---
title: Nostalgia Is Expensive (Goal Setting and Self-Discipline Is Priceless)
description: How much is it costing you to lookup old flames on social media or dream about cars you used to have or deals that went south?
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-26620138.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Jun 13, 2025

# Nostalgia Is Expensive (Goal Setting and Self-Discipline Is Priceless)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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 In September 2013 a  [1958 Chevrolet Cameo pickup](https://commons.wikimedia.org/wiki/File:1958_Chevrolet_Apache_31_Pickup_(30306650884).jpg) that was first to cross the block and went for a high bid of $140,000.

Brand new it sold for just $2,200.

If it had simply kept up with inflation that truck would sell for $18,348.91, which is an increase of just over 8x. 

Instead, it sold for 63x its original price

So every year for 58 years nostalgia cost 108%.

Which sounds like a lot.

But $2,200 is just over $6/day, or $183/month.

Sure, in 1958, 1959, 1960 that's decent money, but let's be honest. That hasn't been decent money for 30 years.

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLItM6S3jlXgH7I8XWgrjX4XFrkk%2FRAI07xs8FVLMZT9E1GYoLqab2%2B7x4sXux8HpTzV%2FUhMbNVhp1Jmgp3czrynlooA19jwhyZ6v7%2FpKXWwIt8dL3%2BhBdZwbQUiMpqfjT4ydZDeamhRPHBslNyGn35VwpKjCQbBg4dWlxGB7mCHzA4jLRMmGeYvnjTC8ZfYS4OV5ne5zIE1&webInteractiveContentId=178194433547&portalId=443614)

But looking back and doing that math on the back of a napkin sounds impressive.

However, like most things, the closer you look, the less impressed things appear.

What is it costing you to look backwards?

What products are you not launching?

What risks are you not taking?

What investments are you not making?

What bad deals are you not getting out of because of nostalgia?

Toby Keith has a song where he says

> I ain't as good as I once was, but I'm as good once as I ever was."

That's true for all of us insofar as our physical abilities...

But if you're looking ahead and focusing on improving yourself, your thinking, your analytical skills, your delegation skills, your leadership skills, your problem solving skills...

You should be 2x and 10x and 100x better now than you once were.

So how much better are you today than you were a year ago? Five years ago?

How good do you want to be next year? Five years from now?

We all over-estimate what we can achieve in a year but underestimate what we can achieve in five years.

It's time to focus on improving yourself today so your tomorrow is even better than you imagined yesterday...or yesteryear.

You're on the right track by reading this...but what are you going to do about it?

Might I suggest joining us at [The Implementors: Advanced](https://thesaleswhisperer.com/joy-stress)?

Market like you mean it.  
Now go sell something.

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

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[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Social Media Services and Inbound Marketing](https://thesaleswhisperer.com/blog/bring-success-to-your-business-through-social-media)

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[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [How To Do This "Social Selling Thing"](https://thesaleswhisperer.com/blog/how-to-do-social-selling)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

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[Read more](https://thesaleswhisperer.com/blog/how-to-do-social-selling)

[![Hate Less to Sell More — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-691467.jpg?height=200&name=pexels-691467.jpg)](https://thesaleswhisperer.com/blog/hate-less-to-sell-more)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Hate Less to Sell More](https://thesaleswhisperer.com/blog/hate-less-to-sell-more)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

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