---
title: Sales Jiu-Jitsu With Elliott Bayev and Daniel Moskowitz
description: Brazilian Jiu-Jitsu black belt Elliott Bayev teamed up with sales expert Daniel Moskowitz to create 'The Secret Black Belt System for Champion Leaders.'
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg
---

[Skip to content](https://thesaleswhisperer.com/blog/sales-jiu-jitsu#main-content)

[![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/)

- Work With Me
  
  Show submenu for Work With Me 
  
    - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
    - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
    - [HANK The AI](https://thesaleswhisperer.com/hank)
    - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
    - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
    - [Start](https://thesaleswhisperer.com/start)
    - [Blog](https://thesaleswhisperer.com/blog)
    - [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
  
  Show submenu for Podcast 
  
    - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)

Open main navigation

Close main navigation

- Work With Me
  
  Show submenu for Work With Me 
  
    - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up)
    - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever)
    - [HANK The AI](https://thesaleswhisperer.com/hank)
    - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak)
    - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix)
    - [Start](https://thesaleswhisperer.com/start)
    - [Blog](https://thesaleswhisperer.com/blog)
    - [The Daily](https://thesaleswhisperer.com/daily)
- [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker)
- [Podcast](https://thesaleswhisperer.com/podcast)
  
  Show submenu for Podcast 
  
    - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests)
- [About](https://thesaleswhisperer.com/about)
- [Get The Daily](https://thesaleswhisperer.com/daily)

[Get The Daily](https://thesaleswhisperer.com/daily)

 Jan 20, 2021

# Sales Jiu-Jitsu With Elliott Bayev and Daniel Moskowitz

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/sales-jiu-jitsu) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/sales-jiu-jitsu) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/sales-jiu-jitsu) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/sales-jiu-jitsu) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/sales-jiu-jitsu)

## Follow and system to grow your sales and your Brazilian Jiu-Jitsu skills

**.** 

---

<iframe style="border-radius:12px" src="https://open.spotify.com/embed/episode/3RsRPHpsd5mx9PxBIihzcV?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen allow="autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture" loading="lazy"></iframe>

---

***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***

## [Sales System Tips](https://thesaleswhisperer.com/process-before-login) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Mastermind BJJ run by Elliott and he met Daniel
- Daniel lost 102 pounds and his doctor told him to get in touch with his new body
- Why did you combine Sales and Jiu-Jitsu?
- The sales system you outline has helped companies massively grow, can you tell us about it?
- The four steps to win in competitions and sales and how to follow those steps to increase conversion rates
- Is sales a combat sport?
- Old school selling is a "fight."
- Jiu-Jitsu literally means "gentle art"
- The goal is to have a mutually-beneficial outcome

[![\<h2 style="text-align: center; line-height: 1.5;"\>\<span style="font-family: 'Courier New', Courier, monospace;"\>You lose sales because you're PREDICTABLE.\</span\>\</h2\> \<h2 style="text-align: center; line-height: 1.25;"\>\<span style="font-family: 'Courier New', Courier, monospace;"\>Learn how to stand out, differentiate, and \<span style="text-decoration: underline;"\>\<span style="font-weight: bold;"\>FLIP THE SCRIPT\</span\>\</span\> in the mind of every prospect.\</span\>\</h2\>](https://no-cache.hubspot.com/cta/default/443614/interactive-190434884110.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJtdiUDm7268MuoUPJkvfStqVIwHJDqmtV7jiFZEJESLEq5hBL9f3VsP9QQTcC4kLuLvfX4xKmCDH%2Fit39A6duoug7aHEehV8WhahPyAUfBpitXPOZI8P8CpN7EyZ1H6Na0u5GH3LqqJf3dYQ%2FVBq4LkrnH4zLW7Y6mRhzOKlUTg0C%2FlbBIuXeC%2FDMpuqVcSEtnvK4BWlpWxxIg7CVgJlklEQ%3D%3D&webInteractiveContentId=190434884110&portalId=443614)

- "You and I, shining together." from Judo
- Most people who pull guard win!
- You must do a postmortem
- Learn from your wins
- Live training vs. dead training
- Mandatory sparring partners that rotate every week to get live, resistance training
- Create your objection database
- This is not typical role-playing
- They role-play the exact objection they got the week before
- It's a timed event 
    - Unpack
    - Document
    - Reverse rolls
- Test your new strategies in training
- The cost of inaction
- You can't ignore it
- The prospect must admit it and state it
- We get paid to solve problems
- When a prospect comes on too strong you have to figure out how to control the conversation
- Pattern-interrupt, get them to share in the vision
- They attack to keep themselves safe
- Prospects fear change
- Prospects become accountable for the changes they recommend
- It's hard for a prospect to get consensus internally
- We provide "sales as a service"
- Three responses to conflict: fight, flight, plan ahead
- Be consistent and persistent with your efforts
- Systems are vital to success in sales and Brazilian Jiu-Jitsu
- Success is when preparation meets opportunity
- Find the hidden decision-makers
- Protect your biology
- You must train the basics all the time (Daniel does a 6-month rotation because of slippage)
- What is your why?
- Your Inner Game is key, and your Why is a key component of it
- A benchmark goal and the stretch goal

[![Starter Pack Get it here.](https://no-cache.hubspot.com/cta/default/443614/interactive-190322983729.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ2beQ9CJuU%2FhH4awzuHpUlJFR5jlj57WpR8QgyJ7vuNa5cWNjWuXBwFBnJTpzJ7WRFJPtIpQTUTSn1avu4Y9%2Fs54TW%2FyeTq9TR4tbhBw4X8qZkDYVmxezUjoU%2FJnQNihvW%2FDvvISI1bWDjwt6OcYhVLpj6ag%3D%3D&webInteractiveContentId=190322983729&portalId=443614)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## Related posts

[![Because Jitsu, Drew Weatherhead, on 'Consciousness, Reality & Purpose'](https://thesaleswhisperer.com/hs-fs/hubfs/Drew_Weatherhead_sales_podcast_609.jpg?height=200&name=Drew_Weatherhead_sales_podcast_609.jpg)](https://thesaleswhisperer.com/blog/drew-weatherhead)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Because Jitsu, Drew Weatherhead, on 'Consciousness, Reality & Purpose'](https://thesaleswhisperer.com/blog/drew-weatherhead)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Mar 27, 2023

Let's discuss the COVID elephant in the room \[ LISTEN NOW ON APPLE PODCASTS \]

[Read more](https://thesaleswhisperer.com/blog/drew-weatherhead)

[![](https://thesaleswhisperer.com/hs-fs/hubfs/Become%20a%20Black%20Belt%20in%20Inbound%20Marketing%20With%20Stephan%20Kesting.png?height=200&name=Become%20a%20Black%20Belt%20in%20Inbound%20Marketing%20With%20Stephan%20Kesting.png)](https://thesaleswhisperer.com/blog/stephan-kesting)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Become a Black Belt in Inbound Marketing With Stephan Kesting](https://thesaleswhisperer.com/blog/stephan-kesting)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Apr 24, 2018

Use video, social media, and discipline to grow your sales with inbound marketing

[Read more](https://thesaleswhisperer.com/blog/stephan-kesting)

[![Tucker Max on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. ](https://thesaleswhisperer.com/hs-fs/hubfs/Tucker%20Max%20BJJ%20and%20Biz%20Podcast.png?height=200&name=Tucker%20Max%20BJJ%20and%20Biz%20Podcast.png)](https://thesaleswhisperer.com/blog/tucker-max)

[Martial Arts](https://thesaleswhisperer.com/blog/topic/martial-arts), [Life Lessons](https://thesaleswhisperer.com/blog/topic/life-lessons), [Brazilian Jiu-Jitsu](https://thesaleswhisperer.com/blog/topic/brazilian-jiu-jitsu)

## [Tucker Max: The Mat Does Not Care Who You Say You Are](https://thesaleswhisperer.com/blog/tucker-max)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

 Dec 05, 2025

You cannot talk your way out of a choke.

[Read more](https://thesaleswhisperer.com/blog/tucker-max)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Wes Schaeffer",
    "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer"
  },
  "dateModified" : "2026-07-03T15:27:58.763Z",
  "datePublished" : "2021-01-20T12:00:00.000Z",
  "headline" : "Sales Jiu-Jitsu With Elliott Bayev and Daniel Moskowitz",
  "image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-1888014.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://thesaleswhisperer.com/blog/sales-jiu-jitsu",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png"
    },
    "name" : "Fixer Wes"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#organization",
  "@type" : "Organization",
  "founder" : {
    "@id" : "https://thesaleswhisperer.com/#wes"
  },
  "legalName" : "TSW Group, Inc.",
  "logo" : {
    "@type" : "ImageObject",
    "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png"
  },
  "name" : "The Sales Whisperer®",
  "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
  "url" : "https://thesaleswhisperer.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#website",
  "@type" : "WebSite",
  "name" : "The Sales Whisperer®",
  "potentialAction" : {
    "@type" : "SearchAction",
    "query-input" : "required name=search_term_string",
    "target" : {
      "@type" : "EntryPoint",
      "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}"
    }
  },
  "publisher" : {
    "@id" : "https://thesaleswhisperer.com/#organization"
  },
  "url" : "https://thesaleswhisperer.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://thesaleswhisperer.com/#wes",
  "@type" : "Person",
  "alternateName" : "The Sales Whisperer",
  "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg",
  "jobTitle" : "Founder",
  "name" : "Wes Schaeffer",
  "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ],
  "url" : "https://thesaleswhisperer.com/about",
  "worksFor" : {
    "@id" : "https://thesaleswhisperer.com/#organization"
  }
}
```