---
title: "Sebastian Rusk Shows: How To Stop Sucking At Social Media"
description: All selling is human to human selling. Learn how Sebastian Rusk leverages social media for himself and his clients to build a successful business.
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-5993648.jpg
---
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Aug 20, 2014
# Sebastian Rusk Shows: How To Stop Sucking At Social Media
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## **About Today's Guest on[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)**
Sebastian Rusk had a daughter at 22 and learned what hustle is all about. After the real estate market crashed in 2008 he had to start over. And that's exactly what he did. Hear how he did it in today's episode.
#### **Rubber-Meets-The-Road Sales Tip**
- Got settled in SoCal in 2002 and wanted to be an entrepreneur.
- Did direct marketing and lead generation in real estate and then 2008 collapsed.
- Went back to Miami and it took him two years to realize he had to start over.
- Was planning on coming to see Tony Robbins in SoCal and his friend introduced him to a co-worker of Tony Robbins and they hit it off.
- Sebastian sent his video to her and she loved it and him and his energy.
- He sent Social Buzz and TV to his designer and **three days later he had this logo and a YouTube channel**.
- He realized he had to do more than just teach. He had to really walk them through how to connect and grow a business.
- He started connecting with people, building his own business and bootcamps.
- In 2011 he launched and it took a year to really make it profitable.
- Now he’s the brand ambassador for his clients and leverages his bow tie to help his clients grow.
> From idea to logo to launch in 3 days. That's how Sebastian made it happen."
- We’re living in an age of storytelling and disruption.
- He was cast for a reality show on Fox a couple of years ago and he flew out in one day for a 15 minute meeting. He wandered over to Times Square and realized he was standing in the advertising mecca of the world but everyone was looking down at their phones.
- Storytelling allows people to talk about what they like and care about. If brands can figure out how to become the go-to source for what they do by “enrolling people” into their stories and build an emotional connection they’ll win.
- The days of shoving stuff down the throats of your prospects are over.
- The prospect is ready to buy if they are in your ecosystem, meaning they are online learning and reading and watching and studying about their purchase. If you are doing this right they are consuming your content and come to you to connect and buy.
> It's all about Human To Human selling."
- It’s all about H2H - Human to Human - selling and connecting and relationship building.
- Customer experience is key.
- Customer service is defense.
- Heck, even the [@CIA is now on X](https://twitter.com/cia).
- It’s more cost effective to socially listen and gamble on reaching out proactively to your prospects mentioning what you do like a guy mentioning “I’m going for a run” and then Nike ships him 6 pairs of shoes.
- Twitter has replaced the telephone. It bypasses the gatekeepers.
- Tell stories around the problem you solved.
> Twitter has replaced the telephone."
#### **Links Mentioned**
- [Connect with Sebastian Rusk on X](https://twitter.com/sebrusk)
- Visit Sebastian online at
- Social Buzz TV
- Sebastion Rusk
- Sebastion Rusk's Speaking Page
- Buy his book[Social Media Sucks!: (if you don't know what you're doing)](http://amzn.to/1mOOFii)
#### **Tools To Thrive**
- **[Make Your Marketing Magnetic](https://www.charm-offensive.co.uk/ref/63/)**: This is where it all began for me. You can attract qualified, eager buyers like clockwork when you master the concepts in [this valuable program](https://www.charm-offensive.co.uk/ref/63/).
#### **Subscribe to [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)**
Share your appreciation for this episode by letting my guest and [me](https://x.com/fixerwes) know on X.
Thank you for checking out this session of The Sales Whisperer® podcast. If you haven’t done so already, I would love if you left a quick rating and review of the podcast on [iTunes](https://itunes.apple.com/us/podcast/sales-whisperer-sales-marketing/id655310847?mt=2) by clicking on the link below! It would be extremely helpful for the show!
Good Selling,
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## [How to Leverage the Amazing Power of Selling Without Selling](https://thesaleswhisperer.com/blog/how-to-leverage-the-amazing-power-of-selling-without-selling)
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There are two types of sales:
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## [Grow Your Influence With Character: Adam Smith Shows How](https://thesaleswhisperer.com/blog/adam-smith-the-sales-podcast)
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[Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai)
## [Book Review: SNAP Selling by Jill Konrath](https://thesaleswhisperer.com/blog/book-review-snap-selling-by-jill-konrath)
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Aug 15, 2021
One of the perks of being online and in the sales and marketing training/consulting world is I get...
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