The Sales Podcast

Salesforce vs. Keap: After The ExactTarget Purchase

Salesforce purchased ExactTarget email marketing this week. How does that impact the Salesforce vs. Keap CRM discussion?

Hosted by Wes Schaeffer · The Sales Whisperer®

Wes Schaeffer

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(First posted 6/11/13) In June 2013 it was announced that CRM behemoth, Salesforce, purchased ExactTarget for $2.5 billion.

Now Salesforce has both email marketing and sales and marketing automation since ExactTarget purchased Pardot last year.

So how does this change the "Salesforce vs. Keap CRM" equation?

Not much.

I've written other pieces on the Salesforce vs. Keap CRM, such as Salesforce vs. Keap support issue.

Update: 9:33 PM PST. As if the pricing issue wasn't enough, the coup de grâce is that my fellow Infusionsoft padnuh, Micah Mitchell, founder of Memberium, only supports Keap when it comes to creating a membership site with WordPress!

Some additional Salesforce vs. Keap resources here at The Sales Whisperer® include:

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Wes Schaeffer — The Sales Whisperer®

Host, The Sales Podcast

Sales trainer, HubSpot expert, and host of The Sales Podcast. Wes interviews the world's top sales professionals, marketers, and entrepreneurs—unscripted and without a filter—to give you tools you can put to work on your next call.

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