---
title: Become an Unstoppable CEO With Steve Gordon
description: "Your #1 job as a business owner is not what you think and it's easy to do when you master the Unstoppable CEO process Steve Gordon shares in this episode."
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-14003554.jpg
---
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Aug 09, 2019
# Become an Unstoppable CEO With Steve Gordon
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## The "Sneaky" Way To Meet Your Ideal Prospects
**.**
---
---
***[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Who do you serve?
- Who are you trying to be a hero to?
- He helps "unstoppable CEOs"
- Entrepreneurs are usually great technicians
- [Your #1 job as a business owner](https://thesaleswhisperer.com/blog/advice-to-business-owners-who-hate-sales-by-a-business-owner/) is...
- Get educated about marketing
- Don't allow yourself to get sold by the drive-by advertising schmuck
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJdXUx8LPHm4npvMwUvb0H2hu%2BMLM5Gw54h%2F42En4f4fh08TEidNYYw5yEp1aXWAY3WE%2BCJ4ZQVsb4EinsJuAcuO23dFYvFIe8Ys8aU5vRf3e6Li5cPGookuxOqoQb7GIEFQ73TjNJxQRqE0yt0WGVASiBYeQ2MgvsrhEed0hdtUinwng56tLXRbMDkEzwXOFm17rCN6kSL&webInteractiveContentId=178194433547&portalId=443614)
- Ask yourself, "what am I trying to sell here?
- How do you replicate that relationship-building model online?
- Don't abdicate your marketing
- What is your role in the business?
- Where do you add value in your business?
- Build your team around you to enhance your expertise.
- Own the relationships
- Strategies are great, but you must be able to execute.
- Podcasting works great for local businesses selling to other entrepreneurial businesses
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Get his book on how to follow up, "[The Exponential Network Strategy: A Simple, Authentic Method for Multiplying Your Business Network](https://amzn.to/2MZEsUo)"
- Get Steve Gordon's book, "[Unstoppable Referrals: 10x Referrals Half the Effort](https://amzn.to/2YMhB5N)"
- Visit his [Unstoppable CEO](https://unstoppableceo.net/salespodcast) home on the web
- Order "[The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It](https://amzn.to/2N82P3W)"
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/todd-caponi)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Learn How To Make Irrational People Buy, With Todd Caponi](https://thesaleswhisperer.com/blog/todd-caponi)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Apr 02, 2019
Honesty really is the best policy to make more sales .
[Read more](https://thesaleswhisperer.com/blog/todd-caponi)
[](https://thesaleswhisperer.com/blog/steve-rigby)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast), [Sales Training](https://thesaleswhisperer.com/blog/topic/sales-training)
## [S.M.I.L.E. To Make Exceptional Sales, Steve Rigby](https://thesaleswhisperer.com/blog/steve-rigby)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
Put People First To Be First In Sales \[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]
[Read more](https://thesaleswhisperer.com/blog/steve-rigby)
[](https://thesaleswhisperer.com/blog/john-reid-2)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Bring The Right Stuff To Make Every Sale, John Reid Returns](https://thesaleswhisperer.com/blog/john-reid-2)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Jun 13, 2025
The Gift of Going Second \[ LISTEN NOW ON APPLE PODCASTS \]
[Read more](https://thesaleswhisperer.com/blog/john-reid-2)
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