---
title: "Rox vs. HANK: A Sales AI Agent or a Boss for Your Whole Business?"
description: "Rox vs. HANK, compared fairly by The Sales Whisperer®: who does the work, who checks it, who owns it, what it costs, and which one guarantees it."
image: https://thesaleswhisperer.com/hubfs/tsw-vs-rox-og.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Oct 14, 2026

# Rox vs. HANK: A Sales AI Agent or a Boss for Your Whole Business?

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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*Prices and features checked on rox.com on October 13, 2026. Prices change. Check their site before you buy anything.*

I've sold since 1994. I've sold for a living since 1994. I've used Salesforce since 2004. I've watched a lot of shiny tools come and go.

Rox is not one of the flimsy ones. So let me be fair to it first.

## What Rox does well

Rox is an AI agent built for salespeople. It researches your accounts, watches them for changes, and finds contacts for you.

It ships with paid data built in. Their pricing page shows a whole row of data-provider logos. You don't have to buy those feeds yourself.

In November 2024, GV announced Rox had raised $50 million from GV, Sequoia, and General Catalyst. That's serious money, and it shows in the product.

If you run a sales team that lives inside a CRM all day, Rox deserves a look.

## What Rox costs

- **Individual:** $100 a month for 10,000 agent actions.
- **Teams:** $255 a month for 15,000 agent actions. CRM sync and writeback start here.
- **Enterprise:** contact them.

Here's the part to read twice. Their own FAQ says unused agent actions do not roll over.

So every month you start over. And the always-on features use actions too. That's meter-watching—checking the gas gauge when you should be driving.

## Who does the work?

With Rox, you do. You run the agent. You point it at accounts, read what it finds, and decide what to do next.

With HANK, we install him on a 90-minute call. Then HANK runs the work you hand him.

## Who checks the work?

This is the question I care about most.

Most AI tools hand you output and walk away. You become the quality inspector. If you're busy, mistakes go out the door with your name on them.

HANK inspects his own work before anything goes out. That's the whole reason he exists. Michael Blum built him with a check layer that runs before output ships.

## Who owns it?

Rox is software you rent. Stop paying, and it's gone.

HANK lives in files on your own Drive. You own them.

## How wide is the job?

Rox is a sales tool. A very good one.

HANK works across the business: follow-up, proposals, blog posts, social posts, inbox triage, invoice reminders, SOPs, and weekly reports. Sales is one lane of many.

## What Rox does that HANK doesn't

I promised fair, so here it is.

- **Bundled data.** Rox comes with paid data feeds. HANK needs your own data subscriptions for heavy contact research.
- **Live monitoring at scale.** Rox watches accounts all the time. HANK runs scheduled sweeps—daily or weekly—not live monitoring.

If those two things are your whole job, Rox may be the better fit. Go with it, and I'll shake your hand.

## Side by side

|  | Rox | HANK |
| --- | --- | --- |
| Who does the work | You run the agent | We install it. HANK runs it. |
| Who checks the work | You | HANK inspects before anything goes out |
| Pricing | $100 to $255 a month; unused actions don't roll over | $1,000 once + your own Claude plan |
| Who owns it | Rented | Files on your own Drive |
| Scope | Sales research and account monitoring | Sales, marketing, operations, and money chores |
| Guarantee | Free to start | The 90-Minute Promise |

## More HANK comparisons

- [Viktor AI vs. HANK](https://thesaleswhisperer.com/blog/viktor-ai-vs-hank): an AI coworker in Slack or an AI boss you own
- [Marblism vs. HANK](https://thesaleswhisperer.com/blog/marblism-vs-hank): a $24 AI crew or one AI boss
- [150 AI Employees vs. One HANK](https://thesaleswhisperer.com/blog/150-ai-employees-vs-hank): who manages the bots
- [Every AI tool compared](https://thesaleswhisperer.com/ai-compared): AI employees, sales agents, courses, and installers in one place

## The 90-Minute Promise

Give me 90 minutes. I'll inspect your tools, map the gap between where you are and where you want to be, and install HANK on that same call to start closing it.

If he isn't making your life easier by the time we hang up, you get your money back, you keep HANK, and Michael and I still support you for 30 days.

[**See how HANK works and claim your Gap Inspection.**](https://thesaleswhisperer.com/hank)

*Sources: rox.com/pricing (checked October 13, 2026); gv.com/news/rox-ai-sales (November 19, 2024).*

[Artificial Intelligence](https://thesaleswhisperer.com/blog/topic/artificial-intelligence), [evaluating AI vendors](https://thesaleswhisperer.com/blog/topic/evaluating-ai-vendors)

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