---
title: Make Simple Tools To Make Big Money, With Matt Ganzak
description: Matt Ganzak has started and exited multiple 7-figure businesses and shares his secrets to entrepreneurial success on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/Brandon_Bornancin_sales_podcast_566_blog.png
---
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Nov 10, 2022
# Make Simple Tools To Make Big Money, With Matt Ganzak
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Being aggravated can inspire you to greatness
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Professional Sales Tips](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- How do you know what the market will pay for when developing software?
- What people need is not always what they want
- He creates "micro-software"
- March 1, 2019 he was looking for a solution to a problem that he had
- He wanted better engagement on his Facebook profile
- In seven days he had a prototype and within a month he had paid customers and then he had a 7-figure exit
- If there is already a market, you can steal customers from your competitors
---
Related episodes and posts
- [Bob Moesta discusses how to launch a big idea fast](https://thesaleswhisperer.com/blog/bob-moesta)
- [Mark Victor Hansen on goal setting](https://thesaleswhisperer.com/blog/mark-victor-hansen)
---
- Make simple tools to solve one problem
- The prototype cost him $1,500 to create with a developer
- He posted to his own Facebook page and 1,000+ people said they had that problem and would pay to fix it
- Solve problems with someone who has already solved a similar problem
- Find developers with experience
- Found a developer on UpWork with specific expertise
- Good developers overseas will charge $35-$50/hour
- He set clear expectations on the development of the prototype
- He'll spend $6,000-$8,000 on design alone
- Launches an ugly app that solves problems
- He had that one developer continue creating it until he eventually brought it in-house
- Background in radio back in 2004-2008
- He was creating commercials for radio
- He had 17 radio stations and was making commercials for them and was on air
- He couldn't see himself in radio for 30 more years
- More and more clients needed websites so he taught himself how to build websites by 2006
- Then it was SEO so he learned about that
- Then Google Advertising
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKJaBCpmMnT%2BHoLvJ2xBcqxYkqEAT43RmOcag4CMnCzuHbwsC2B3s41oRJyOxcRnYoCqS3PhnHIbQEZtzJntQMjMhPqlgA%2FaBMBh9BLIAHk4JFibDvaz1WmqbL8eJWoBghXLvIYXSV%2BeIldI6YC9eNgoRQFSyZU%2F4TA0zyXBJEDYd31zmaL4YOuJBzAxE1y4K7YAzASxHbp&webInteractiveContentId=178194433547&portalId=443614)
- He has been on Google PPC since around 2006
- Then he learned Facebook Ads
- Back then you had to go through an exchange on Facebook Ads
- Then he expanded everywhere from Rumble to Truth to TikTok to Snapchat to Pinterest
- Stays on top of the latest technology
- He moved from a dying platform to a growing platform
- Go where your customers are, i.e., Instagram and Facebook
- It's easy to get started there and have success
- Targeting can be tricky on YouTube
- He doesn't like boosting posts
- You can target granularly on Facebook
- Get some love on a post and run something similar to cold traffic
- Image stops the scroll, headline tells them about the opportunity, then they read the comments, then they read the CTA
- If there are no comments, they'll go to Google to look you up
- Instagram Reels are great for getting exposure by creating interesting, realistic content
- Target people in your area with an add to that Reel
- Season your video before you run an ad
- Instagram will pay you for impressions
> Make simple tools to solve one key problem."
- What is your mission statement? Does the feature request add to or detract from it?
- He doesn't like creating Swiss Army type apps
- There are still a lot of opportunities out there
- Find an audience of 100,000 to a million you can serve
- How many of that audience can you reach?
- What percentage of them can you convert to a free trial and then a customer?
- Serve a simple audience
- Find someone with a huge audience and ask them what you can build for them
- Online gaming is booming
- World Series viewership is down
- Golf is in shambles
- When people don't renew contracts, that's a key point
- Find good referral networks for industries like insurance
- Cost of advertising is going up
[](https://thesaleswhisperer.com/blog/brandon-bruce-business-development)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKZ%2BUA6KHn3oW2CHbScQoDDCJi6SNKME5mGueAljhcmgEeVHlWM2Cnb06TGJQm%2BjC%2F2TgfslRIjb0CgPZZ%2F9cgCd8dAuMqYRbQlqdedWNQPMlbQ%2Bbe6l1SXAF3yqgv6niWV7ydQ3S0VwTZMsbdsYQ%2FtCcqgE5sET6ROwW0NjqW9d7OwAeL3yy4vKaeNuqu1jLtzvgtMMqAi3yksfeGYT9Dw&webInteractiveContentId=184500196010&portalId=443614)
- Be smart to make yourself standout
- Why is LinkedIn such a mess?
- He's building a platform to compete with LinkedIn
- It's time-consuming to create content but the returns can be massive
- You must create your own personal brand
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
**GUEST INFO:**
- [Friend Finder](https://friendfilter.com/?ref=wesschaeffer2)
- Guest Site: https://mattganzak.com/homep
- Guest Twitter: https://twitter.com/MattGanzak
- Guest Instagram: https://www.instagram.com/mattganzak/
- Guest YouTube: https://www.youtube.com/c/MatthewGanzak
- Guest LinkedIn: https://www.linkedin.com/in/mattganzak/
**PODCAST INFO:**
- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- [YouTube Full Episodes](https://www.youtube.com/saleswhisperer)
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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/jimbob)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Be a Comic Troll to Make Your Point and Make Every Sale With Jimbob](https://thesaleswhisperer.com/blog/jimbob)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 10, 2019
Be Disciplined and Prolific To Find Your Rhythm .
[Read more](https://thesaleswhisperer.com/blog/jimbob)
[](https://thesaleswhisperer.com/blog/brad-gamble)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Make 'The Selling Factory' Make Your Sales, Brad Gamble](https://thesaleswhisperer.com/blog/brad-gamble)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jul 19, 2021
Turn motivated college students into your sales factory
[Read more](https://thesaleswhisperer.com/blog/brad-gamble)
[](https://thesaleswhisperer.com/blog/nate-wright-email-marketing)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Do Email Marketing Like a Human To Make More Sales (Nate Wright)](https://thesaleswhisperer.com/blog/nate-wright-email-marketing)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Email Marketing is alive and well if you do it Nate Wright's way \[ LISTEN NOW ON APPLE PODCASTS \]...
[Read more](https://thesaleswhisperer.com/blog/nate-wright-email-marketing)
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