---
title: Understand Human Laziness To Market Effectively With Nathan Yeung
description: Nathan Yeung and I get into the challenges of being an entrepreneur and the need for resilience and a redefinition of normality on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/tsw-custom/share/share-nathan-yeung.jpg
---
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Jul 23, 2024
# Understand Human Laziness To Market Effectively With Nathan Yeung
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## "Challenge your beliefs and seek new experiences to grow"
***[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)***
## [Affluent Marketing Tips](https://thesaleswhisperer.com/blog/lisa-hutcherson) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast) ...
- CMO, guest lecturer, entrepreneur
- What does success really mean to you?
- To believe it, you must feel it.
- Once you believe, you will act.
- You need to be resilient to succeed as an entrepreneur.
- Understand the definition of normal, or you will tax your emotional stability.
- People are hard on themselves…”I’m not normal…I’m behind…” and this saps your willpower, productivity, and effectiveness.
- Live with pure intentionality…but you might be devoid of emotion.
- You had different priorities at different times, so your situation is normal for you.
- You have to choose to be uncomfortable to grow.
- Managing people is difficult, so if you want to run a business, you need to know what it will take.
- When your ego doesn’t match your action, it creates cognitive dissonance.
- Fear and comfort can freeze you or keep you in a rut.
- As you get older, your responsibilities grow, so it can get harder to prioritize and act.
- Try to live with purpose and intent
- To make progress, you must become uncomfortable.
- You need to see progress in your life, or you’ll get into a rut.
- There are creative ways to be productive in your life.
- We are paralyzed by our unlimited choices.
- His book will be about consumer psychology.
- We are all inherently lazy.
- Our brains make us conserve energy. (“Deep Survival” podcast.)
- Why do flat earthers have this belief, and why do people remain in toxic relationships?
- You must be resilient to become resilient.
- He grew up fat and out of shape.
- He was bullied as a child.
- It made him curious, so he asked “why” a lot.
- “Why do I exercise a lot? Why not?”.
> Scale causes problems.”
- Poor people will return your phone call because they have nothing else to do.
- Poor people don't live interesting lives.
- Their interests are narrow.
- There are a lot of wealthy people got there by hard work.
- Mark can be your sherpa.
- Young people are incorrect in thinking they must be wealthy to do business with the wealthy.
- Are you interesting?
- If so, reach out to the wealthy.
- Mark saw a wealthy, hard-to-reach friend engaging with a young man at a party and he gave the young man his business card because the salesman did his research.
- Have a plan.
- Do your homework.
- The young salesman bought a ticket to a charity event.
- A friend recommends that salespeople go to events in groups of two or three.
- Dress as well or slightly better than everyone in the room.
- The salesman played the long game.
- Reach out to Nathan if you’re in B2B SaaS and need help growing.
- He’s your marketing accountability coach.
- It’s so easy to make mistakes and dabble in too many things.
- Marketing is an exercise in figuring out what is likely to work first.
**GUEST INFO:**
- Guest Site: https://www.findyouraudience.online/
- Guest LinkedIn: https://www.linkedin.com/in/yeungnathan/
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Take The CRM Quiz](https://docs.google.com/forms/d/e/1FAIpQLSdEN-3jOVauGfPB83lMu1n3Z8M1RBKO2RX6NExqi_Sop9Io6g/viewform): get a free consultation with me
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- Start Your 12 Weeks To Peak™
**PODCAST INFO:**
- Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e)
- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX)
**CONNECT:**
- Instagram: [https://www.instagram.com/fixerwes](https://www.instagram.com/fixerwes)
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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/reprise)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast)
## [Reprise, The Demo Creation Platform, Is on The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/reprise)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Feb 14, 2023
[Read more](https://thesaleswhisperer.com/blog/reprise)
[](https://thesaleswhisperer.com/blog/gino-wickman-traction-book-review)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Gino Wickman 'Traction' Book Review](https://thesaleswhisperer.com/blog/gino-wickman-traction-book-review)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 20, 2021
Read your prospects to sell how they want to buy
[Read more](https://thesaleswhisperer.com/blog/gino-wickman-traction-book-review)
[](https://thesaleswhisperer.com/blog/bob-moesta-learning-to-build)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Bob Moesta Helps Innovators and Entrepreneur With Learning To Build](https://thesaleswhisperer.com/blog/bob-moesta-learning-to-build)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jan 11, 2021
Innovate, Initiate, Dominate \[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]
[Read more](https://thesaleswhisperer.com/blog/bob-moesta-learning-to-build)
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