--- title: "Prospect For Maximum Impact: How to Open a Sales Call" description: Never cold call again? Really? How do you define cold calling? How else will you reach key decision-makers fast? Here's how to prospect for maximum impact. image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-16212660.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/prospect-for-maximum-impact-how-to-open-a-sales-call#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # Prospect For Maximum Impact: How to Open a Sales Call ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/prospect-for-maximum-impact-how-to-open-a-sales-call) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/prospect-for-maximum-impact-how-to-open-a-sales-call) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/prospect-for-maximum-impact-how-to-open-a-sales-call) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/prospect-for-maximum-impact-how-to-open-a-sales-call) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/prospect-for-maximum-impact-how-to-open-a-sales-call) 25,526 views and counting on YouTube. Prospecting over the phone is alive and well in 2023 and beyond. Here's what worked and still works when you are making outbound calls.      See These Related Articles: - **[R.I.P. (The 3 Reasons You Need To Master Sales)](https://thesaleswhisperer.com/blog/r.i.p.-the-3-reasons-you-need-to-master-sales)** - **[Never Cold Call Again](https://thesaleswhisperer.com/blog/never-cold-call-again/)** - [**Jeffrey Gitomer and I discuss "Gold Calling" on The Sales Podcast**](https://thesaleswhisperer.com/blog/gitomer)   [![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLs6Uas%2B8RWeIQO7Rk0fcv3q6Kmh3guBukun25k%2FX%2F1jX0PFDGZPrUWJbGS8X9K0%2FE%2BhqMwg1ooyBOJ6NhzV0eVL4B3Ge7%2F4MZ0veMZIpFJps%2BL9CBMboyYGQd9nt07ywMR5cY54DuAYSNmRRim%2BaFvGa1j7bb15oAKAruDzrMyUXGxfW0vLpQlArYcKVlrgCXq7wdLR%2BXzGEJMzcySB7DY&webInteractiveContentId=184500196010&portalId=443614) Now go sell something, Wes [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## Related posts [![](https://thesaleswhisperer.com/hs-fs/hubfs/Funnies/Lost_Job_at_Pixar_Cinema.jpg?height=200&name=Lost_Job_at_Pixar_Cinema.jpg)](https://thesaleswhisperer.com/blog/you-lost-me-at-hi-how-are-you) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [You lost me at 'Hi, how are you?'](https://thesaleswhisperer.com/blog/you-lost-me-at-hi-how-are-you) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 I’m in a secret sales group. [Read more](https://thesaleswhisperer.com/blog/you-lost-me-at-hi-how-are-you) [![Cold Calling Queen Wendy Weiss on The Sales Podcast — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-13643932.jpg?height=200&name=pexels-13643932.jpg)](https://thesaleswhisperer.com/blog/the-sales-podcast-wendy-weiss-cold-calling-queen) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Cold Calling Queen Wendy Weiss on The Sales Podcast](https://thesaleswhisperer.com/blog/the-sales-podcast-wendy-weiss-cold-calling-queen) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 [Read more](https://thesaleswhisperer.com/blog/the-sales-podcast-wendy-weiss-cold-calling-queen) [![](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Wes_Quotes_-_Do__Become__Have_.jpg?height=200&name=Wes_Quotes_-_Do__Become__Have_.jpg)](https://thesaleswhisperer.com/blog/how-to-master-cold-calling) ## [The Best Cold Calling Strategy For Prospecting In The AI Age](https://thesaleswhisperer.com/blog/how-to-master-cold-calling) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Topics Covered Cold calling is dead Fake objections to cold calling The real issue with cold... 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