--- title: How To Overcome Objections In Sales By Pre-Framing description: Great salespeople don't waste time and energy overcoming objections. They use their brain and pre-framing to eliminate them up front. image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/pre-frame-to-eliminate-objections#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # How To Overcome Objections In Sales By Pre-Framing ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/pre-frame-to-eliminate-objections) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/pre-frame-to-eliminate-objections) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/pre-frame-to-eliminate-objections) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/pre-frame-to-eliminate-objections) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/pre-frame-to-eliminate-objections) ## How To Control Every Sales Conversation Today (first written Oct 26, 2019), I had a coaching call with a new real estate agent. She's new to my client's agency, and they are hiring to continue their meteoric growth with the goal of going from #5 in California to #1 and remaining in the top 100 real estate firms in the nation. (And I get to work with them! I love what I do.) Anyway, as I was speaking with this new agent, we were discussing how part of her job is to follow up with new web leads, and sometimes the prospect may be a little **standoffish** or **reluctant** to engage initially. [![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIS3h5tw1Id4AIvssCXrZJl9IfPZSxsZiKxf1dJ9cDu99UjC%2Fi0elHF%2BtHti9CINsylX%2FUqem%2Fhk94vvy0pznXHkdsr27teCYNfSf2sEZ%2FqElXIMd%2BPHBbboj3CiYhUtKAfIf9JRlvNx6CWglzHJFVPTz5BTU8U%2FFeE10jv4slJgvIRsEDeIjiQhaQOlsWzGuXDuh1G7AKme0eJidIYkDw%2B&webInteractiveContentId=184500196010&portalId=443614) While most are rather serious about beginning the home-buying process, many are early in the process and/or have been burned by other agents and other salespeople in general, so they play a little hard to get at first. So I recommended to her that she start the call by thanking the prospect for not only reaching out but also providing their actual phone number. (You can never get in trouble by being polite.) It would sound something like, > Hi, Joe. Thank you so much for requesting more information on the home at 123 Main Street and for providing your real phone number." > >   > > It's so nice to speak to a person with honesty and integrity who values what a licensed Realtor® has to offer. So many people give fake contact information, which only slows us down from being able to help sincere home buyers such as yourself." [![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLL7Iot0fmnAPrp0eCtCCriYS3V6%2FblqqD1aziRKpMUtRG0j93Phm%2BkU1sAT1PvOx9zvcf6bmyrEVyI0yY6plrDgXbMXsb1ysCjyP23T6mDOhehLKrL2pO559q889z9QoK2GRqcJwu66Ue2CD5rK2VlTlYuA2TUss5Vs3An6uum%2FyT3AxRJgSivCOHUmHnJQDgXhozMM5xqP&webInteractiveContentId=178194433547&portalId=443614) What has she just done in three sentences and maybe 20 seconds? - Complimented the prospect - Called him honest - Said he has integrity - Said he values Realtors®. - She called it a home, which is "warm" and "inviting," instead of a "property" or a "house." (Once we pick a house, it becomes our **home**. [NLP practitioners](https://thesaleswhisperer.com/blog/paul-mascetta) might call this future pacing.) - She called him a sincere home buyer (instead of a lying, insincere tire kicker..or is it a "wall-kicker" when you're looking at houses?) This is what's known as [pre-framing](https://thesaleswhisperer.com/blog/oren-klaff-pitch-anything-book-review). This is the frame—the parameters—in which her prospect will now most likely operate.  Remember, your job as a sales professional is to create the **structure** of the sales encounter. It's the prospect's job to provide the **content**. [![Sales Pros Are In Charge of Structure. Prospects Are In Charge of Content.](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Sales_Pros_Are_In_Charge_of_Structure__Prospects_Are_In_Charge_of_Content_.jpg?width=800&name=Sales_Pros_Are_In_Charge_of_Structure__Prospects_Are_In_Charge_of_Content_.jpg)](https://thesaleswhisperer.com/blog/to-make-every-sale-recognize-every-sales-step) (That's a nice way of saying, "You have two ears and one mouth...use them proportionately. You do remember the **[#1 job of a sales professional](https://thesaleswhisperer.com/blog/the-1-job-of-a-sales-professional)**, right?) So write out your questions. Write out your scripts. Role-play these scenarios with your fellow salespeople or your [mastermind group](https://thesaleswhisperer.com/daily).  Because, as we said in both football and the military, the more you bleed in practice, the less you'll bleed in battle. Are you an honest, sincere, integrity-filled reader of this newsletter who values the advice and example I provide? Are you [ready to train in a proven, safe, effective environment](https://thesaleswhisperer.com/daily) to grow your sales?  Now go sell something. [![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLL7Iot0fmnAPrp0eCtCCriYS3V6%2FblqqD1aziRKpMUtRG0j93Phm%2BkU1sAT1PvOx9zvcf6bmyrEVyI0yY6plrDgXbMXsb1ysCjyP23T6mDOhehLKrL2pO559q889z9QoK2GRqcJwu66Ue2CD5rK2VlTlYuA2TUss5Vs3An6uum%2FyT3AxRJgSivCOHUmHnJQDgXhozMM5xqP&webInteractiveContentId=178194433547&portalId=443614) ## Related posts [![The UFC Wins Because You're Weak — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-14990059.jpg?height=200&name=pexels-14990059.jpg)](https://thesaleswhisperer.com/blog/youre-too-weak-to-watch-ufc) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [The UFC Wins Because You're Weak](https://thesaleswhisperer.com/blog/youre-too-weak-to-watch-ufc) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 You're being played. [Read more](https://thesaleswhisperer.com/blog/youre-too-weak-to-watch-ufc) [![Optimism + Open Communication = Opportunity — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-34453906-2.jpg?height=200&name=pexels-34453906-2.jpg)](https://thesaleswhisperer.com/blog/optimism-open-communication-opportunity) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [Optimism + Open Communication = Opportunity](https://thesaleswhisperer.com/blog/optimism-open-communication-opportunity) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Who enjoys being around pessimists? 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The software changed... [Read more](https://thesaleswhisperer.com/blog/ontraport-vs-keap-crm) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-03T15:22:57.371Z", "datePublished" : "2025-06-13T14:36:27.000Z", "headline" : "How To Overcome Objections In Sales By Pre-Framing", "image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/pre-frame-to-eliminate-objections", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```