---
title: Build a Badass Brand With Pia Silva
description: Build your confidence to build a badass brand with Pia Silva on The Sales Podcast with Wes Schaeffer, The Business Fixer.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/Pia%20Silva%20684%20The%20Sales%20Podcast.png
---
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Jun 13, 2025
# Build a Badass Brand With Pia Silva
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## "Stop being a dancing quote monkey."
***[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Turning expertise into profit: Combining passion and strategy for a thriving business.
- The 4-stage formula for a thriving business.
- Narrowing your audience, developing your brand, selling a lead product, and creating a Bull’s Eye product.
- Critical mindset shifts for agency owners: Embracing profit, freedom, and ease.
- The anti-selling mindset.
- How to attract clients by communicating your unique value without selling.
- The most common and frequent mistakes people make in selling, niching, and pricing when building an agency.
- How to calculate your price to freedom: The 50-25-25 formula.
- How to embrace the power of 'no' in business to find your ideal client and achieve greater success.
- Effective lead generation: Debunking common myths.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKj74jnvd6Wf0vwvnvBeLlZWmBiHXA5hYb3KdLg8omEGvUYjIgZde0vY0BE38QFNmSdalDj%2BU1KHL%2BUaP42j%2BwKtfwoIwhQhC7lGhfHZiDSBbySkO1VK18IQxKhYMl1s5p6wEb3QGqvk6%2FQdB15YWAm7dBQjM3vL6tzoLWk5djhdjyD0ogKiR0Tw4XmpbfjqwPxy8DgcSgK&webInteractiveContentId=178194433547&portalId=443614)
- 12 years ago (2012), her business coach was pushing her, "Why are you different?"
- "Worst of All Design."
- "Badass brands without the B.S."
- She pounded the pavement in NYC.
- She bought "the brick" to brick her iPhone so she can focus.
- Now, she's coaching small 1-2-person agencies.
- Become more valuable and deliver efficiently.
- She delivers in 1-2 days to create predictability.
- Small agencies need to operate differently
> I want what you've got!”
- She does not recommend ads for her typical service-based clients.
- She hires an agency to help her with her own ads.
- Her projects would be 2-3 days of prep and two days of delivery for $40k and be done.
- Stop pitching before you build trust.
- When people pay you for advice, they value it more.
- Do not give free proposals.
- The 15-min "fit call."
- Then a paid deep-dive, and she delivers a plan.
- Stop being a dancing quote monkey.
**GUEST INFO:**
- Guest Site: https://www.nobsagencies.com/
- Pia Silva LinkedIn: https://www.linkedin.com/in/piapiasilva
- Free Bonus: Get a free audio version of Pia's book Badass Your Brand: The Impatient Entrepreneur's Guide to Turning Expertise into Profit: nobsagencies.com/the-sales
- Pia Silva Instagram: [https://www.instagram.com/pialovesyourbiz/](https://www.instagram.com/pialovesyourbiz/)
- [Free Blueprint](https://go.nobsagencies.com/30k-blueprint/) on how to scale your branding agency to $30k+ months without employees
- Use Pia’s [FREE calculator](https://go.nobsagencies.com/price-to-freedom-calculator/) to discover the price you must charge to achieve freedom in your branding business
- Grab Pia’s best-selling book [Badass Your Brand](http://amazon.com/Badass-Your-Brand-Impatient-Entrepreneurs-ebook/dp/B06X9H485C/) OR download the first chapter FOR FREE
- Get the [free audiobook](https://nobsagencies.com/thesales)
- Listen to Pia's podcast “[No BS Agency Podcast](https://podcasts.apple.com/us/podcast/no-bs-agency-podcast/id1511055451)”
- Check out Pia's [No BS Agency Owners Free Facebook Group](https://www.facebook.com/groups/nobsagencyowners)
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [Get The “Whisper Starter Pack](https://whisperpack.carrd.co/)"
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIadgUdDWKH4%2FXKcaT%2FNLXlQTmL959SsPOvAKPLTlYsMyAKcRqn6h39sd5ah0n6WJfN8jgXFqELmhGpi6fca6eLTekOXRGET%2B7X6gTAxdKej1xqKFXoIlfR1DshehOw5W2QRCFRuxQ6fRGkua4mRDvAxnZCjNWlmIbM9CvRxukZfMVwfZr3a6u3OsHlX%2FirdzG2aCf2icBLm3k83LusCh7z&webInteractiveContentId=184500196010&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/christian-banach-email-newsletters)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [How to Build Awareness and Win Clients with Email Newsletters](https://thesaleswhisperer.com/blog/christian-banach-email-newsletters)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
"" \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/christian-banach-email-newsletters)
[](https://thesaleswhisperer.com/blog/john-warrillow-content-marketing)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [John Warrillow, Create Automatic Customers With Content Marketing](https://thesaleswhisperer.com/blog/john-warrillow-content-marketing)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 11, 2018
Build your company to sell it...because eventually, you will
[Read more](https://thesaleswhisperer.com/blog/john-warrillow-content-marketing)
[](https://thesaleswhisperer.com/blog/convrrt)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Convrrt Is The Easiest Landing Page Builder on The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/convrrt)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 19, 2017
Lead Generation Put On Autopilot Get more leads, referrals, sales, app downloads, ebook sales,...
[Read more](https://thesaleswhisperer.com/blog/convrrt)
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