--- title: If you sell Fords, don't drive a Chevy description: People always ask how I sell so much and I tell them I eat my own dog food, I'm a product of my product, I use what I sell. Here's why that really matters. image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-6234658-1.jpg --- [Skip to content](https://thesaleswhisperer.com/blog/sell-fords-dont-drive-chevy#main-content) [![Wes Schaeffer is The Sales Whisperer®](https://thesaleswhisperer.com/hs-fs/hubfs/wes-header-lockup.png?width=1560&height=360&name=wes-header-lockup.png)](https://www.thesaleswhisperer.com/) - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) Open main navigation Close main navigation - Work With Me Show submenu for Work With Me - [Fix Your Follow-Up](https://thesaleswhisperer.com/follow-up) - [Best Day Ever](https://thesaleswhisperer.com/best-day-ever) - [HANK The AI](https://thesaleswhisperer.com/hank) - [12 Weeks To Peak™](https://thesaleswhisperer.com/12-weeks-to-peak) - [48-Hour Fix](https://thesaleswhisperer.com/48-hour-fix) - [Start](https://thesaleswhisperer.com/start) - [Blog](https://thesaleswhisperer.com/blog) - [The Daily](https://thesaleswhisperer.com/daily) - [Speaking](https://thesaleswhisperer.com/sales-keynote-speaker) - [Podcast](https://thesaleswhisperer.com/podcast) Show submenu for Podcast - [Podcast Guests](https://thesaleswhisperer.com/podcast-guests) - [About](https://thesaleswhisperer.com/about) - [Get The Daily](https://thesaleswhisperer.com/daily) [Get The Daily](https://thesaleswhisperer.com/daily) Jun 13, 2025 # If you sell Fords, don't drive a Chevy ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://thesaleswhisperer.com/blog/sell-fords-dont-drive-chevy) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://thesaleswhisperer.com/blog/sell-fords-dont-drive-chevy) [Twitter icon](https://twitter.com/intent/tweet?url=https://thesaleswhisperer.com/blog/sell-fords-dont-drive-chevy) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://thesaleswhisperer.com/blog/sell-fords-dont-drive-chevy) [envelope icon](mailto:?body=https://thesaleswhisperer.com/blog/sell-fords-dont-drive-chevy)   ## Selling anything is really easy if you believe in what you sell. ## How do you believe in what you sell? Use it. Benefit from it. Prosper with it. Then tell the truth.  Better yet, ask your prospects what they are looking to achieve or how they'd like to benefit from your offering. Ask them how they are impacted by not having those needs met now. If your solution meets those needs at a cost that is less than how much they'd benefit, the sale is easy, it's natural, it's obvious. So if you sell Chevys...you better drive a Chevy. ***"But Wes, what about male gynecologists? Since they've never given birth, can they be great doctors or should only women be OB/GYNs?"***  Selling a product vs. providing a service vs. being a caregiver are not apples to apples to apples.  Like his female patients, a male OB/GYN is a human being who was born and raised by a woman. He has probably dated women and married a woman and has probably seen his own wife give birth so he has what great salespeople have for all humans: **empathy**. (Which is covered in depth in The BETR™ Prospecting Program as part of the "Make Every Sale" program, which you can learn more about below.) But I digress. If you sell Fords, drive a Ford. If you sell Coke, drink Coke. If you work for Microsoft, don't use Apple products. ("But, Wes..." SHHHHHHHH! I know Microsoft makes software that runs on Apple but if you keep fighting me you won't learn the key lesson here.) If you sell Chevys, don't drive a Ford.  Now go forth and...Make Every Sale. [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## Related posts [![When did begging for business become acceptable? — AI-powered sales insights from Wes Schaeffer, The Sales Whisperer](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-28408920.jpg?height=200&name=pexels-28408920.jpg)](https://thesaleswhisperer.com/blog/when-did-begging-for-business-become-acceptable) [custom AI solution development](https://thesaleswhisperer.com/blog/topic/custom-ai-solution-development), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training), [ROI of AI](https://thesaleswhisperer.com/blog/topic/roi-of-ai) ## [When did begging for business become acceptable?](https://thesaleswhisperer.com/blog/when-did-begging-for-business-become-acceptable) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Yesterday I got a message on Facebook from an acquaintance inviting me to check out his Indiegogo... [Read more](https://thesaleswhisperer.com/blog/when-did-begging-for-business-become-acceptable) [![Melonie Dodaro: Do LinkedIn Marketing Right To Grow Your Sales — AI-powered sales insights from Wes Schaeffer, The Sales Whis](https://thesaleswhisperer.com/hs-fs/hubfs/Blog_Featured_Images/pexels-8292776.jpg?height=200&name=pexels-8292776.jpg)](https://thesaleswhisperer.com/blog/melonie-dodaro-linkedin-marketing) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [Melonie Dodaro: Do LinkedIn Marketing Right To Grow Your Sales](https://thesaleswhisperer.com/blog/melonie-dodaro-linkedin-marketing) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) May 09, 2014 [Read more](https://thesaleswhisperer.com/blog/melonie-dodaro-linkedin-marketing) [![How To Launch and Monetize Your Ideas Fast With Kolby Kolibas | The Sales Podcast with Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/_Podcast_Images/Kolby%20Kolibas%20is%20on%20The%20Sales%20Podcast%20249.5.png?height=200&name=Kolby%20Kolibas%20is%20on%20The%20Sales%20Podcast%20249.5.png)](https://thesaleswhisperer.com/blog/kolbykolibas) [The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast) ## [How To Launch and Monetize Your Ideas Fast With Kolby Kolibas](https://thesaleswhisperer.com/blog/kolbykolibas) ![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) Jun 13, 2025 Showcase vs. Sell To Sell More [Read more](https://thesaleswhisperer.com/blog/kolbykolibas) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Wes Schaeffer", "url" : "https://thesaleswhisperer.com/blog/author/wes-schaeffer" }, "dateModified" : "2026-07-05T07:08:10.469Z", "datePublished" : "2025-06-13T14:35:44.000Z", "headline" : "If you sell Fords, don't drive a Chevy", "image" : [ "https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-6234658-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://thesaleswhisperer.com/blog/sell-fords-dont-drive-chevy", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hubfs/wes-header-lockup.png" }, "name" : "Fixer Wes" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#organization", "@type" : "Organization", "founder" : { "@id" : "https://thesaleswhisperer.com/#wes" }, "legalName" : "TSW Group, Inc.", "logo" : { "@type" : "ImageObject", "url" : "https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%20The%20Business%20Fixer%20white.png" }, "name" : "The Sales Whisperer®", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#website", "@type" : "WebSite", "name" : "The Sales Whisperer®", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://thesaleswhisperer.com/hs-search-results?term={search_term_string}" } }, "publisher" : { "@id" : "https://thesaleswhisperer.com/#organization" }, "url" : "https://thesaleswhisperer.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://thesaleswhisperer.com/#wes", "@type" : "Person", "alternateName" : "The Sales Whisperer", "image" : "https://thesaleswhisperer.com/hubfs/wes-suit-forward.jpeg", "jobTitle" : "Founder", "name" : "Wes Schaeffer", "sameAs" : [ "https://www.instagram.com/fixerwes", "https://x.com/fixerwes", "https://www.linkedin.com/in/thesaleswhisperer/", "https://www.youtube.com/@TheSalesWhispererWes" ], "url" : "https://thesaleswhisperer.com/about", "worksFor" : { "@id" : "https://thesaleswhisperer.com/#organization" } } ```