---
title: "Overcoming Limiting Beliefs To Make Every Sale: 3 of 10"
description: "All games are really just head games, especially the game of sales. Here is #4 in the overcoming limiting beliefs to make every sale."
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-33950034-1.jpg
---

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 Jun 13, 2025

# Overcoming Limiting Beliefs To Make Every Sale: 3 of 10

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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Stuart Smalley is famous for his daily affirmations including 

***"I'm good enough. I'm smart enough. And doggone it, people like me."***

The truth is we all enjoy being liked, or at least not hated, despised and ridiculed. It goes all the way back to the fear of being the last to be chosen for the kickball team during recess in elementary school or the fear of not being invited to the Chuck E. Cheese birthday party that EVERYONE is going to.

It's crazy—but true—that the events of our lives going back to when we still wore superhero pajamas impact how we go about the profession of sales today.

It's why you don't pick up the phone or approach key decision-makers at your Divine 99 target companies. You've convinced yourself of... 

**Related Articles:**

- **[Overcome Your Limiting Beliefs: #1](https://thesaleswhisperer.com/blog/overcoming-holiday-objections)**
- [**Overcome Your Limiting Beliefs: #2**](https://thesaleswhisperer.com/blog/overcoming-limiting-beliefs-part-2-of-10)

**LIMITING BELIEF #3: Big Wigs don't like salespeople.**

**REALITY**: According to a 2009 study by Steven Kaplan, Mark Klebanov and Morten Sorenson entitled "Which C.E.O. Characteristics and Abilities Matter?", CEOs like

- attention-to-detail,
- persistence,
- efficiency,
- analytic thoroughness and
- the ability to work long hours.

So by doing your homework on a Big Wig, calling early in the morning, late in the evening and/or tracking them down on weekends at trade shows and conferences is endearing to them!!

[![tsw-process-first-square-1080x1080](https://no-cache.hubspot.com/cta/default/443614/interactive-178224198510.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI2aUFem4jzvFYOXyWGGTn6eefJplW7gRRm8Wfh9iORhreqTT%2Fm4rKYRdzr9Pi%2FGj8AKKqsNI1GG4iLNrsDO3fqUeQz9iojCZwpuinE6lB%2FEgZEupwRu4dpvMnX%2B8PBz0ric4b%2BPXamrligZm4GL0GdLYgv%2FtineGlVC6%2FIuj9P4ZKHD6wftPmJS%2BoABEAbY0ZYD%2FPHLpS9MaUN9UlYcZc%3D&webInteractiveContentId=178224198510&portalId=443614)

It has been totally re-designed with new modules, quizzes, updated videos to guide you through the program and more. 

Order now and you'll also receive immediate access to our private online group where you can ask any question of any of us at any time to grow your sales. 

See you on the inside.

 Market like you mean it. Now go sell something.

[\*Image Courtesy of Jeffrey Beall](https://www.flickr.com/photos/denverjeffrey/13296495374) 

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[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## Related posts

[![Overcoming Limiting Beliefs: 2 of 10 — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-3910428.jpg?height=200&name=pexels-3910428.jpg)](https://thesaleswhisperer.com/blog/overcoming-limiting-beliefs-part-2-of-10)

[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)

## [Overcoming Limiting Beliefs: 2 of 10](https://thesaleswhisperer.com/blog/overcoming-limiting-beliefs-part-2-of-10)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Can I let you in on a little secret when it comes to making more sales? It all begins with

[Read more](https://thesaleswhisperer.com/blog/overcoming-limiting-beliefs-part-2-of-10)

[![](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Carl_Edwards_Eliminates_His_Limiting_Beliefs_To_Make_Every_Sale.jpg?height=200&name=Carl_Edwards_Eliminates_His_Limiting_Beliefs_To_Make_Every_Sale.jpg)](https://thesaleswhisperer.com/blog/positive-thinking-power)

## [How To Harness The Power of Positive Thinking](https://thesaleswhisperer.com/blog/positive-thinking-power)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Since life is a game and all games are games we know that all games are really just

[Read more](https://thesaleswhisperer.com/blog/positive-thinking-power)

[![How To Make Your Horses—and Prospects—Thirsty With Harry Maziar on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. ](https://thesaleswhisperer.com/hs-fs/hubfs/How%20To%20Make%20Your%20Horses%E2%80%94and%20Prospects%E2%80%94Thirsty%20With%20Harry%20Mazier.png?height=200&name=How%20To%20Make%20Your%20Horses%E2%80%94and%20Prospects%E2%80%94Thirsty%20With%20Harry%20Mazier.png)](https://thesaleswhisperer.com/blog/harry-maziar)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [How To Make Your Horses—and Prospects—Thirsty With Harry Maziar](https://thesaleswhisperer.com/blog/harry-maziar)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Oct 02, 2019

There's No Such Thing As a Commodity To Professional Salespeople

[Read more](https://thesaleswhisperer.com/blog/harry-maziar)

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