Aug 25, 2014

Rhonda Britten Overcomes Suicide and Shares How To Get On Oprah and Win Emmy Awards

About Today's Guest on The Sales Podcast

Rhonda Britten of "Starting Over" was 14 years old when she witnessed her father shoot her mother and then himself. Her father almost killed her, too, but her mother intervened. She carried the guilt of "could I have done more" for 20 years. After attempting suicide three times and living a life of misery, she realized "nobody is coming to save me...I have to figure this out myself."

Hear how Rhonda turned her misery into her ministry to create a life-changing show, win an Emmy, appear on Oprah, and speak to thousands around the world.

Rubber-Meets-The-Road Sales Tip

Rhonda wants to support people and understand how fear works.
After overcoming her own fear and doubt, she went from a one-person shop holding workshops in her living room to speaking to 2,000 people and making big books.
Her first book led to her first TV show—the first life coach on TV. In the UK, it was “Help Me Rhonda.”
"Starting Over" was looking for a life coach, and she became the first life coach on TV in the US every day for three years, helping women.

Before You Do Anything Else

Fear fills in the blanks when you don't know your next step. Write your sales process down so you always know what comes next.

Write it down before you log in →

"Stretch. Risk. Or Die."
—Rhonda Britten

Got the largest advance for a self-help book from Penguin (over $200,000).
Wants to support people and understand how fear works.
She wanted to expand her message and got on TV. Her inspiration kept her going.
She doesn’t see “no.”
So she got to do new things.
Say yes and figure out how.
Just show up and speak as yourself.

"Sales is the dance between fear and freedom."
—Rhonda Britten

Most people don’t know what their problem is.
She starts her talks with “I bet you don’t talk about fear.” Few talk about that in their everyday lives.
Most say “I’m worried” or “overwhelmed” or “I’m a procrastinator” or “I’m a perfectionist.”
How you describe your life tells her if you’re operating from fear or freedom.
Then people think “I shouldn’t have any fear,” but that’s a lie.

"I shouldn't have fear" is a lie.
—Rhonda Britten

Fear is part of the process of making decisions. It’s part of our makeup and DNA.
“NEVER FEEL FEAR AGAIN!” is hype.
Stretch / Risk / Die.
If you believe you shouldn’t feel fear, that’s a problem.
With no fear you’re not being pushed.
However you describe your fear of “not being good enough” tells you where to address your change and growth.
Fear becomes an ally, but you have to work it and frame it.
Get the right mindset. How do you see the world?
The wheel of fear and the fear of freedom.
Fear is normal and natural, but maintain it, control it, and limit it. Use it as feedback and guidance.
Many fears are inherited.

"Many fears are inherited."
—Rhonda Britten

It is irrelevant why you have a fear. It’s not formed by one event. It’s formed over time. You may have a fear of rejection and think it’s because of the girlfriend who rejected you. If that’s easy for you, fine. But there is more to it than that.
Just do it. There is some truth to that, but many people have heard those clichés and couldn’t just do it. They couldn’t “feel the fear and do it anyway.” They literally feel like they will die if they do it.
We have really one core fear. It’s like a rose bush: the root is the fear that feeds and nurtures and produces different flowers or ways of expressing itself.
All of the manifestations come from the core fear.
When you barrel through without understanding, you’ll hit the wall eventually.
Willpower has its limits.
When you get to rock bottom, you’ve been trying to make do and make it happen, but you’re doing it from a fear perspective. You’ve been in crisis mode for a while, which is really just stress. Stress is just unaware of the fear feeling moving through you. Then you realize your strategies didn’t work, so you have to address the issue, change your mindset and your funnel of processing information, and change them fundamentally.
Sales is the dance between fear and freedom.
When you understand this, you’ll understand how your prospects are acting and what their fears are, so you can shift your dialogue to support them and soothe them to bring about the sale.

"People don't buy because of fear."
—Rhonda Britten

People don’t buy because of fear.
Money and time issues are all based on fear.
It’s tricky. Insidious. It takes everything you know and uses it against you.
Mastering fear is Rhonda Britten's specialty. Buy her books and get her free videos below.

"Freedom never tells you the results you’re going to get. Fear fills it in."
—Rhonda Britten

Have your coaches and trainers lived it?
An intellectual approach cannot change a visceral problem.
Your coaches must embody their lessons.
Everything you’ve done to this point is fodder for your future, for your mission, for your evolution of your vision of your life.
Her 20 years of waitressing helped her learn how to read people.
God gave you free will. You have to make the decision to improve and change and grow.