---
title: Stanford to Google to Launch, How Steven Benson Started Badger Mapping
description: "How to quit Google and launch a #1 app in the Apple App Store with no venture backing. Steven Benson of Badger Mapping explains how he did it."
image: https://thesaleswhisperer.com/hubfs/Blog_Featured_Images/pexels-33516646-1.jpg
---

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 Mar 26, 2017

# Stanford to Google to Launch, How Steven Benson Started Badger Mapping

![Picture of Wes Schaeffer](https://thesaleswhisperer.com/hs-fs/hubfs/Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png?width=50&name=Wes%20Schaeffer%2c%20The%20Sales%20Whisperer%20black%20white.png) [Wes Schaeffer](https://thesaleswhisperer.com/blog/author/wes-schaeffer)

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## How To Build a Great Product From One That Sucks!

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- How to sell more in the field

*[\[ LISTEN NOW ON APPLE PODCASTS \]](https://itunes.apple.com/us/podcast/the-sales-whisperer-wes-schaeffer-hosts-the-sales-podcast/id655310847?mt=2)*

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## Links Mentioned In [The Sales Podcast](https://www.thesaleswhisperer.com/podcast)

- Get a two-month free trial of [Badger Mapping](https://www.badgermapping.com/) when you mention "[The Sales Podcast](https://www.thesaleswhisperer.com/podcast)"
- Steve Benson is the Founder and CEO of [Badger Maps](http://badgermapping.com/), the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful with [multi-stop route planning](https://www.badgermapping.com/blog/multi-stop-route-planner/). He also hosts the [Outside Sales Talk](http://badgermapping.com/podcast) podcast, where he interviews industry experts on their top sales tips.”

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## [How To Be Relevant, Popular, and Attainable in SEO, Stephan Spencer](https://thesaleswhisperer.com/blog/stephan-spencer)

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 Aug 12, 2019

How To Get Free Leads To Your Site .

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