The Sales Podcast

The Next Phase of Marketing With Ryan Cote

Ryan Cote is a third generation owner of a direct mail + digital marketing agency who shares his insight on how to market and scale today.

Hosted by Wes Schaeffer · The Sales Whisperer®

Commit to Multiple Mailings To Grow

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Sales Tips you'll learn today on The Sales Podcast...

Check your ego at the door
Hire for fit
Direct mail is not dead
Columbia House and AOL CDs
No more spray and pray
Start with big post cards
Commit to multiple mailings

Create a healthy client relationship
Think long term
Have case studies to win over uneducated prospects
Eliminate silos
Who is the owner of the account to grow sales?
Multi-media, multi-step marketing is key
Don't rely on one channel
Influencer outreach

Links Mentioned In The Sales Podcast

Visit his home on the web
Clarity.fm is a place for finding experts on different topics
Get your free website analysis with Craig only for listeners of The Sales Podcast
Connect with Ryan Cote on LinkedIn

About Your Host

Wes Schaeffer — The Sales Whisperer®

Host, The Sales Podcast

Sales trainer, HubSpot expert, and host of The Sales Podcast. Wes interviews the world's top sales professionals, marketers, and entrepreneurs—unscripted and without a filter—to give you tools you can put to work on your next call.

Connect With Wes Schaeffer

Follow The Sales Whisperer® for daily insights on sales, marketing, and building a business that doesn't depend on luck.