---
title: Trial Attorney Turned Persuasion Trainer, Robbie Crabtree
description: Robbie Crabtree tried 102 cases. Now he teaches sales experts how to speak and persuade to grow their sales. Hear how on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/robbie_crabtree_the_sales_podcast_525.png
---
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Aug 30, 2021
# Trial Attorney Turned Persuasion Trainer, Robbie Crabtree
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Speak, Sell, and Persuade As Your Life Depended On It
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Persuasion Tips](https://thesaleswhisperer.com/)you'll learn today on **[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)**...
- Learn to be [persuasive](https://thesaleswhisperer.com/blog/lee-hartley-carter) and make every sale from a trial lawyer
- Facts, evidence, logic, and reason are not enough to move people
- Game theory
- [Persuasive](https://thesaleswhisperer.com/blog/dave-lakhani/) techniques
- "Why was I wrong?"
- How to dig in and do a deep dive into yourself to find your weaknesses
- [Persuasion](https://thesaleswhisperer.com/blog/susan-weinschenk) vs. Manipulation
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJZAf1RlDKgY1YVUAMRnvGZWTzQxIuEP9dLqJ0g1OjAllFLlMLmj%2BcaWfe%2Bgp8LO7tQSYPzXsRQcRj4TF8NsjjilvLLWGLgXN%2FVKk4VNpRqMNSbx%2FeucxzDC2G4%2BsgBgBT6Mwom7z%2FbtIuYEJhhWRpa2BlG6Zu6DjoLzAz8EE9u2yVe0fyc6kZDXDuB0ksXYX%2BR8fUPKqWA1LI%3D&webInteractiveContentId=184981315418&portalId=443614)
- Do you need to be a showman?
- Took probably 10 cases to really learn how to use [emotion](https://thesaleswhisperer.com/blog/daily-discipline-done-diligently-determines-destiny) to win a case
- It's a "1-2 punch" to use facts and emotions together
- By 20 cases he was a master
- You have to get in and mix it up
- Step into the arena
- It's the heat of battle that solidifies your learning
> Get comfortable being uncomfortable."
- You refine through the time in the arena
- Test your ideas
- [Practice your pitches](https://thesaleswhisperer.com/blog/tom-hopkins/)
- Have someone review your work and help you tweak it
- Pick one person in the audience and look at them and really go deep into your connection with them
- Find someone fairly warm to you already in a big room
- Take that friendly face to make eye contact
- What are the outcomes/directions this call can go?
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJX%2BKR9uxAx%2F5xxfM2c9qVIJSymGnvCqCXyCqBuFEw%2B5t8OPmCI1sbf0CnhtuWWaXTgR%2BRRXDF49ox1IvM4WaYCSQvJzUGm7w21rC6xF%2FxZ10PJEWpzKfnFDcqttneEmKhBYW2I1aKJKsJANXaXVMem0PY2YhDYXc%2FFyLz2j0GZW86pock1yNwwKnutxg%2BS2a5jRhNsfwtL&webInteractiveContentId=178194433547&portalId=443614)
- Get that person to do what you want everyone to do
- That one person will validate your effort
- He tends to stay away from the grumpy member in the audience
- Do your research so you know who makes the decisions so you know where to focus your energy
- Look for cues
- Who is paying the most attention? They might be your advocate.
- He looked to convince one person 100% of the way on the murder trial
- Nodding, leaning in, etc.
- [Make them laugh](https://thesaleswhisperer.com/blog/why-sales-humor-ruins-the-sale)
- Connect with them
- Make them cry if the situation calls for it
- Turn your camera on and go
- Find a [mastermind group](https://thesaleswhisperer.com/joy-stress)
- Create a mastermind group
- Join Toastmasters
- Go live on YouTube, Instagram, Facebook...get practice!
- Winging it versus scripting your session
- Outlines and frameworks with "buckets"
- Read the room
- Keep your language and sentence structure simple to create flow and make it easy for our audience to follow along and connect
- Seek to have your message land vs. coming across as "eloquent"
- Embrace the pressure
- You're not talking to a camera, you're talking to a person
- Be prepared but not robotic
- People are using the word "authentic" in an in-authentic way
- It's a shield not to improve
- It's a shield to not grow
- Geared towards good to great speakers and sales leaders
- Persuasion vs. Manipulation vs. Coercion
- Slides can help your audience remember
- Extemporaneous speaking vs. rehearsed, which is most impactful.
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Follow him on [Twitter](https://twitter.com/robbiecrab)
- Follow Robbie Crabtree on [Instagram](https://www.instagram.com/therobbiecrab/)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/crazy-clients-are-your-own-fault)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [How To Handle Crazy Clients | The Benefit of Professional Sales Training](https://thesaleswhisperer.com/blog/crazy-clients-are-your-own-fault)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Crazy clients are your own fault.
[Read more](https://thesaleswhisperer.com/blog/crazy-clients-are-your-own-fault)
[](https://thesaleswhisperer.com/blog/ben-gay)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Sales Coach to Zig Ziglar, Trained by Napoleon Hill! Ben Gay, III](https://thesaleswhisperer.com/blog/ben-gay)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Feb 11, 2022
From $100/week to $40k/mo \[ LISTEN NOW ON APPLE PODCASTS \] Part 1
[Read more](https://thesaleswhisperer.com/blog/ben-gay)
[](https://thesaleswhisperer.com/blog/todd-caponi-2)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [The Transparent Sales Leader, With Todd Caponi](https://thesaleswhisperer.com/blog/todd-caponi-2)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 08, 2022
"Leading effective sales teams in a digital world." \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/todd-caponi-2)
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