--- title: "Rick Mulready: How Big Companies Do Social Media" description: Look inside the social media marketing strategy of big companies with Rick Mulready and apply their secrets to achieve entrepreneurial sales success. image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-20716646.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/rick-mulready-social-media-marketing#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Apr 04, 2014 # Rick Mulready: How Big Companies Do Social Media ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/rick-mulready-social-media-marketing) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/rick-mulready-social-media-marketing) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/rick-mulready-social-media-marketing) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/rick-mulready-social-media-marketing) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/rick-mulready-social-media-marketing)   ## About [Social Media Marketing](https://thesaleswhisperer.com/blog/7-reasons-social-media-marketing-experts-are-broke) Expert Rick Mulready Rick runs **"The Inside Social Media Podcast!"** It's the show where you’ll learn secrets, insights, and strategies from heads of social media from the most successful brands in the world. And how you can grow your own business by modeling their success with little to no budget. ## Social Media Marketing Tip ### Focus on where your audience is. - Focus on one to a few platforms. - Business owners are overwhelmed, but you don’t have to be everywhere. - You really should customize your content for each social media platform. Don't just create one post and blast it out with an aggregator. ### How to figure out where your audience is... - Ask. Survey them. - Google Alerts and Mention.net. All have good search features so you can listen and then insert yourself. - Be a human being online. Be sociable. - Have a page and a profile on Facebook but be personal on your business page. - Website custom audience. It’s a form of retargeting. The reach of free Fan Pages is going down, so you will have to pay to play on Facebook. - Just jump in and start learning. You control your budget. - If you need to sell, you need to [leverage email marketing](https://thesaleswhisperer.com/blog/how-not-to-do-email-marketing-shannon) with social media. - It’s harder to sell outright on Facebook. #### Books Rick Recommends - [Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World](http://amzn.to/1boPPXV) - Gary Vaynerchuk - [The Success Principles(TM): How to Get from Where You Are to Where You Want to Be](http://amzn.to/1s9j6Sr) - Jack Canfield #### Links Mentioned - Check out The Facebook Advantage - [Visit Rick Mulready's home on the web](https://rickmulready.com/)   ## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast - [Apollo](https://apollo.grsm.io/whisper): Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo **PODCAST INFO:** - Podcast website: [https://open.spotify.com/show/50j6rJ83PSXvNpLEa8pCnd?si=fa035874b8a14d1e](https://thesaleswhisperer.com/podcast) - Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL) - Spotify: [https://spoti.fi/2nEwCF8](https://open.spotify.com/show/3rOqeGLXnniKOcCj5ZyftX) - YouTube: [https://www.youtube.com/@TheSalesWhispererWes](https://www.youtube.com/@TheSalesWhispererWes) **SUPPORT & CONNECT:** Check out the sponsors above; it’s the best way to support this podcast - Twitter: [https://x.com/fixerwes](https://x.com/fixerwes) - Instagram: [https://www.instagram.com/fixerwes](https://www.instagram.com/fixerwes) - LinkedIn: [https://www.linkedin.com/in/thesaleswhisperer/](https://www.linkedin.com/in/thesaleswhisperer/) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## Related posts [![Adam Houlahan: Use This Social Media Marketing Strategy to Grow Sales — AI-powered sales insights from Wes Schaeffer, The Sal](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-15635241.jpg?height=200&name=pexels-15635241.jpg)](https://thesaleswhisperer.com/blog/adam-houlahan) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Adam Houlahan: Use This Social Media Marketing Strategy to Grow Sales](https://thesaleswhisperer.com/blog/adam-houlahan) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Sep 22, 2014 About Today's Guest on The Sales Podcast Adam Houlahan proves that you can be "not that social" and... [Read more](https://thesaleswhisperer.com/blog/adam-houlahan) [![Meet Video Marketing Expert Ian Garlic On The Sales Podcast](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/The_Sales_Podcast_Ian_Garlic_180.png?height=200&name=The_Sales_Podcast_Ian_Garlic_180.png)](https://thesaleswhisperer.com/blog/ian-garlic-inbound-marketing-video-storytelling-180) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Meet Video Marketing Expert Ian Garlic On The Sales Podcast](https://thesaleswhisperer.com/blog/ian-garlic-inbound-marketing-video-storytelling-180) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Mar 08, 2016 Develop Your Inbound Sales and Marketing Tao Video Marketing Tips you'll learn in this episode of... [Read more](https://thesaleswhisperer.com/blog/ian-garlic-inbound-marketing-video-storytelling-180) [![](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/Martin_Shervington_on_The_Sales_Podcast_210.jpg?height=200&name=Martin_Shervington_on_The_Sales_Podcast_210.jpg)](https://thesaleswhisperer.com/blog/martin-shervington-google-small-business-advistor) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Martin Shervington: The Official Google Small Business Advisor](https://thesaleswhisperer.com/blog/martin-shervington-google-small-business-advistor) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Sep 06, 2016 Get tactical and strategic with Google, Facebook, YouTube, and more to grow your sales. Sales... [Read more](https://thesaleswhisperer.com/blog/martin-shervington-google-small-business-advistor) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-03T07:29:50.624Z", "datePublished" : "2014-04-04T12:00:00.000Z", "headline" : "Rick Mulready: How Big Companies Do Social Media", "image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-20716646.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/rick-mulready-social-media-marketing", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```