---
title: Follow This Proven Method To Make More Money Online, With Rob Ristagno
description: Rob Ristagno is a self-proclaimed nerd who uses data to help his clients sell more online. Hear his proven steps on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg
---
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Aug 08, 2020
# Follow This Proven Method To Make More Money Online, With Rob Ristagno
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Start by winging it then measure and adjust
**.**
---
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- The official nerd on this interview
- Use data to make better sales
- Start by winging it
- Don't get lost and buried in the data
- Track what you're doing
- Adjust accordingly
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJQzKF%2FjZR0DSnKH1U842VGlYRvVx1HMteZdJzDhAYJYq7H7sUCyIsFwCIqP97aKso9DM61vD77dIf%2BkNM1aAx31S6bRwyuP3jt6TvmlvcZjIxhSjw63B472l05mhupheC4dWvHCI%2BOjXvrAJ1usVJ%2BzLF%2BjiFOhk1u9F9zZgAUVLmuGfZxsrHAHeYU1eDZ6XDe1H%2FCG3Y2&webInteractiveContentId=178194433547&portalId=443614)
- Segment your market to see who the good and bad prospects are
> What can be measured can be improved."
- Whales vs. barnacles
- Enthusiastic and engaged customers is how he defines whales
- It's 6-7x easier and more profitable to keep a client and upsell them
- Make sure the client is on board with the transition to a support rep
- Have the original salesperson maintain an informal relationship once they are on board
- The salesperson owns the relationship
- Delivery should be a different team but they should be tied at the hip
- Do we hunker down for the next year or get after it?
- Inertia is tough so bring in fresh eyes for new ideas
- Community and convenience
- Access to experts, features, products, etc.
- Home brewing example
- Show, not tell, how great your product is
- Free trial
- Free version with upgrade for better features
- Get some commitment from your customers
- Maybe test dynamic paywall rules
- Find the data and make smart decisions
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Get your free growth assessment at [Sterling Woods](https://sterlingwoods.com)
- Get his book, "[A Member is Worth A Thousand Visitors: A Proven Method for Making More Money Online](https://amzn.to/32b9QXC)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/zvi-guterman)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Zvi Guterman: How to Make High Dollar Sales Easy](https://thesaleswhisperer.com/blog/zvi-guterman)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
How to launch and monetize you idea fast and grow sales predictably .
[Read more](https://thesaleswhisperer.com/blog/zvi-guterman)
[](https://thesaleswhisperer.com/blog/butch-bellah-sales-training)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Butch Bellah: How To Hire Better Salespeople and Make More Sales](https://thesaleswhisperer.com/blog/butch-bellah-sales-training)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 08, 2015
Sales Hiring Tips you'll learn in this episode of The Sales Podcast... How to hire great...
[Read more](https://thesaleswhisperer.com/blog/butch-bellah-sales-training)
[](https://thesaleswhisperer.com/blog/nigel-green)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Harvest More Sales Revenue With Sales Management Expert Nigel Green](https://thesaleswhisperer.com/blog/nigel-green)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Mar 16, 2020
"Time in" dilutes "awareness of." Click here to download the episode.
[Read more](https://thesaleswhisperer.com/blog/nigel-green)
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