---
title: Master a Platform Before You Promote There, Pam Perry
description: Master a Platform Before You Promote There, Pam Perry on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®.
image: https://thesaleswhisperer.com/hubfs/Master%20a%20Platform%20Before%20You%20Promote%20There%2c%20Pam%20Perry.jpg
---
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Jul 28, 2019
# Master a Platform Before You Promote There, Pam Perry
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Direct your digital presence to dominate
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Don't get on a platform if you don't know how to use it
- Find out where your ideal prospects are via email polls, social media surveys, etc.
- Your personal brand is key
- Wear crazy glasses if you're an optometrist and go into the community
- Manage your digital presence
- It costs money to hire influencers but it can work
- Learn from the failure of the [Fyre festival](https://en.wikipedia.org/wiki/Fyre_Festival)
- Get out of the office and engage with your ideal avatar
- Clean your office, including your restroom!
- Don't make this mistake on your website...making it all about you
- Needs SEO
- Needs your client success stories
- Needs and opt-in
- You need systems to scale
- Systems create success and success is sexy
- You need one throat to choke to build your presence
**Related Articles:**
- Order Wes's new book, "[The Sales Whisperer® Way](https://whisper.spiffy.co/checkout/the-way-book/)"
- Get [private coaching from Wes](https://thesaleswhisperer.com/12-weeks-to-peak) to grow your sales
**[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJZNa4izeneks0bBeDHhSHXuHijGwaAmLUAO1lEAZ8y4LeUxoiWwfwaIHCBvUYYNDpqaMqfK3Ll4MUAzoKn6fkGo43FBAKCVrz01Q1S8e8cuoGXudNr5rEm2sAJAHGyw%2BdwcxzXPgycPtMZwoKZmzy76rCDdsegG0jmIkXwIFywRwR7VGB59vak6quSJ%2BKHvGhrdXfi7hi5W2TSMWjo6X7Bru%2FP&webInteractiveContentId=125028529934&portalId=443614)**
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
[Salesforce.com](https://thesaleswhisperer.com/blog/topic/salesforce-com), [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)
## [Prospecting Tips: How To Sell To Big Companies, Jill Konrath](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Sales Training Expert Jill Konrath
[Read more](https://thesaleswhisperer.com/blog/jill-konrath-professional-sales-training-prospecting)
[](https://thesaleswhisperer.com/blog/frank-sondors)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Navigate Sales Saturation and Personalization With Frank Sondors](https://thesaleswhisperer.com/blog/frank-sondors)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Feb 04, 2025
"Nobody's really doing a really good job." \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/frank-sondors)
[](https://thesaleswhisperer.com/blog/dr-persuasion)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Professional Development](https://thesaleswhisperer.com/blog/topic/professional-development), [Marketing Automation](https://thesaleswhisperer.com/blog/topic/marketing-automation), [Digital Marketing](https://thesaleswhisperer.com/blog/topic/digital-marketing), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)
## [The New Sales Bible by Dr. Persuasion, Yaniv Zaid](https://thesaleswhisperer.com/blog/dr-persuasion)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 17, 2025
"Sell the problem before the solution." \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/dr-persuasion)
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