Jun 13, 2025

The Secrets to Inbound Marketing Success by Angela Meharg

Automate, focus, and grow

Studied music in college
Was using a Mac when she was 16
Went to coding camp at 13
Wanted to work for a software company
Got a job at Seagate Software and did tech support and they were using Crystal Reports
Left and became a freelance specialist and has been doing it for 20 years
Her former boyfriend got her the URL "Crystal Reports Goddess"
Got bored with her career and when she turned 40 she decided to create a business to get out from behind the computer
In her business class they asked "how specific can you make your offer?"
- There's riches in niches

It's hard to be known for something if you're a generalist
The more focused she gets the more profitable and better known she becomes
Her first hire was a co-worker from Seagate 20 years ago
- She just knew she needed help
- She wasn't the perfect fit so they actually parted ways amicably after 10 months
- It helped her define what she needed
Her next two were also from Seagate
- Keith and Peter were both contractors
- She was specific with her needs
- Hiring and training two at the same time was effective
- They were technical with strong customer support skills
She's a technician in the sense of the "E-Myth"
Being a control freak means she has high standards but she was her own cap on her financial goals
It's more leverage and more fun having a team
They are all remote and never meet their customers
Use Slack to project manage and communicate, Google Drive for file sharing, and they're looking into project management software like Priority Matrix (per Getting Things Done) and Asana
Certified Parnter for QCube so they get great referrals or they read her blog posts
Good rants drive engagement on her posts
Hired a naming specialist to create "Datisfy: Do what counts"
Get out and network at industry conferences and speak every chance you get
Automate. Integrate. Dominate. Invest in automation.

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Apollo: Find targeted accounts and send cold email at scale to them and hit the inbox with Apollo

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