June 13, 2025

Meet Copywriting Dojo Founder Raf Marabut

By Wes Schaeffer · 1 minute read

Get your copywriting done right with fees that aren't out of sight

Click here to download the episode.

Four years as a direct response copywriter
They are taught English from grade school
4,300 members in his Facebook group for copywriters
Worked for a digital marketing ad agency
The concept of direct response copywriting was new to him. Most were accustomed to writing ads and slogans.
Now he coaches, mentors, and teaches copywriting.
His friend is an attorney and thought he was doing "copy rights!"
Direct response copywriting is all about selling via the written word
You run an ad to a page, and you expect them to buy as soon as they read the page. It's more measurable and convenient for businesses looking to grow sales quickly.
Copywriting is a deep rabbit hole.
Start with templates and frameworks to begin, then break the rules to apply the art once you are familiar with the "rules" to find your own style.
The formulas do work, but as Eugene Schwartz says, "Formulas work once." He's a bit on the advanced side.

Gary Halbert is a great place to start.
- Get Gary's "Boron Letters"
- Listen to Bond Halbert on The Sales Podcast
- David Ogilvy, "Ogilvy On Advertising"
- Dan Kennedy, "Personality In Copy"
- Dan Theriot
Formulas
- AIDA
- PAS
- Viking Velociraptor
  - Verify something the audience has seen or thought
  - Validate the way they feel about it
  - Vantage
  - Share common Values
  - Point out a Villain you help them "stick it to"
Templates
- Sales letters
- 21 Step Perry Belcher
"Knowledge without action is still inaction."
Start writing to get better at writing
- Social media posts
- Emails
- Look for engagement
Look for swipe files
Start small
Understand that rejection is part of business growth

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