---
title: The Sales Podcast Episodes 1-10 | Jim Fortin, Wendy Weiss, and More
description: "Episodes 1-10 of The Sales Podcast from The Sales Whisperer®: Casey Graham on selling before it's perfect, Bob Burg on networking, and more lessons."
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Jun 13, 2025
# The Sales Podcast Episodes 1-10 | Jim Fortin, Wendy Weiss, and More
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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- **Episode 1: [David & Marhnelle Hibbard](https://thesaleswhisperer.com/blog/david-hibbard-marhnelle-hibbard)**
- **Episode 2: The 7 Deadly Sins of Selling**
- **Episode 3: Jim Fortin**
- **Episode 4: D.J. Waldow**
- **Episode 5: The Importance of WOW**
- **Episode 6: Wendy Weiss**
- **Episode 7: Coach Deb**
- **Episode 8: Marshawn Evans**
- **Episode 9: [Casey Graham](https://thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten#casey_graham)**
- **Episode 10: [Bob Burg's First Interview](https://thesaleswhisperer.com/blog/sales-podcast-episodes-one-to-ten#bob_burg1)**
Want more? [See every guest who has been on The Sales Podcast](https://thesaleswhisperer.com/podcast-guests).
---
## About Casey Graham
"Third iteration of an idea that went bad."
"Fired myself as a CFO of a church."
86% of churches were behind budget or at break even.
He had $36,000 in savings. His wife was working. They had no kids. July 1, 2008, not knowing the financial world was going to collapse.
Things worked, but he didn't like how it was working.
He was traveling, etc.
Then he saw that churches needed bookkeeping…but it didn't work.
But even when times were at their lowest point, he kept his eyes open.
Before You Do Anything Else
Casey made his first big sale with a recording, PayPal, and a plain email. He did not need fancy tools. He needed a simple process he could repeat. Write yours down first.
[Write it down before you log in →](https://thesaleswhisperer.com/process-first)
**Related Posts:**
- **[Your Poor Sales Skills Create Bad Customers!](https://thesaleswhisperer.com/blog/your-poor-sales-skills-create-bad-customers/)**
- **[Silly Arrogant Entrepreneurs With Their Heads In The Clouds](https://thesaleswhisperer.com/blog/silly-arrogant-businessmen/)**
That's when he learned about **residual income**, email marketing, membership sites, etc.
He was being paid monthly as a bookkeeper…
Out of desperation, he found Infusionsoft (now Keap), and they asked him what his first broadcast would be.
He had 800 email addresses and sent them a link to a 3-hour recording, and he made a few thousand dollars in a few days.
Then he created three brands within the church niche.
He was **$80,000 in debt**.
Took four years to figure it out.
> "I bought into the lie that it's easy to just set up a website and get online and make money. It's as hard as anything…But the replication is easier online once you figure it out. The fundamentals in any business are the same."
Putting out tons of free content on his blog.
These practical tips are key. People don't need 17-page guides.
> "I kept going because I had a family to feed."..."I just had to succeed."
> "We were desperate on cash flow, but we always had some customers and were able to make a sale. But it was a desperate feeling knowing I had to make a sale over and over, and that wasn't good on my family."
"Friends and family were key. Their support and belief in me were so important."
**Keep selling something.**
Sell what the market wants and is asking for. "Pivot when you find a new opportunity."
"What are people asking you about?"
Sell what people will buy.
***"Be careful who you're learning from. For example, I stopped reading Success Magazine because I was struggling and I was reading the 'successful' people. I learn from people who tell me the back story."***
> "I always had a coach, even when I was failing."
Get with a real coach who you pay money to.
My coaches hold me accountable, not just give me advice.
Entrepreneurs have good ideas, but most don't take action on those ideas.
Zero investment in learning = zero improvement.
I paid for people who had niched advice at first. I hired a lady for $12,000 to teach me how to sell online. She had won Dan Kennedy's Marketer of the Year, and I walked up to her and asked her to help me.
### As you grow, get different coaches.
Work inside your strength, but make sure your weaknesses don't hurt you. For example, I'm not administrative at all. But when I didn't have assistants and staff, I'd stay up after the kids went to bed or would binge for half a day at a time and knock out the administrative stuff.
Now I don't do emails or that administrative stuff because I've been able to slowly pull myself away from it.
Outsourcing can't be done too quickly. You still need to keep your finger on the pulse.
He spoke at a conference, and it was recorded. He did a 3-hour session as a breakout from a larger conference.
The principle here is to look around at what you have and offer it for free if you have to get started.
**"What if your next big thing is your current small thing?"**
I didn't have a Success Coach until Infusionsoft asked me. That idea they forced me to create from their questions is worth millions.
> "There is no niche too small if you dominate it."
> ~Dan Kennedy
I had a list because I just kept email addresses for over 2.5 years and entered them into [Zoho](https://thesaleswhisperer.com/blog/zoho-vs-Infusionsoft/). "It was terrible. It was a cemetery for email addresses."
Sold the recording for $99.
Hosted the recording on eJunkie…some product thing…it may not exist…I had to email a code, and if they didn't download it after 3 days, it expired.
We didn't have a payment gateway/merchant account, etc. I just had PayPal, and it worked. The email was terrible. There was no headline. No copy. But I had a relationship with these people for over 2.5 years.
It's simple: sell something. Sell it now. Sell it today. Quit creating the perfect thing. If you are starting out, you need an email address. Send it out manually if you have to.
Complexity is the killer of momentum.
It's the lack of desire to sell something that holds people back.
Share your appreciation for this episode by letting my guest and [me](https://x.com/fixerwes) know on X.
---
## [The Sales Podcast](https://thesaleswhisperer.com/podcast) #10: Bob Burg: Network Like a Pro and Watch Your Sales Grow
### Listen to Bob Burg's Return Interview on [The Sales Podcast](https://thesaleswhisperer.com/podcast)
### Check out these related interviews:
- [Ana Hoffman | Repurpose Your Content](https://thesaleswhisperer.com/blog/ana-hoffman)
- [Dr. Rachna Jain: Fear of Success is a First World Problem](https://thesaleswhisperer.com/blog/rachna-jain/)
### Buy Bob Burg's Books To Build Your Referrals and Word of Mouth Marketing
- [Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition](https://amzn.to/2E39833)
- [The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea](https://amzn.to/1VRuxxu)
- [The Go-Giver Leader: A Little Story About What Matters Most in Business](https://amzn.to/2nzmNEy)
- [Adversaries into Allies: Master the Art of Ultimate Influence](https://amzn.to/2DWhkyU)
- [Go-Givers Sell More](https://amzn.to/2E8u8W8)
- [The Art of Persuasion: Winning Without Intimidation](https://amzn.to/2Ecvsra)
- [The Last Prospecting Guide You'll Ever Need](https://amzn.to/2GFEQSn)
- [The Memory System](https://amzn.to/2s52N28)
Share your appreciation for this episode by letting my guest and [me](https://x.com/fixerwes) know on X.
Market like you mean it.
Now go sell something.
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKaZWRib%2FbdfWaW8UqQaWW9LZ6UtHAzYaea4FZDWrgLwVYtkt4HpcnQgzZCf2gwlI6c7cw74yGWyRAgitfOKTpjPhZ0Bn81fBkBznQRvqOysQFyL%2BVwv6G6501Yfbw%2FbAuejtpkkAEFJM5t%2FSCs6%2FuQ4oTKyhQkYJ%2B03SVy9nfhEqyk128%2BusyoGX%2FcPD5y7ZMpcsFyj6Jx%2BPJWeA%3D%3D&webInteractiveContentId=184983871077&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/the-sales-whisperer-way-chapter-1)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [The Sales Whisperer® Way' Chapter 1](https://thesaleswhisperer.com/blog/the-sales-whisperer-way-chapter-1)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
How can Brazilian Jiu-Jitsu help you make every sale?
[Read more](https://thesaleswhisperer.com/blog/the-sales-whisperer-way-chapter-1)
[](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-13)
[custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [365 Ways To Double Your Sales - 13](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-13)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
The second step to setting mutually agreed upon agendas was setting ground rules in two parts. Part...
[Read more](https://thesaleswhisperer.com/blog/365-ways-to-double-your-sales-13)
[](https://thesaleswhisperer.com/blog/10-ways-to-reach-your-sales-goals)
[Goal Setting](https://thesaleswhisperer.com/blog/topic/goals), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [10 Ways To Reach Your Sales Goals In The Age of AI](https://thesaleswhisperer.com/blog/10-ways-to-reach-your-sales-goals)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Tom Brady is a household name because he knows how to prepare and win the Super Bowl.
[Read more](https://thesaleswhisperer.com/blog/10-ways-to-reach-your-sales-goals)
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