---
title: Meet the $1 Billion+ Copywriter, Stefan Georgi
description: Stefan Georgi writes emotionally driven, persuasive communication that has produced over $1 billion in sales and is still going strong.
image: https://thesaleswhisperer.com/hubfs/Imported_Blog_Media/Yes%20Make%20Magnetic%20Marketing%20With%20These%20Copywriting%20Tips%20From%20Lukas%20Resheske.png
---

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 Sep 19, 2022

# Meet the $1 Billion+ Copywriter, Stefan Georgi

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## [Persuasive Copywriting Tips](https://thesaleswhisperer.com/)you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...

- Write to clarify your thought process
- It's a crucible
- Create custom samples for your prospects
- Study your prospects
- Lead with value 
- You're usually writing in their voice

---

Related episodes and posts

- [Copywriting 101](https://thesaleswhisperer.com/blog/copywriting-101/)
- [Prison Can Make You a Better Copywriter](https://thesaleswhisperer.com/blog/bond-halbert-copywriting-expert)

---

- Emotionally driven, persuasive communication.
- How to establish a control so you know how to measure your success.
- ROAS: Return on Ad Spend
- Get your reps in to become the best
- Money follows excellence
- Be careful with percentage deals. They are hard to track so make sure you can audit them and have access to the books.
- Created a performance agency and rewriting their funnels for a percentage of revenue or equity.
- Maybe 
- The RMBC Method 
    - Research 
          - Emotionally-driven
          - Check forums for detailed info
          - Look at Amazon reviews...people overshare
    - Mechanism
    - Brief
    - Copy
- "People aren't logical, they're biological." ~Jim Kwik
- Converting emotional states is the key
- Harness and direct their energy...focus their energy

 

[![Score My Pipeline](https://no-cache.hubspot.com/cta/default/443614/interactive-178194433547.png)](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKBT9eKADOcBCc55y8IiBEBT%2FomtizMtuTxn7%2FysxOXKd9NJ%2FeovuLOzoTjHpyCBuNxduLE%2FygP6W842H8fll28HYsPru1ReatITMyomDm0dN3da3%2FogtEcZF1ukIrntJ%2F%2BUlNldkqGeiZTEz0sxLMoy5zuwcTBlwju5BcEOE0yV9p5XD7w&webInteractiveContentId=178194433547&portalId=443614)

 

[![Yes Make Magnetic Marketing With These Copywriting Tips From Lukas Resheske](https://thesaleswhisperer.com/hs-fs/hubfs/Imported_Blog_Media/Yes%20Make%20Magnetic%20Marketing%20With%20These%20Copywriting%20Tips%20From%20Lukas%20Resheske-1-Jun-05-2026-11-35-30-5573-PM.png?width=700&height=379&name=Yes%20Make%20Magnetic%20Marketing%20With%20These%20Copywriting%20Tips%20From%20Lukas%20Resheske-1-Jun-05-2026-11-35-30-5573-PM.png)](https://thesaleswhisperer.com/blog/lukas-resheske-copywriting-tips)

 

## [Sales Growth Tools](https://thesaleswhisperer.com/inner-circle) Mentioned In The Sales Podcast

- [Use These Tools To Grow](https://thesaleswhisperer.com/best-crms)
- [The Sales Agenda](https://thesaleswhisperer.com/joy-stress): take control of every sales opportunity like a pro.

**GUEST INFO:**

- Guest Site: http://www.stefanpaulgeorgi.com
- Guest Twitter: https://twitter.com/StefanGeorgi
- Guest Instagram: https://www.instagram.com/stefangeorgi/
- Guest LinkedIn: https://www.linkedin.com/in/stefanpaulgeorgi

**PODCAST INFO:**

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- Apple Podcasts: [https://apple.co/3PeYzKL](https://apple.co/3PeYzKL)
- Spotify: [https://spoti.fi/2nEwCF8](https://spoti.fi/2nEwCF8)
- [YouTube Full Episodes](https://www.youtube.com/saleswhisperer)

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## Related posts

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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [The Sales Podcast #100: How The Sales Whisperer® Came To Be](https://thesaleswhisperer.com/blog/the-sales-podcast-100)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

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About Today's Guest on The Sales Podcast Today I change up the music and give you a...

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[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)

## [Light a Spark With Sendspark Founder, Bethany Stachenfeld](https://thesaleswhisperer.com/blog/bethany-stachenfeld)

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer) 

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Do personalization at scale with video email \[ LISTEN NOW ON APPLE PODCASTS \]

[Read more](https://thesaleswhisperer.com/blog/bethany-stachenfeld)

[![Former Navy SEAL David Rutherford discusses goal setting on The Sales Podcast with Wes Schaeffer.](https://thesaleswhisperer.com/hs-fs/file-3854682310-jpg/blog-files/the-sales-podcast-163-david-rutherford-2-1024x585.jpg?height=200&name=the-sales-podcast-163-david-rutherford-2-1024x585.jpg)](https://thesaleswhisperer.com/blog/navy-seal-david-rutherford/)

[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Professional Development](https://thesaleswhisperer.com/blog/topic/professional-development), [Navy SEAL](https://thesaleswhisperer.com/blog/topic/navy-seal), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)

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 Nov 13, 2015

Growth Tips you'll learn in this episode of The Sales Podcast... The importance of motivation and...

[Read more](https://thesaleswhisperer.com/blog/navy-seal-david-rutherford/)

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