---
title: Don't K.I.D. Yourself. Meet Sales Systems Expert, Rod Santomassimo
description: Knowing isn't doing, which is why Rod Santomassimo wrote the book 'Knowing Isn't Doing.' Hear how to grow your sales with great sales systems.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-7876971.jpg
---
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[Get The Daily](https://thesaleswhisperer.com/daily)
Mar 26, 2020
# Don't K.I.D. Yourself. Meet Sales Systems Expert, Rod Santomassimo
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Knowing Isn't Doing. Don't K.I.D. Yourself.
**.**
---
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Why, regardless of the size of your company, you need to always have the mindset of being the CEO.
- 7-Step Sales Playbook that will show you how to consistently find and win more high-quality opportunities
- 3-Tiered Personal Marketing Plan that will allow you to differentiate yourself and ensure you remain top-of-mind with key market influencers
- 4-Part Blueprint for Navigating Opportunities in your pipeline and moving them to close
- 3-Key Elements of a Revenue-Focused Operations Plan affording you to work less while continuing to create consistent cash flow
- Definitive, Proven Plan for leveraging your talents and enhancing your personal value, along with building your own team on a budget
- Doing is knowing
- Small hinges swing big doors
- Attitude is not everything
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLINqGiTcY907pGcedaWPyc89yAyw%2BEk96qVpIl0K43E5XB%2BZ5%2F4f8Z10eE7WmyyI4dFyCxzphGz%2FSS1Almz8%2Fo%2F89KV0mYv%2BR0naIYdVgu6p94F48vzfG4q82QE8mPQz66kmoUxuViFlIfX5yg6jvwmd5E%2BQvOW%2FmWHS%2BoeMbZ8UxsQnVjoToYOevIts36Bir1AF7RDfvaW&webInteractiveContentId=178194433547&portalId=443614)
- What is the CEO Mindset
- How and why to run your business as a business instead of a hobby
- Learn how to outsource
- Tim Ferriss,
- "[The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich](https://amzn.to/2NkhWF2)"
- "[Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers](https://amzn.to/2QPpC49)"
> If you don't have an admin, you are one." ~Jack Daily
- - Get Jack's book, "[Hyper Sales Growth: Street-Proven Systems & Processes. How to Grow Quickly & Profitably](https://amzn.to/36SeVU6)."
- Believe in what you do
- Invest in yourself
- Just because you're better at it, doesn't mean you'll get wealthy
- How to outsource
- Live in a world of abundance
> It's never the who, it's the how." ~ [Dan Sullivan](https://amzn.to/2R9cdTG)
- Peter or Paula Plateau
- Community proof, social proof, data proof ~[Robert Cialdini](https://amzn.to/2FIKlAy)
- Why give away your best stuff up front for free?
- What is the Presence Pyramid
- Personal
- Physical
- Digital
- How to use the Massimo Matrix to create content and connect with anyone
- Your first is your worst. Get started.
- 2008 started on his own during the Great Recession
- Just hit send
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Get Rod's books
- "[Brokers Who Dominate 8 Traits of Top Producers by Rod Santomassimo (2011) Hardcover](https://amzn.to/2FLoY1B)"
- "[Commercial Real Estate Teams Built to Dominate](https://amzn.to/2QPvHh5)"
- "[Knowing Isn't Doing](http://knowingisntdoing.com/)"
- Visit [Rod's home on the web](https://massimo-group.com/)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/the-sales-whisperer-way-chapter-2)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [The Sales Whisperer® Way' Chapter 2: What Is Your Belief System?](https://thesaleswhisperer.com/blog/the-sales-whisperer-way-chapter-2)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
I Believe .
[Read more](https://thesaleswhisperer.com/blog/the-sales-whisperer-way-chapter-2)
[](https://thesaleswhisperer.com/blog/sanjit-singh)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Sell Smart to Sell Big With Sanjit Singh](https://thesaleswhisperer.com/blog/sanjit-singh)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 15, 2020
Know your internal and external personas to grow sales .
[Read more](https://thesaleswhisperer.com/blog/sanjit-singh)
[](https://thesaleswhisperer.com/blog/seo-expert-tips-danny-star)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [SEO Expert Danny Star On How To Do SEO Right](https://thesaleswhisperer.com/blog/seo-expert-tips-danny-star)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 30, 2015
Sales Tips you'll learn in this episode ofThe Sales Podcast... How to follow the rules Google has...
[Read more](https://thesaleswhisperer.com/blog/seo-expert-tips-danny-star)
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