---
title: Become a Black Belt in Inbound Marketing With Stephan Kesting
description: Stephan Kesting is a black belt in Brazilian Jiu-Jitsu and an expert social media marketer. Hear how he built his channels with video to grow his sales.
image: https://thesaleswhisperer.com/hubfs/Become%20a%20Black%20Belt%20in%20Inbound%20Marketing%20With%20Stephan%20Kesting.png
---
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Apr 24, 2018
# Become a Black Belt in Inbound Marketing With Stephan Kesting
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## Use video, social media, and discipline to grow your sales with inbound marketing
***[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJ3oq%2FS4fMpJidVlvAJQJ9TWpQifDeBbFtTxcFdwB7SaG0A16c3eiQ6iulOjJVZ6JAd6kFa4gZbIgyU%2BuS2sRQEhJE1DJGwhLw98fXTkBxwX8oI3fAcSPwwsIAta11aBpjELgPRVU4soIgQRTubcLvIPu5IsgWGKRmjM9ptfvxFxkAAMPNdbFLOwJbAlZzpBp3f%2FAM%2FXIh%2BgNYz3oMuWzx67g%3D%3D&webInteractiveContentId=190434884110&portalId=443614)***
*[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)*
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn in [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Martial arts since he was 12.
- Begged his mom when he 8 to do judo "since it's not fighting"
- If you do what you love you'll still spend a lot of time and late nights building what you need but at least it's for you and you're the master of your own fate
- He was sick and tired of fighting with his ex-wife about whether she should work or not
- He had just started at the fire department and needed more money so he started an internet marketing business
- He split the cost of a fitness product from Craig Valentine (@2002)
- He regrets not building a list from the beginning
- It's harder to build a list now, and he thinks it's not quite as valuable
- Any tactic can be used for good or evil
- He gives a lot of great content
- Email is an asset you can use to build other assets, but it's tough to cross-promote social media platforms
- Follows a basic rule to produce 2-3 YouTube videos per week along with podcasts
- Learn to do your marketing yourself before you sub it out
- Tim Ferriss hiring tip is to give your prospective new hires some homework as part of their interview process
- You won't make a lot of money on YouTube
- He had over 500k views last month
- It generated less than $900
- He has an active blog with thousands of articles
- A lot of people struggle with content
- If you interact with your customers, you're being given ideas for content
- If one person has a question, 100 people have that question
**Related Articles:**
- **[10 Ways To Reach Your Inbound Sales Goals In 2020](https://thesaleswhisperer.com/blog/10-ways-to-reach-your-sales-goals)**
- "[The Only Sales Guide You'll Ever Need](https://thesaleswhisperer.com/blog/anthony-iannarino)" by Anthony Iannarino
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLkBwyr551X5TU2I%2F8JAkGwsId4TrbsvZZKiE0Lk%2Bhgw66xvqtVHpF9NHD%2F2saPygwvKLRqL0dMe9wfx8MX8nFV7CgkvtSTPehuJvInDQb23Vhza1dis73OKEsjvZsZLHak8PBoc2mKkSWVirFJ8PgcsnGPy7NHb70aJ%2Br1vWPKvUYaI4KD%2BupdgeZCtsGSv%2Bjbm5ILp%2Boi%2BdKnj57uaRdD&webInteractiveContentId=184500196010&portalId=443614)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/jim-palmer)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Jim Palmer Went From 'Revenue-Free' To The High Seas](https://thesaleswhisperer.com/blog/jim-palmer)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Focus on Lifestyle To Know How to Grow Sales Tips you'll learn in The Sales Podcast... Docked in...
[Read more](https://thesaleswhisperer.com/blog/jim-palmer)
[](https://thesaleswhisperer.com/blog/jim-brown-sandler-sales)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Jim Brown: Why salespeople Need a Process to Profit](https://thesaleswhisperer.com/blog/jim-brown-sandler-sales)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Just because you know your product doesn't mean you can sell it \[ LISTEN NOW ON APPLE PODCASTS \]...
[Read more](https://thesaleswhisperer.com/blog/jim-brown-sandler-sales)
[](https://thesaleswhisperer.com/blog/jimbob)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Be a Comic Troll to Make Your Point and Make Every Sale With Jimbob](https://thesaleswhisperer.com/blog/jimbob)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 10, 2019
Be Disciplined and Prolific To Find Your Rhythm .
[Read more](https://thesaleswhisperer.com/blog/jimbob)
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