---
title: The Next Phase of Marketing With Ryan Cote
description: Ryan Cote is a third generation owner of a direct mail + digital marketing agency who shares his insight on how to market and scale today.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/The%20Next%20Phase%20of%20Marketing%20With%20Ryan%20Cote.jpg
---
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Jun 28, 2019
# The Next Phase of Marketing With Ryan Cote
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Commit to Multiple Mailings To Grow
**.**
---
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Check your ego at the door
- Hire for fit
- Direct mail is not dead
- Columbia House and AOL CDs
- No more spray and pray
- Start with big post cards
- Commit to multiple mailings
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIJ6zKlRo48Q8Ogh0gqBeVzk6bADmMs4u2BAKf1GfHrxeEKS3c%2F133l9360MqgDTArNlzpxZ%2B%2B77dnkKcavc5eS6N9mEIQhMhf02ZJWXCnGvGw1NpeZs2iS0nE45vchapuQgBLVrql5xwr6WyMs8agf65xBUXO96AXyBy0pUuEKZWMTlKIRFO9JmmRHLYBHnoWD99RkCUI1&webInteractiveContentId=178194433547&portalId=443614)
- Create a healthy client relationship
- Think long term
- Have case studies to win over uneducated prospects
- Eliminate silos
- Who is the owner of the account to grow sales?
- Multi-media, multi-step marketing is key
- Don't rely on one channel
- Influencer outreach
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Visit his [home on the web](https://www.ballantine.com)
- [Clarity.fm](https://clarity.fm) is a place for finding experts on different topics
- Get your [free website analysis](https://www.ballantine.com/wes/) with Craig only for listeners of [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Connect with [Ryan Cote on LinkedIn](https://www.linkedin.com/in/ryan-cote-7674381)
**[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIxZaA34pZRrUMkQvuaOiN8oI1%2FyuoShzM6Py3FNolMw1nrgGOwi%2FD0DjM31Jj%2BkpjIfbwmUH%2BMdfaQVne4UNDWShSY2qvFR2HG581YKZ79DuY4Nj%2BeNqfj84AZAt7W7PNicxFS4fc%2BmWlfjAv6NTO5%2FmGW17Bj7UqtiTRS%2FkaC7CRyVC5ueGqsCZ%2Bi8Sb0FC79ur8P5EccoURXtg1GcLkJBKzW&webInteractiveContentId=125028529934&portalId=443614)**
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/why-you-need-to-bring-the-heat)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [Why You Need To Bring The Heat](https://thesaleswhisperer.com/blog/why-you-need-to-bring-the-heat)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Please excuse my delay in writing today. I was knee-deep (head-first) in making a not-too-minor...
[Read more](https://thesaleswhisperer.com/blog/why-you-need-to-bring-the-heat)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Fill Your Business By Doing One Thing Well (Like This BJJ/MMA Guy)](https://thesaleswhisperer.com/blog/matt-welch-chiropractor-marketing-expert)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
[Read more](https://thesaleswhisperer.com/blog/matt-welch-chiropractor-marketing-expert)
[](https://thesaleswhisperer.com/blog/jake-jorgovan)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Add Humanity to Your Digital Marketing With Jake Jorgovan](https://thesaleswhisperer.com/blog/jake-jorgovan)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Apr 24, 2020
There are always riches in niches .
[Read more](https://thesaleswhisperer.com/blog/jake-jorgovan)
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