---
title: Create Intentional Influence With Rylee Meek
description: You can and should create influence intentionally, and Rylee Meek, founder of Social Dynamic Selling, shares how to do that on The Sales Podcast.
image: https://thesaleswhisperer.com/hubfs/Lance%20Tyson%20The%20Sales%20Podcast%20Wes%20Schaeffer.jpg
---
[Skip to content](https://thesaleswhisperer.com/blog/rylee-meek#main-content)
[](https://www.thesaleswhisperer.com/)
- Work With Me
Show submenu for Work With Me
- [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
- [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
- [HANK The AI](https://thesaleswhisperer.com/hank)
- [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
- [Start](https://thesaleswhisperer.com/start)
- [Blog](https://thesaleswhisperer.com/blog)
- [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
Show submenu for Podcast
- [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
Open main navigation
Close main navigation
- Work With Me
Show submenu for Work With Me
- [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
- [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
- [HANK The AI](https://thesaleswhisperer.com/hank)
- [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
- [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
- [Start](https://thesaleswhisperer.com/start)
- [Blog](https://thesaleswhisperer.com/blog)
- [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
Show submenu for Podcast
- [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
- [Get The Daily](https://thesaleswhisperer.com/daily)
[Get The Daily](https://thesaleswhisperer.com/daily)
Jun 09, 2022
# Create Intentional Influence With Rylee Meek
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/rylee-meek) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/rylee-meek) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/rylee-meek) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/rylee-meek) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/rylee-meek)
## Help people buy what they really need, not just what they think they want
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Professional Sales Tips](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- We have a [love/hate with social media](https://thesaleswhisperer.com/blog/7-reasons-social-media-marketing-experts-are-broke)
- What is social dynamic selling?
- He sells seminars
- Over a decade
- Lots of [direct mail](https://thesaleswhisperer.com/blog/send-print-on-demand-postcards-from-inside-Infusionsoft/) to fill the events
- High ROI with [direct mail](https://thesaleswhisperer.com/blog/google-direct-mail-marketing-really/), especially if you have a high-ticket offer
- Direct to consumer is a great industry for this marketing model
- People buy what they want, not what they need
- Your marketing has to make them realize they want it
- He has his own insurance agency
---
Related episodes and posts
- [How To Influence](https://thesaleswhisperer.com/blog/the-best-way-to-influence)
- [3 Tips To Become an Influencer In Your Space](https://thesaleswhisperer.com/blog/become-influencer-grow-sales)
---
- Who do you want to attract?
- How do you get someone's attention on social media?
- How do you get someone's attention in [direct mail](https://thesaleswhisperer.com/blog/craig-simpson/)?
- Your prospect is reading your marketing letter as they stand over the trash can
- Fishing with corndogs
- Get your prospects on the hook and into the boat and then feed them healthy food
- But give them tempting bait
- Are they interested and conditioned to making decisions?
- I'm your best source for "more information." What do you need?
- [Hearing "no" early is a win](https://thesaleswhisperer.com/blog/andrea-waltz-go-for-no)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLIYXIiCO9Q9qcxs3PWGIvUuAJ9T1Yoyv13LZSBgFlS7MKOfe5mZp0%2FkezeAHzYg2gOKr2SqHmqAZH5KQsGCRr6JJ7TWZUUrla8atDFP8MZrPmpziN2RW%2FMrMRDJsJmZhTx79VeBDErN2pjNXJaKfalejtGkMoyj1SMD9E5bHOrK5unTL1I28b92Un4FZxnjaZpK7k%2FD%2B11J&webInteractiveContentId=178194433547&portalId=443614)
- The [direct mail](https://thesaleswhisperer.com/blog/shaun-buck/) to seminar model is the original funnel
- He has [six metrics he tracks](https://thesaleswhisperer.com/sales-calculator) in response rates
- Each metric is a lever he can sharpen and improve
- [You cannot manage what you don't measure](https://thesaleswhisperer.com/blog/bob-moesta)
- There's nothing new under the sun
> Direct mail still has the best marketing ROI if you're selling high-ticket products or services."
- He's repackaging existing offers with a slight tweak and going to market
- The product or service is irrelevant
- You need to just figure out how to get it to the marketplace
- Be content but dissatisfied
- It's a blessing and a curse
- Initially he sold one-to-one
- He could sell bigger ticket items and get overrides, but he wanted even more leverage
- He learned how to sell one-to-many
[](https://thesaleswhisperer.com/blog/lance-tyson)
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI7MXChIVQHx8W3YbvHnef%2B1tMlGVIrF0tQ5J%2B9gUe80tmmCz0gUPt9ULtWLA3LLC3HIXkgBZ%2FI9YPqMPsCQtIWPGg8puE4%2Fgr%2Bid0duRKI5s51my9ZlY700zpHRC5f0PBBoGNk%2FgSQbkSwDtYv2%2BoAl2XW2tBGfBl8iOXysby7K3YR46mlqHVAvb7jejmCgJIHyPSYcvcrKgpNHdYDcqCO&webInteractiveContentId=184500196010&portalId=443614)
- He learned how to leveraged his time
- There's a different form of influence when selling to a group
- Became an [NLP practitioner](https://thesaleswhisperer.com/blog/paul-mascetta), i.e., he attended one course
- Perception is reality
- We have to influence and shape perception
- We have to meet our prospects where they are
- This is not manipulation or force
- "No" is an acceptable answer
> You can't please everyone."
- Start with broad strokes and topics to get buy-in and then bring it down to brass tacks
- He's not a rah-rah guy driving people to the back of the room
- Know, like, and trust is alive and well
- The law of reciprocity is alive and well
- Most items for sale now are commodities
- Why should your prospects do business with you?
- Speak to the language they best hear
- The V.A.K. model
- Motivation vs. inspiration
- Motivation is external
- Inspiration is internal, it's "in spirit."
> Inspiration is internal. It's 'in spirit.'"
- Coaching vs. consulting
## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast
- Get the book, "[Intentional Influence](https://ryleemeek.com/)"
- Visit [Social Dynamic Selling](https://socialdynamicselling.com/)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/tom-burton)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Get Into 'The Revenue Zone' With Tom Burton](https://thesaleswhisperer.com/blog/tom-burton)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
May 05, 2022
The Ultimate Playbook For The Next Generation of B2B Sales, Marketing, and Predictable Revenue...
[Read more](https://thesaleswhisperer.com/blog/tom-burton)
[](https://thesaleswhisperer.com/blog/jen-bro-cfo)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Meet The Fun CFO, Jen Bro](https://thesaleswhisperer.com/blog/jen-bro-cfo)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 30, 2022
Podcast Template \[ LISTEN NOW ON APPLE PODCASTS \] The Sales Podcast</a>.mp4" allow="autoplay;...
[Read more](https://thesaleswhisperer.com/blog/jen-bro-cfo)
[](https://thesaleswhisperer.com/blog/jim-doyle)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Selling With a Servant Heart, Jim Doyle](https://thesaleswhisperer.com/blog/jim-doyle)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Mar 03, 2022
Open relationships instead of close sales \[ LISTEN NOW ON APPLE PODCASTS \] The Sales...
[Read more](https://thesaleswhisperer.com/blog/jim-doyle)
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"author" : {
"@type" : "Person",
"name" : "Wes Schaeffer",
"url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer"
},
"dateModified" : "2026-07-03T22:12:23.256Z",
"datePublished" : "2022-06-09T12:00:00.000Z",
"headline" : "Create Intentional Influence With Rylee Meek",
"image" : [ "https://thesaleswhisperer.com/hubfs/Lance%20Tyson%20The%20Sales%20Podcast%20Wes%20Schaeffer.jpg" ],
"mainEntityOfPage" : {
"@id" : "https://thesaleswhisperer.com/blog/rylee-meek",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png"
},
"name" : "Fixer Wes"
}
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#organization",
"@type" : "Organization",
"founder" : {
"@id" : "https://thesaleswhisperer.com/#wes"
},
"legalName" : "TSW Group, Inc.",
"logo" : {
"@type" : "ImageObject",
"url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png"
},
"name" : "The Sales Whisperer®",
"sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
"url" : "https://thesaleswhisperer.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#website",
"@type" : "WebSite",
"name" : "The Sales Whisperer®",
"potentialAction" : {
"@type" : "SearchAction",
"query-input" : "required name=search_term_string",
"target" : {
"@type" : "EntryPoint",
"urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}"
}
},
"publisher" : {
"@id" : "https://thesaleswhisperer.com/#organization"
},
"url" : "https://thesaleswhisperer.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://thesaleswhisperer.com/#wes",
"@type" : "Person",
"alternateName" : "The Sales Whisperer",
"image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg",
"jobTitle" : "Founder",
"name" : "Wes Schaeffer",
"sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
"url" : "https://thesaleswhisperer.com/about",
"worksFor" : {
"@id" : "https://thesaleswhisperer.com/#organization"
}
}
```