---
title: Meet Copywriting Dojo Founder Raf Marabut
description: Raf Marabut lives in The Philippines but teaches English Copywriting to professional salespeople, sales managers, business owners, and entrepreneurs. He has built a huge private group where he helps contractors master sales copywriting and find copywriting jobs in the United States.
image: https://thesaleswhisperer.com/hubfs/Raf%20Marabut%20354%20The%20Sales%20Podcast.jpg
---
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Mar 19, 2019
# Meet Copywriting Dojo Founder Raf Marabut
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Get your copywriting done right with fees that aren't out of sight
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Copywriting Tips](https://thesaleswhisperer.com/daily)you'll learn today on[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Four years as a [direct response copywriter](https://thesaleswhisperer.com/blog/copywriting-101/)
- They are taught English from grade school
- 4,300 members in his Facebook group for copywriters
- Worked for a digital marketing ad agency
- The concept of direct response copywriting was new to him. Most were accustomed to writing ads and slogans.
- Now he coaches, mentors, and teaches copywriting.
- His friend is an attorney and thought he was doing "copy rights!"
- Direct response copywriting is all about selling via the written word
- You run an ad to a page, and you expect them to buy as soon as they read the page. It's more measurable and convenient for businesses looking to grow sales quickly.
- Copywriting is a deep rabbit hole.
- Start with templates and frameworks to begin, then break the rules to apply the art once you are familiar with the "rules" to find your own style.
- The formulas do work, but as Eugene Schwartz says, "Formulas work once." He's a bit on the advanced side.
[](https://thesaleswhisperer.com/blog/copywriting-101)
- Gary Halbert is a great place to start.
- Get Gary's "[Boron Letters](https://amzn.to/2CfVmbb)"
- Listen to [Bond Halbert](https://thesaleswhisperer.com/blog/bond-halbert-copywriting-expert) on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- David Ogilvy, "[Ogilvy On Advertising](https://amzn.to/2TxjLn4)"
- Dan Kennedy, "[Personality In Copy](https://www.charm-offensive.co.uk/ref/63/)"
- Dan Theriot
- Formulas
- AIDA
- PAS
- Viking Velociraptor
- Verify something the audience has seen or thought
- Validate the way they feel about it
- Vantage
- Share common Values
- Point out a Villain you help them "stick it to"
- Templates
- Sales letters
- 21 Step Perry Belcher
- "Knowledge without action is still inaction."
- Start writing to get better at writing
- Social media posts
- Emails
- Look for engagement
- Look for swipe files
- Start small
- Understand that rejection is part of business growth
**Related Articles:**
- Order Wes's new book, "[The Sales Whisperer® Way](https://whisper.spiffy.co/checkout/the-way-book/)"
- Get [private coaching from Wes](https://thesaleswhisperer.com/12-weeks-to-peak) to grow your sales
- [SOAR your sales](https://thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten) with the first guest on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Join the [Copywriting Dojo](https://www.facebook.com/groups/copywritingdojo) free group
- Build your swipe file for inspiration
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/set-yourself-free-better-inbound-marketing)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [Set Yourself Free (With Better Inbound Marketing)](https://thesaleswhisperer.com/blog/set-yourself-free-better-inbound-marketing)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Superior Marketing Will Set Your Business Free In the book of John we are told that the truth will...
[Read more](https://thesaleswhisperer.com/blog/set-yourself-free-better-inbound-marketing)
[](https://thesaleswhisperer.com/blog/copywriting-101)
[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [Copywriting 101](https://thesaleswhisperer.com/blog/copywriting-101)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
(Enjoy these Copywriting 101 tips I provided via The Words of Wes back in the day. You do get The...
[Read more](https://thesaleswhisperer.com/blog/copywriting-101)
[](https://thesaleswhisperer.com/blog/john-carlton-copywriting-legend)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [John Carlton, Copywriting Legend, Entrepreneur, Dude](https://thesaleswhisperer.com/blog/john-carlton-copywriting-legend)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jan 30, 2017
Stop Branding and Ask For The Sale Copywriting Tips you'll learn in The Sales Podcast... How to...
[Read more](https://thesaleswhisperer.com/blog/john-carlton-copywriting-legend)
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