---
title: Use Data To Be a Better Human To Sell More To Humans, With Steve Mast
description: Use data to know what your customers want but customer insight has fundamentally changed. The customer is in charge now. Maintain control with Steve Mast.
image: https://thesaleswhisperer.com/hubfs/_Podcast_Images/Steve_Mastroianni_sales_podcast_546.png
---
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May 27, 2020
# Use Data To Be a Better Human To Sell More To Humans, With Steve Mast
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
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## How to sell when the customer is in charge
**.**
---
---
***[\[ LISTEN ON APPLE PODCASTS OR SPOTIFY \]](https://thesaleswhisperer.com/podcast-guests)***
## [Sales Tips](https://thesaleswhisperer.com/daily) you'll learn today on [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)...
- Use data to know what your customers want
- Customer insight has fundamentally changed
- Ratings, reviews, etc. put the customer in charge
- Beyond surveys
- Keep up with cultural trends
- You cannot be tone deaf any longer
- So much advertising and marketing is...
[](https://thesaleswhisperer.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLEnY42GuwsRf1wxPnuVTAeYJuhdyMSMr7D4R%2Fg%2Bdx9p20xKPCdWbXqCcqTGWGwvUfFnfhwof1kxjqFf9Yd0cJKV%2BuAcI4LVoJIVv9rj4JPGYr9%2BaGbu%2BHFxOwUcVVpkSfalcR96C5Bl6WocGMRbS9VygrGqaNcVG5P2OHuBRi%2Fi4aU4AxvLcFNhnm%2B1gP%2BUPFRrqd7GHEd&webInteractiveContentId=178194433547&portalId=443614)
- Ask your customers and core consumers what they think of what you're doing
- Stay in touch to get incremental input as you're launching a new offering
- Steve Jobs engaged with customers all the time and so did Jony Ive
- Be agile
- The cost of understanding your customers has come way down
- In-the-moment testing
- Machine learning
- Polling vs. surveys vs. sampling
- Big data is not always "magical"
- It's the accumulation of datasets that give you insight
> The trouble with market research is that consumers don't think how they feel, they don't say what they think, and they don't do what they say.” [David Ogilvy](https://amzn.to/3aqFrou)
- The problem with NPS and how to get more accurate info from your customers
- How to get relevant information faster and more reliably from customers
- Closed loop marketing
- Don't fear the 1-star reviews
- You can win customers back
- Go back to basic human practices
- What's in their heads and their hearts
## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)
- Visit Methodify
- Visit Delvinia/Coronaviru
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## Related posts
[](https://thesaleswhisperer.com/blog/smith-ai)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Appear Bigger Than You Are With Smith AI](https://thesaleswhisperer.com/blog/smith-ai)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Sep 01, 2019
Use Artificial Intelligence To Provide Better Customer Support .
[Read more](https://thesaleswhisperer.com/blog/smith-ai)
[](https://thesaleswhisperer.com/blog/sales-podcast-barbara-khozam)
[The Sales Podcast](https://thesaleswhisperer.com/blog/topic/the-sales-podcast)
## [Barbara Khozam: Sell More With Better Customer Service](https://thesaleswhisperer.com/blog/sales-podcast-barbara-khozam)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Oct 10, 2013
About Barbara Khozam From a career as a chemist for 10 years and a professional volleyball player...
[Read more](https://thesaleswhisperer.com/blog/sales-podcast-barbara-khozam)
[](https://thesaleswhisperer.com/blog/129-ways-to-get-a-husband-make-every-sale)
[Small Business Marketing](https://thesaleswhisperer.com/blog/topic/small-business-marketing), [Entrepreneur](https://thesaleswhisperer.com/blog/topic/entrepreneur)
## [129 Ways To Get a Husband...and Make Every Sale](https://thesaleswhisperer.com/blog/129-ways-to-get-a-husband-make-every-sale)
 [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)
Apr 05, 2022
[Read more](https://thesaleswhisperer.com/blog/129-ways-to-get-a-husband-make-every-sale)
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