---
title: "Qurious Co-Founder Sabrina Atienza Is on The CRM Sushi Podcast #12"
description: Make better decisions faster during sales calls with real time artificial intelligence from Qurious.io. Co-founder and CEO Sabrina Atienza demos how.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-5209238-1.jpg
---
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Jun 13, 2025
# Qurious Co-Founder Sabrina Atienza Is on The CRM Sushi Podcast #12
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Real-Time Voice A.I. To Drive Sales
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/hubspot-Infusionsoft-partner-wes-schaeffer-sales-whisperer/id1214089454?mt=2)***
## What You'll Learn In This Episode of The CRM Sushi Podcast...
- Sabrina Atienza UC Berkeley - physics and computer science and her co-founder is math, electrical engineering, and computer science
- Tried selling this into big-pharma and large enterprise
- She memorized scripts to go door-to-door in high school to raise money
- She learned all she could about sales. Lots of theory and hard to master it and apply it on a live call.
- Deep Learning since maybe 2012 has made AI more practical
- Speech recognition in real-time in 2007 was not possible
- Prospects think there is “no way this will work in real-time.”
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ4DouDFlwYjtplDPQE8NrUwxHmSygYm0LoCYHqdkLa8aBF79O2Y6CfEbcEBR6vPJgmuPKEzSJsFsgeRe8gyANnhIZiDKhoioW9iswhbC7ce1BrRKt1Y10xmqsxjhciugzUxBdJyByE4yN9jrIOxQrtbN3cB5skNOY43pxhCkGXxIcTUIV1jnh0USqM%2FvKekD4OV2KY9ZiU7oq4J9kv%2B%2Fr7&webInteractiveContentId=184500196010&portalId=443614)
- Recommends tight scripts for the first 20 seconds on a cold call.
- Creates “battle cards” for salespeople to reply.
- It takes practice to avoid cognitive overload.
- Module #1: AI listens to the best reps on the team to see how they open, ask high-impact sales questions, qualify, sequence, probes, trial closes, etc. Turn that into Battle Cards.
- Module #2: Real-time listening
- Module #3: Analytics, post-mortem for management
- Refresh content on a weekly basis in the listening to update Play Books rapidly vs. six months to have an outsider manually create this.
- Make real scripts in real-time vs top-down creation and delivery of scripts.
- Create Deck Sits on top of dialer or web conferencing platforms
- She uses Outreach Sits in the browser and detects when a call starts from your computer Detects when the call ends so sales reps don’t even have to click out.
- Full reporting and analytics.
- Shows discounts, rep questions, customer profiles, customer questions, trial closes, next steps Sales teams as small as five reps.
- Quantum Circuit Simulator during a hack-a-thon Qurious.io
- $80/seat/mo + $49/mo/seat for analytics
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ4DouDFlwYjtplDPQE8NrUwxHmSygYm0LoCYHqdkLa8aBF79O2Y6CfEbcEBR6vPJgmuPKEzSJsFsgeRe8gyANnhIZiDKhoioW9iswhbC7ce1BrRKt1Y10xmqsxjhciugzUxBdJyByE4yN9jrIOxQrtbN3cB5skNOY43pxhCkGXxIcTUIV1jnh0USqM%2FvKekD4OV2KY9ZiU7oq4J9kv%2B%2Fr7&webInteractiveContentId=184500196010&portalId=443614)
## [Catch Up on Previous Episodes of The CRM Sushi Podcast Links Mentioned In The CRM Sushi Podcast](https://thesaleswhisperer.com/crm-sushi)
- [Demo Qurious](http://www.qurious.io)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/sempl-marketing-keynote)
## [Wes Schaeffer Keynote Speaker SEMPL Conference](https://thesaleswhisperer.com/blog/sempl-marketing-keynote)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Testimonial From Valerija, Slovenia Marketing Conference Organizer
[Read more](https://thesaleswhisperer.com/blog/sempl-marketing-keynote)
[](https://thesaleswhisperer.com/blog/walter-crosby)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Cigars, Salespeople & Sales Training: Walter Crosby, The Sales Podcast](https://thesaleswhisperer.com/blog/walter-crosby)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Dec 30, 2024
"Mediocrity in your team can drive away top performers." \[ LISTEN NOW ON APPLE PODCASTS \] Listen to...
[Read more](https://thesaleswhisperer.com/blog/walter-crosby)
[](https://thesaleswhisperer.com/blog/how-to-lose-a-sale-by-kanye-west)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [How to Lose a Sale, By Kanye West](https://thesaleswhisperer.com/blog/how-to-lose-a-sale-by-kanye-west)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
How To Lose A Sale, By Kanye West
[Read more](https://thesaleswhisperer.com/blog/how-to-lose-a-sale-by-kanye-west)
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