---
title: Sales Nexus CRM Craig Klein on The CRM Sushi Podcast
description: Craig Klein shows the easy-to-use CRM he created to solve his own sales and marketing issues starting back in 2004 on The CRM Sushi Podcast.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-36774103.jpg
---
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Jun 13, 2025
# Sales Nexus CRM Craig Klein on The CRM Sushi Podcast
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Use This CRM To Get Organized and Grow Sales
**.**
---
---
***[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on The CRM Sushi Podcast...
- Formerly in sales and frustrated with ACT! and Salesforce in the energy sector in Houston
- Moonlighted on the side while developing his CRM and launched in 2003
- He targeted the big CRM—ACT!—and offered an online home for companies using ACT!
- Helped those users transition
- Average customer lifetime for a SaaS CRM is only 28 months
- Buyers get distracted by the bells and whistles of the new CRM
- You need to get your salespeople to use the CRM
- What do you need to know about your customers?
- "Why do you need to spend this money in the first place?"
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI40Jy8fU%2FQ0N%2BjNbA9Fel9lnlXwOUYKi4fKPvFby2VVQxvpuDblo1Dtvdk73KKGfz%2BKQTnKwIqZESC85eNcJdGppETv%2F4NG6FE8kbSExKsqpe59PUfnNpNXSgZ4xU7wUr5yvCImrUq4MgJxUTazkyoTRQMHvIV6bbvtrDr654U1aFqmPSCxrHfYijelFC4Fw8Yg1qJyWq9BnludviNknAi&webInteractiveContentId=184500196010&portalId=443614)
- The marketing automation industry has done a disservice to sales teams over the last decade
- We try to "warm up" leads for salespeople and then marketing washes their hands
- But sometimes it takes longer to close due to nothing the salesperson did or didn't do
- Which department is most important: sales or marketing?
- Most people have haphazard sales processes
- Includes marketing automation
- There is a lot of low-hanging fruit in your database of old leads
- If your list size is 2,000 and you have an average sale of $2,000 you'll make an extra $8,000 per month, every month you stay in touch
- Write down your customer's pains and send an email addressing each of those pains
- Works in all browsers
- Mobile app has business card scanner
- Great reporting/dashboard
- Leave a voice note that is transcribed automatically onto the contact record
## Links Mentioned In The CRM Sushi Podcast
- Visit [Sales Nexus](https://salesnexus.com/)
- Four Steps to Market Domination
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJzZvcB6y%2BGSn4WIQJHGemhhwVFuOS%2BAtKD8Q4cgNyh23znfhgIoOAeY39r02MTWmiD%2FltMLebMzXjzLUnLr6djE%2Fqr47DzFTdDiwUMND%2BlGi5pmDRihGfeS%2Bbit221FboDotI2SPzXHx93QH4e33djBbat5iLzl5jA5GO6A%2BOkyUffCU4%2BWYnSsexsL00y9f3koKRUMbgC&webInteractiveContentId=178194433547&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/pipedrive-sushi-podcast)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast)
## [Pipedrive CRM on The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/pipedrive-sushi-podcast)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Pipedrive \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/pipedrive-sushi-podcast)
[](https://thesaleswhisperer.com/blog/insightly-crm)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast)
## [Insightly CRM Is on The CRM Sushi Podcast #1](https://thesaleswhisperer.com/blog/insightly-crm)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
"Insightly is the easy, powerful and affordable online Customer Relationship & Project Management...
[Read more](https://thesaleswhisperer.com/blog/insightly-crm)
[](https://thesaleswhisperer.com/blog/spiro-hq-crm-sushi)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [CRM Sushi Podcast](https://thesaleswhisperer.com/blog/topic/crm-sushi-podcast), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)
## [Spiro HQ on The CRM Sushi Podcast](https://thesaleswhisperer.com/blog/spiro-hq-crm-sushi)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
See Proactive Relationship Management In Action To Grow Your Sales \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/spiro-hq-crm-sushi)
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