luxury real estate people, etc.
> Why sell to poor people?"
- Poor people will return your phone call because they have nothing else to do.
- Poor people don't live interesting lives.
- Their interests are narrow.
- There are a lot of wealthy people got there by hard work.
- Mark can be your sherpa.
- Young people are incorrect in thinking they must be wealthy to do business with the wealthy.
- Are you interesting?
- If so, reach out to the wealthy.
- Mark saw a wealthy, hard-to-reach friend engaging with a young man at a party and he gave the young man his business card because the salesman did his research.
- Have a plan.
- Do your homework.
- The young salesman bought a ticket to a charity event.
- A friend recommends that salespeople go to events in groups of two or three.
- Dress as well or slightly better than everyone in the room.
- The salesman played the long game.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKhhsqTsTgvxDBmbydlo1meUJSoFozDr%2FkCQva8CwWi3XqY2VfLC6FcCyXa0dkntrmUs7wjRI0YWJsgmGwPFT0XciOKG2Oh0EDiih6%2Bm2zVkz%2B5YiyUyZWslPejwBTpq3I8ob4F%2BcSg5XG4fY%2BhxepcMmaXl99e1nbgCndr4qQUuJff8BrI6qTz3TvncvGl8Tcn1hgrpT6hwe266vreDOLYqEEI&webInteractiveContentId=125028529934&portalId=443614)
- Stop jumping right into "Hey, buy my stuff!"
- Take the time to attend the right functions
- Where do the wealthy spend their time and get their information?
- The wealthy read their mail.
- His wife is into purses, and they were in Vegas hitting the shops, and he was watching the salespeople who judged them based on the simple bag she was carrying.
- We're all judging one another.
- Fall within the range of reasonableness.
- He now writes books and publishes a newsletter and a group coaching program.
- He does no one-on-one or DFY marketing for clients.
- He's building a community now.
**GUEST INFO:**
- Guest Site: http://www.AffluentMarketingFreeBook.com
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [Take The CRM Quiz](https://docs.google.com/forms/d/e/1FAIpQLSdEN-3jOVauGfPB83lMu1n3Z8M1RBKO2RX6NExqi_Sop9Io6g/viewform): get a free consultation with me
- [Process Before Login](https://thesaleswhisperer.com/pbl): take control of your sales, marketing, and operation processes
**PODCAST INFO:**
- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
**CONNECT:**
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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
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[Sales Training](https://thesaleswhisperer.com/blog/topic/professional-sales-training)
## [Make More Money This Year](https://thesaleswhisperer.com/blog/iraniansecret/)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
May 02, 2025
Don't waste your time reading this if you already have so much money in the bank and in...
[Read more](https://thesaleswhisperer.com/blog/iraniansecret/)
[](https://thesaleswhisperer.com/blog/micah-mitchell)
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## [Why You Must Master Membership Sites With Micah Mitchell](https://thesaleswhisperer.com/blog/micah-mitchell)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
May 16, 2023
From sales enablement to customer education, membership sites are powerful \[ LISTEN NOW ON APPLE...
[Read more](https://thesaleswhisperer.com/blog/micah-mitchell)
[](https://thesaleswhisperer.com/blog/whats-acceptable-soon-becomes-inevitable)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [What's Acceptable Soon Becomes Inevitable](https://thesaleswhisperer.com/blog/whats-acceptable-soon-becomes-inevitable)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
What's Acceptable Soon Become Inevitable We live in dangerous, trying, demanding, chaotic, anxious...
[Read more](https://thesaleswhisperer.com/blog/whats-acceptable-soon-becomes-inevitable)
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