---
title: From The NFL to Writing Oh So Well, Meet Rick Elmore
description: Rick Elmore on The Sales Podcast with Wes Schaeffer, The Sales Whisperer® 
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Rick_Elmore_sales_podcast_620.png
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Jun 10, 2023

# From The NFL to Writing Oh So Well, Meet Rick Elmore

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## The power of timely, relevant, consistent outbound marketing

***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/7fxufoCySHcjGDNCJSyLhd?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

## [Professional Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- No background in his business.
- Didn't come from money.
- Athlete in his younger days.
- School was not easy for him.
- Drive, want, and work ethic helped him succeed.
- Played three years in the NFL.

---

Related episodes and posts

- [Control every sale with The Sales Agenda](https://thesaleswhisperer.com/joy-stress)
- [The Sales Whisperer® Way](https://whisper.spiffy.co/checkout/the-way-book)

---

- Athletes don't appreciate how well they are prepared for the business world.
- You can reinvent yourself.
- Success is often hard.
- Life is a team sport.
- Got into medical device sales.
- He knew nothing about sales, marketing, etc.
- He asked a lot of dumb questions.

 

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLK2ixXiHDD1sVI7yx0pduF5yH4DRFXXw8JXF3JO4G5W9cLpVdVR%2F3197NqfdPPLgPvZMs9Q3lLmSxrZLZq%2B33exVsXvogfvNFL8AUNQyVW%2B6JY1iyYVJ2FYlWJ%2Bm%2FSYfc9yKaXSlkYTx8acEwJ3mJANGpwDakFAxGniw8dMOuQezQ38f8Eax3lzimVkHWJjYajSHhToIY%2Fn&webInteractiveContentId=178194433547&portalId=443614)

- Rookie of the Year at Stryker.
- There are no dumb questions.

> Work for the job you want."

- Just put in the effort.
- He's an introvert.
- His clients—doctors—wanted to have four-hour dinners, eating, drinking, and talking.
- It wore him out.
- His managers were always traveling and divorced.
- Got his MBA.
- Felt stuck.
- A year into his MBA, his marketing professor was going over statistics of what worked, and it was hand-written notes.
- It was obvious, "But who has the time to write a bunch of notes?"
- He has no experience in robotics, no funding, no nothing.
- He built his own handwriting robot, engine, and technology.
- All self-funded.
- Started with a $10,000, 0% interest rate credit card.
- Bought a cheap pen plotter, but it wasn't high quality.
- Uses machine learning to learn how you write.
- Took almost four years to get to the point where "I wasn't losing sleep every night."
- The barrier to entry is in the millions.
- His platform helps you integrate and automate.
- Timely, consistent, relevant communication is key.
- We're all too busy.
- You have to let go of some responsibilities.
- Get out of the day-to-day grind.
- He never knew about VAs until he got into this.
- A VA could've saved him 10 hours a week as a sales rep.
- The early pen plotters were bad...quality...belt-driven...out of calibration.
- He built a $300 website.
- Ignorance is bliss...he had no idea how much this would cost.
- He cold-called and networked and did solution selling.
- Become an efficient, creative, resourceful problem solver.
- Had production issues...there were no paper feeds.
- Others use third-party plugins, so they have no native tools or machine learning.
- Fortune 500 companies need real technology.
- After losing these big orders, he had to dig in.
- "If I build it, they will come."
- He created a great product after many years.
- You have to want to win as much as you want to breathe.
- Test. Test. Test...before you shoot your shot.
- Worked 24/7.
- His machines were quoted at 4-6 months, and it took over three years.
- Open API + Zapier and some online automations + some white label options.
- Lots of real estate people and politicians can just upload a list and let them run.
- Uses blue ink by default.
- People have lost the ability to think.
- It will soon farm zip codes and pull lists for you.
- Property Radar to Zapier for real estate.
- The tools are prebuilt to solve the problem.

 

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI69BaiOCcVgJ3IGL%2F9kjTfx9K6Oyom6pz1NMZiECL45QGsBj5Ht5f9RQqaktm3mxU9c45HbrowT0FmlpCPEOix%2FD7Lb0ZcKjWInhNvOctBhkvc9BuwPoPB1NvMGEk07F1xEQjaOj3PktTmgtZIWnr750Y0EMWM0SnEMZJxLWnF7%2B99%2BcuSjaWs0UJaV1sUNOGp31F8Nq1sk8yLyxc2vobn&webInteractiveContentId=184500196010&portalId=443614)

 

## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast

- [Need a sales keynote? I’m Wes Schaeffer, The Sales Whisperer®. Start here.](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Book the Fit Call for 12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.

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**PODCAST INFO:**

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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![Cigars, Salespeople & Sales Training: Walter Crosby, The Sales Podcast | The Sales Podcast with Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/LinkedIn-Expert-Melonie-Dodaro-On-The-Sales-Podcast-Session-62-small.jpg?height=200&name=LinkedIn-Expert-Melonie-Dodaro-On-The-Sales-Podcast-Session-62-small.jpg)](https://thesaleswhisperer.com/blog/walter-crosby)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Cigars, Salespeople & Sales Training: Walter Crosby, The Sales Podcast](https://thesaleswhisperer.com/blog/walter-crosby)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Dec 30, 2024

"Mediocrity in your team can drive away top performers." \[ LISTEN NOW ON APPLE PODCASTS \] Listen to...

[Read more](https://thesaleswhisperer.com/blog/walter-crosby)

[![How to stand out in a noisy world, Roy Raanani — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-13922578.jpg?height=200&name=pexels-13922578.jpg)](https://thesaleswhisperer.com/blog/roy-raanani)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [How to stand out in a noisy world, Roy Raanani](https://thesaleswhisperer.com/blog/roy-raanani)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Jun 13, 2025

Don't let another conversation disappear into thin air Click here to download the episode.

[Read more](https://thesaleswhisperer.com/blog/roy-raanani)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Assemble Your Best Sales Team With Founder Matt Green](https://thesaleswhisperer.com/blog/matt-green)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 May 23, 2023

Move beyond sales methodologies to become effective at sales \[ LISTEN NOW ON APPLE PODCASTS \]

[Read more](https://thesaleswhisperer.com/blog/matt-green)

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