---
title: Do Email Marketing Like a Human To Make More Sales (Nate Wright)
description: You're allowed—even encouraged—to bring humanity to your email marketing and Nate Wright shows you how you can grow your leads and sales with email.
image: https://thesaleswhisperer.com/hubfs/Documents/tsw_meeting_agenda.pdf
---

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 Jun 13, 2025

# Do Email Marketing Like a Human To Make More Sales (Nate Wright)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## Email Marketing is alive and well if you do it Nate Wright's way

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## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Break the tempo
- Send an email from your dog
- Send an email without a link
- Share an embarrassing story...it helps build intimacy
- Most people have bad habits 
    - Self-confidence
    - Don't hit send
    - Shiny-object syndrome
- People fear unsubscribes and it's not a bad thing 
    - It gets your bad leads out of the funnel
    - Badgering people so they mark you as a spammer is bad
- "People usually find me after they've blown all their money on social media."
- Send a personalized LinkedIn connection request with no selling or pushing then email them to setup a time to chat 
    - Dux-Soup: Chrome Extension to get more info on leads from LinkedIn
    - Scrub your list like a human
- Have a checklist so you don't bring on bad clients 
    - Do a test of your friend's emails to see if they can get 100 to open them
- Be a student of human nature and psychology 
    - Create contrast
    - Make the positive more positive..."But wait, there's more!"
    - Make the negative more negative is pushing them closer to the fire
- Long form content still works 
    - Even Facebook Ads with long form content works
    - Send a long email to a dormant list to reengage prospects 
          - "It's been aaaaaaaaaaaaaaaaaaaages..." 
                  - "Here's what I've been up to...what have you been up to."
                  - People want to hear the failure
          - Make emails shorter the higher up you go into the large enterprise
          - Do your research
          - Go for the waterfall approach so the boss pushes the email down to schedule a demo or meeting
          - Personalize it
          - Turn off your open and click tracking
- Deliverability issues 
    - Big platforms like MailChimp are not great for deliverability
    - GMail add-ons and YesWare
    - Spam-trigger words will tell you if you have spammy words (Glock Apps)
- Why he loves voicemail 
    - Pitch with inflection
    - Send email with thumbnail image to a custom video for them
- Founder of Inbox Attack 
    - You have to put in the reps
    - Fix the core problems of your messaging
    - You speak fine but write poorly and boring
    - Live training in small groups of 10 people maximum 
          - Write live and get critiqued
          - There is social pressure that terrifies people
- Founder of Small Biz Triage

**Related Articles:**

- **[Ben Settle: Rebel, Copywriter, Introvert, Entrepreneur Shows How To Sell More By Email](https://thesaleswhisperer.com/blog/copywriter-ben-settle-teaches-selling-by-email)**
- **[40 Ways to Profit with Your Email Marketing System Landing Page](https://thesaleswhisperer.com/joy-stress)**

 

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## [From Former Marine To Selling Machine (Benjamin Brown Comes Clean)](https://thesaleswhisperer.com/blog/benjamin-brown)

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