---
title: "Michael Massie: How To Beat \"The Big Guys\""
description: As an 'angry knucklehead from the wrong side of the tracks' to successful entrepreneur, Michael Massie shows you how to beat the big guys in business.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-5711036.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Oct 13, 2015

# Michael Massie: How To Beat "The Big Guys"

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## **Sales Tips you'll learn in this episode of[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...**

- How true it is that it's not the size of the dog in the fight, but the size of the fight in the dog
- How to succeed, even if you're from the "wrong side of the tracks"
- How to buck the trend and succeed
- How to make money in a small niche
- How to shift from being a craftsman to an entrepreneur
- How to master affordable, effective marketing to grow your business
- How honesty really is the best policy
- How to apply "advocacy-based" selling to grow your business
- How being poor may teach you the lessons you need to get rich

\[Tweet ""Sometimes God answers prayers with a 'no' " says @mabizdaily w/@saleswhisperer"\]

#### **Links Mentioned**

- Visit Michael Massie's Martial Arts Business Daily site
- [Follow Michael Massie the martial arts entrepreneur on X](https://twitter.com/mabizdaily)
- [Follow Michael Massie the author on X](https://twitter.com/mdmasseyauthor)
- Buy Michael Massie's books 
    - [Martial Arts Character Education Lesson Plans for Children: A Complete 16-Week Curriculum for Teaching Character Values and Life Skills in Your Martial Art School](http://amzn.to/1N0yo6x)
    - [How To Teach Martial Arts Using A Rotating Curriculum In Your Karate School: Secrets to Teaching Multiple Ranks and Large Classes Efficiently With Minimal Staff](http://amzn.to/1PJqvld)
    - [The Profit-Boosting Principles: How to Dramatically Increase Your Martial Arts School Profits Without Increasing Your Overhead (Martial Arts Business Success Steps)](http://amzn.to/1JJUzwM)

#### **Tools To Thrive**

- **[Make Your Marketing Magnetic](https://www.charm-offensive.co.uk/ref/63/)**: This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in [this valuable program](https://www.charm-offensive.co.uk/ref/63/).

#### If you liked this episode, please let [me](https://x.com/fixerwes) know on X.

Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on [iTunes](https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2) by clicking on the link below! It would be extremely helpful for the show!

 Market like you mean it. Now go sell something.

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## [Make Simple Tools To Make Big Money, With Matt Ganzak](https://thesaleswhisperer.com/blog/matt-ganzak)

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[![Monetize the Best YouTube Marketing Videos: Drew Burks — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-31759018-1.jpg?height=200&name=pexels-31759018-1.jpg)](https://thesaleswhisperer.com/blog/drew-burks)

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## [Monetize the Best YouTube Marketing Videos: Drew Burks](https://thesaleswhisperer.com/blog/drew-burks)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Mar 13, 2023

Create video content that sells \[ LISTEN NOW ON APPLE PODCASTS \]

[Read more](https://thesaleswhisperer.com/blog/drew-burks)

[![Go Beyond Sales Enablement To Engage The Modern Buyer, Matt Suggs](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Go%20Beyond%20Sales%20Enablement%20To%20Engage%20The%20Modern%20Buyer.png?height=200&name=Go%20Beyond%20Sales%20Enablement%20To%20Engage%20The%20Modern%20Buyer.png)](https://thesaleswhisperer.com/blog/matt-suggs-beyond-sales-enablement)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Go Beyond Sales Enablement To Engage The Modern Buyer, Matt Suggs](https://thesaleswhisperer.com/blog/matt-suggs-beyond-sales-enablement)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 26, 2018

Say hello to the evolved selling solution \[ LISTEN NOW ON APPLE PODCASTS \]

[Read more](https://thesaleswhisperer.com/blog/matt-suggs-beyond-sales-enablement)

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