---
title: Scott Oldford Prints Words To Print Money
description: Scott Oldford spends 5 to 6 figures per month on advertising and went from $726k in debt at age 21 to doing almost 8 figures in 2017 at the age of 26.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-6045344.jpg
---

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[Get The Daily](https://thesaleswhisperer.com/daily)

 Jun 16, 2017

# Scott Oldford Prints Words To Print Money

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## How to prove your business model without a business plan

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## [Sales Tips](https://thesaleswhisperer.com/daily)you'll learn on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Spends between $60,000 to $100,000 per month on paid advertising
- Tests an idea on his personal profile
- When something resonates, his head of content runs with it
- The more content he produces, the more money he makes
- To dominate your kingdom, you must serve your people
- You enlarge your kingdom by producing more value
- Spent $93,000 in January
- In January 2016, he only spent $5,000
- About $10k/mo on PR, some on YouTube, affiliate revenue, mostly Facebook now but diversifying

[![Twelve weeks. Live deals. We start in 48 hours. Book The Fit Call](https://no-cache.hubspot.com/cta/default/443614/interactive-184500196010.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJZubJ3Wgm6Ceckb%2B1JfSGU68nepJ3Vgusp6U7kh%2B%2FtQn94tIkfhGgCprvRCpkTAzdQlfrgD2lTwyidehFe9C%2Fj1wgLOqrlzX0ppah2CnVy82SM4o8gLPaO5mUPKDkGc0sEKKc%2BdIst7wlj3zzcLVG037ioe3LGsU4LyDpGMAHu4cfiR0Mj%2F%2BmDnsDTvuAj19L1XKl0ANpdF740YPOPJi%2BZ&webInteractiveContentId=184500196010&portalId=443614)

- Always looking at risk mitigation
- Three types of traffic 
    - Partner
    - Paid
    - Organic
- At 21, he was $726,000 in debt
- Turning 26 on June 16, 2017
- Did $500k in 6 months in 2015
- Did a couple million in 2016
- May hit 8-figures in 2017
- Failed three times in a row
- Sucked at operations and finance, so it wasn't until he found a good #2 that he feels like he has something sustainable
- If people don't have skin in the game, you probably expect too much of them
- Sold his agency to avoid bankruptcy (it was pride...he recommends sucking it up, claiming bankruptcy, and rebuilding)
- He was cocky, naive, and (still) young
- He hated his life, but he had about $8k in monthly expenses, so he started a marketing agency in 2014 and made a lot of sales
- He moved, fired everyone, and had about three months of savings
- He was asked to teach someone internet marketing, but he was turned off by it
- He wrote a one-page Google Document with an outline of a course he would teach and offered it to his friends at $2,000, and 24 people signed up!
- That has now generated over $2 million in revenue
- Lead generation fixes cash flow problems, and that fixes every other problem
- You have to be willing to break things along the way
- Validation is grossly underestimated
- Forget the business plan. Hustle and go get your first couple hundred thousand in sales
- Implement and create to have an amazing life. If you're a consumer...you're screwed!
- If you're afraid of producing content, you're not learning enough
- Spend four hours doing the four things no one can take from you 
    - Health
    - Knowledge
    - Meeting new people (connecting, not networking)
    - Developing an audience (produce content)
- Now you'll become a thought-provoker and become known for it
- He can't help people at zero anymore because he hasn't been there for so long
- Help those just one to two steps behind you
- Own your platform (email)
- Build a community, an audience, a movement, or you're an idiot 
    - It's the way you talk with your people
    - LinkedIn group, podcast, etc
    - It's more than just a lead generation webinar that you try to pitch
    - Advocates are better than leads
- Mitigate your risk 
    - You'll lose your initial ad spend
    - Hustle to make the money to afford the ads
- If you're making under $500k and you go to an agency, you'll get screwed just because you don't have enough of a budget
- You need to understand marketing, sales, operations, financials, and culture on your team,...or you're hosed
- If the right information is implemented properly, then magic can happen

*[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)*

## [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Visit Scott Oldford's home on the web
- Learn Scott's method of marketing

Market like you mean it.  
Now go sell something.

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

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