---
title: "Michael Lebowitz: Defeat Cognitive Dissonance To Grow Sales"
description: Michael Lebowitz understands the psychology behind decision making, which makes him a great marketer, salesman, and investment advisor. Hear how he does it.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-31364160.jpg
---

[Skip to content](https://thesaleswhisperer.com/blog/michael-lebowitz#main-content)

[![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/)

- Work With Me
  
  Show submenu for Work With Me 
  
    - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
    - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
    - [HANK The AI](https://thesaleswhisperer.com/hank)
    - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
    - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
    - [Start](https://thesaleswhisperer.com/start)
    - [Blog](https://thesaleswhisperer.com/blog)
    - [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
  
  Show submenu for Podcast 
  
    - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)

Open main navigation

Close main navigation

- Work With Me
  
  Show submenu for Work With Me 
  
    - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
    - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
    - [HANK The AI](https://thesaleswhisperer.com/hank)
    - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
    - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
    - [Start](https://thesaleswhisperer.com/start)
    - [Blog](https://thesaleswhisperer.com/blog)
    - [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
  
  Show submenu for Podcast 
  
    - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
- [Get The Daily](https://thesaleswhisperer.com/daily)

[Get The Daily](https://thesaleswhisperer.com/daily)

 Jan 02, 2017

# Michael Lebowitz: Defeat Cognitive Dissonance To Grow Sales

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/michael-lebowitz) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/michael-lebowitz) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/michael-lebowitz) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/michael-lebowitz) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/michael-lebowitz)

## Discover How To Give & Receive Great Advice

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/0L33FPqhiEO8lQIoy3ZhVM?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

## [Mental Attitude Tips](https://thesaleswhisperer.com/blog/positive-thinking-power/) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- How to wrap your mind and your arms around irrational behavior
- How to detect irrational behavior in others (easy, right?) and yourself (Nah...you're always sane and rational...aren't you?)
- How to make sense of  two conflicting thoughts...that may both be right
- How to protect yourself from potential collapses
- How your kids can help you identify marketing trends
- How to zig when others are zagging

## [![Join the new Inner Circle](https://no-cache.hubspot.com/cta/default/443614/interactive-121509080418.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJCJQyXUoIJKHAb%2F%2FapfHHzSajfeuNqxGVfb%2FEBTZWeKmj6jCD8feqYYznpwRaxWexDxEhy362YHuQSFnuGmQp6vWG%2Bjf1YOTjCziBk4mHxNEG%2BEy%2FKPWrQTJZsblVdNXtiLgsqy9njJo4r45u3dsAkGDt1lhgUFZ%2FZdVjOsPIbB%2F3iaad52ux6rRrabG3wSqHVqljtgJD6zrHJDPuPyA%3D%3D&webInteractiveContentId=121509080418&portalId=443614)

## Catch Up on The Previous Episode of [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

 

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Check out 720 Global for great investment advice
- Read Michael's market commentary
- [Follow Michael Lebowitz on X](https://twitter.com/michaellebowitz)

## [![New Call-to-action](https://no-cache.hubspot.com/cta/default/443614/79eeb583-df9d-4f74-8b80-5e6b45497333.png)](https://cta-redirect.hubspot.com/cta/redirect/443614/79eeb583-df9d-4f74-8b80-5e6b45497333)

## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast

- [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.
- [Apollo](https://apollo.grsm.io/whisper): Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

**PODCAST INFO:**

- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
- YouTube: [https://www.youtube.com/@TheSalesWhispererWes](https://www.youtube.com/@TheSalesWhispererWes)

**SUPPORT & CONNECT:** Check out the sponsors above; it’s the best way to support this podcast

- Twitter: [https://x.com/fixerwes](https://x.com/fixerwes)
- Instagram: [https://www.instagram.com/fixerwes](https://www.instagram.com/fixerwes)
- LinkedIn: [https://www.linkedin.com/in/thesaleswhisperer/](https://www.linkedin.com/in/thesaleswhisperer/)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [The Boss, Heather Havenwood, Shares How To Get It Done](https://thesaleswhisperer.com/blog/sexy-boss-heather-ann-havenwood)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Oct 17, 2016

Sell The Sizzle & Package Yourself To Win The Sale Sales Tips you'll learn in The Sales Podcast......

[Read more](https://thesaleswhisperer.com/blog/sexy-boss-heather-ann-havenwood)

[![Sue B Zimmerman: How Businesses Use Instagram To Grow Sales — AI-powered sales insights from Wes Schaeffer, The Sales Whisper](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/Sue%20Zimmerman%20-%20The%20Sales%20Podcast%20%23282.png?height=200&name=Sue%20Zimmerman%20-%20The%20Sales%20Podcast%20%23282.png)](https://thesaleswhisperer.com/blog/sue-b-zimmerman)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Sue B Zimmerman: How Businesses Use Instagram To Grow Sales](https://thesaleswhisperer.com/blog/sue-b-zimmerman)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Watch your teenagers to determine where to market your business next

[Read more](https://thesaleswhisperer.com/blog/sue-b-zimmerman)

[![](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/Travis%20Chambers%20-%20The%20Sales%20Podcast%20%23290.png?height=200&name=Travis%20Chambers%20-%20The%20Sales%20Podcast%20%23290.png)](https://thesaleswhisperer.com/blog/travis-chambers)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Travis Chambers Shares How To Make Scalable Social Videos](https://thesaleswhisperer.com/blog/travis-chambers)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

You must get these two things right to grow your sales with scalable social videos

[Read more](https://thesaleswhisperer.com/blog/travis-chambers)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Wes Schaeffer",
    "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer"
  },
  "dateModified" : "2026-10-01T01:12:26.017Z",
  "datePublished" : "2017-01-02T12:00:00.000Z",
  "headline" : "Michael Lebowitz: Defeat Cognitive Dissonance To Grow Sales",
  "image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-31364160.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://thesaleswhisperer.com/blog/michael-lebowitz",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png"
    },
    "name" : "Fixer Wes"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#organization",
  "@type" : "Organization",
  "founder" : {
    "@id" : "https://thesaleswhisperer.com/#wes"
  },
  "legalName" : "TSW Group, Inc.",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png"
  },
  "name" : "The Sales Whisperer®",
  "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
  "url" : "https://thesaleswhisperer.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#website",
  "@type" : "WebSite",
  "name" : "The Sales Whisperer®",
  "potentialAction" : {
    "@type" : "SearchAction",
    "query-input" : "required name=search_term_string",
    "target" : {
      "@type" : "EntryPoint",
      "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}"
    }
  },
  "publisher" : {
    "@id" : "https://thesaleswhisperer.com/#organization"
  },
  "url" : "https://thesaleswhisperer.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#wes",
  "@type" : "Person",
  "alternateName" : "The Sales Whisperer",
  "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg",
  "jobTitle" : "Founder",
  "name" : "Wes Schaeffer",
  "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
  "url" : "https://thesaleswhisperer.com/about",
  "worksFor" : {
    "@id" : "https://thesaleswhisperer.com/#organization"
  }
}
```